jeff hilbert - lunch & learn july 28, 2017
TRANSCRIPT
Challenges of
Ethical Leadership“The Time is Always Right to Do What is Right.”
Marten Luther King
Jeff Hilbert – UCI Cove – July 28, 2017
Presentation Outline
Who Am I?
Innovation
Ethics (in Engineering)
Leadership
Summary
References
2
Who Am I?
3
First Commercial RF-MEMS Product
for Consumer Electronics
Founding Partner and CEO of
2 The Point Advisors
A California LLC Registered in November 2015; Started Formal Operations in February 2016
Markets Addressed
Semiconductors; RF & Wireless; Consumer Electronics; Medical Devices; MEMS and Sensors; Software Development and Tools
Technology, Business and Management Consulting Services:
Product & Technology Evaluations; Implementation Methods & Architectures
Market Research
Start-Up Formation & Interim C-Level Staffing
Business Financing
Valuation & Turnaround
Business and Leadership Coaching
4
Innovation
The Act or Process of Introducing New Ideas,
Devices, or Methods
5
Innovation Model
Looks Easy!6
A VC-Funded RF Semiconductor (IC) Product Company
Enabling True Software Defined Radio Through Dynamic
Tuning of Hardware
Fully Integrated RF CMOS & MEMS
Technology
Adaptive Wireless Front Ends
Single Footprint Solutions for Global
Connectivity
7
Actual Innovation(Evolution of WiSpry RF-CMOS MEMS
Technology)
8
MEMS Fab #1Metal SAC
Cantilever BeamsCoat / Saw / Strip
RF Contacts
MEMS Fab #2Inorganic SAC
Cantilever BeamsRF Contacts
IC Fab #1Photoresist SAC
Cantilever BeamsMetal Contacts
IC Fab #2Organic SAC
Cantilever BeamsDielectric Contact
WLP
IC Fab #3Inorganic SAC
Constrained CantileverDielectric Contact
Gen. 2 WLP
IC Fab #4
High Volume
Production
1999 2011
Out ofBusiness
Proof ofConcept
Port
Business ModelConflict
Roadmap &
Business Case
(Second Generation)Inorganic SAC
Constrained Cantilever
Manufacturability& Roadmap
New
Second
Source
2013 2017
Fab #4
Buys
Fab #3
First
ProductionIC Fab #5
2005
First
Second
Source
Actual Innovation Isn’t Quick
or Cheap!
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Innovation
Applied or Accepted Invention
Degree of Acceptance ~ Success of Invention
Innovation Leads to Disruption
Continuum of Innovation
Incremental -> Evolutionary -> Revolutionary
Consider Impact to Community
Changes in Beliefs, Behaviors, and Relationship1
0
Rules for Innovation
Innovations are New (Different)
Disrupt the Status Quo
Many People (Besides Users) Are Affected and Have an Effect
Shared Responsibility for Use – How to Use and How Will be Used
Success Mandates Continual Modification of the Innovation (Across Life
Span)
11
Rules for Innovation (Continued)
Features Matter
Small Design Decisions Make a Difference in Use, Consequences, and
Sustainability
Ethical Implications to Innovation – Some Examples
Moving the Steering Wheel from the Right to the Left
Camera Phones
On-Line Financial Transactions
Wireless Medical Devices
Genetic Engineering Tools
(Fully) Autonomous Vehicles12
Ethics
Rules of Behavior Based on Ideas About What is
Morally Good or Bad
13
Ethical Challenges
Personal…..Good People Do
Bad Things Because
On Auto-Pilot (Scripts); Replaces Careful Thinking with Repetition as a
Cause
Quality; Customer Service; Manufacturing
Don’t Deal Well with Distractions Especially When Concentrating on
Something Else
Schedule Pressure; Work-Life Imbalance
Moral Exclusions – Tendency to Discount or Lack Concern for Others
Failure to Do or to Bother Because…..
“Bean Counter”; Sales “Puke”1
4
Ethical Challenges (Continued)
Organizational
Excessive Competition; Unrealistic Pressure, Threats, Intimidation from
Leadership; Over-Emphasis on Quantitative Performance Measurement
General
Good Times; Greed; Bad Times; Jealousy; Burn Out; Fear; Macro Events Out of
Their Control (9/11)
1
5
Engineering Ethics “Situations”
Data
Real; Representative; Reproducible; Yours; Unfounded Manipulation (Cherry-Picking; Interpolation; Extrapolation)
Team Work
Plagiarism; Truth-Telling; Honest Communication (Asking Hard Questions, Admitting Concerns); Sharing Credit; No “I” in Team
Fund Raising and Board Presentations
Performance Appraisals; Harassment Situations; Legal “Complications”
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Sales / Marketing / My Boss “Made Me Do It”
“Just This Once”
Outside Employment
Using Tools in Place of Thinking
Engineering Ethics “Situations”(Continued)
Customers
Misdirection; Lying; False Promises;
Shipping Before Ready; Cherry-Picking
Parts; Didn’t Ask – Didn’t Tell; We Know
Better; Ignoring Product Defects
Not Always Right But Always the
Customer
“Preliminary” Data Sheets
Marketing “Spin”
IP / Patent / NDA Rights and Obligations
Professional Service
Presentations and Publications
Gifts & Political Contributions
Slamming the Competition
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Good Ethics is Good Business
Individual Value
Standards
Work Ethics
Quality
Customer Satisfaction
Increased Productivity
Better View of Management
Increased Profitability
Increased Investor
Happiness
Good Ethics Does Not Cost Money; It Saves Money
18
Leadership
The Power or Ability (or Capacity) to Lead Other
People
“Management is Doing Things Right; Leadership
Is Doing the Right Things.”- Peter Drucker
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Leadership Requirements
Define and Communicate a Vision, Mission, Objectives, Goals and Strategy
– Set a Clear Direction
Create a Safe Environment
Continue to Raise the Standard
Speak and Act in a Consistent Fashion
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Leadership Requirements (Continued)
Set the Culture
Define Team Rules; Examples:
Direct, Open Honest Communication
Team First, You Second
Hire the Best – Especially if They Are Better than We Are
Define Core Values
Respect, Integrity, Courage, Ambition, Focus on Customer Success, Work-
Life Balance
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Leadership Pressures
Leader
Cash
Team
Investors
Customers
Competition
Market
Issues
Rapid Growth
Bend or Break
The
Rules
22
Examples of Poor Leadership
“If Ethics Are Poor at the
Top, That Behavior is
Copied
Down Through the
Organization.”-Robert Noyce
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Ethical Leaders
Integral Part of Forming a Code of
Ethics
Walk the Walk; Not Just Talk the Talk
Culture is What You Do Not What You
Want it to Be
Code Needs to Be Based on
Principles; Not Rules and Regulations
Basic Principles for Ethical Decision Making Respect for Authority (Up, Down, and Lateral)
Singleness of Purpose (Measureable)
Effective Communications in Word and Deed
Proper Work, Rest and Recreation
Respect for Elders
Respect for Human Life, Dignity and Rights
Work / Life Balance; Respect for the Family
Proper Allocation of Resources
Honesty and Integrity in all Business Dealings
Manage Company Resources to Protect Free Enterprise and Property Ownership
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Ethical Leaders (Continued)
Maintain Trust of Their Team in Times of Change and Uncertainty
Record of Fair Outcomes; Rights Being Protected; Sharing of Pain and Gain
Among All Shareholders for Common Good
With Instant Communications, Unethical Excesses Are Easily Exposed and
Spread at Little to No Cost
25
6 Leadership Imperatives
Challenge the Process
Inspire a Shared Vision
Enable Others to Act
Model the Way
Encourage the Heart
Hire the Best / Grow the Team
And a Suggestion, Study Successful Business Leaders and Decide Who You Admire the Most
Who Will Be Your Role Model (and Why)?26
Summary - Part I
Innovation: Definition; Rules; Ethical Implications
Ethics: Definition; Challenges; Engineering Examples; Equals Good Business
Leadership: Definition; Requirements; Pressures and Reactions; Examples of Poor Leadership; Ethics-Based Decision Making; Key Imperatives and a Suggestion
Leadership
Ethics
Innovation
People
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Summary – Part II
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Cost of Ethics is Like the Cost of Quality
Cost of Bad Ethics is Extremely High and Can Be Disseminated Quickly
Codes of Professional Conduct (IEEE); Emerging Industry Initiatives on Ethics - EICC
Good Ethics is Good Business and Good for Your Career
Successful Leaders Define the Direction and Culture, and Model the Way Consistently
Engineering Success is More Than What You Do – How / Why / Impact on Society
When You Look in the Mirror, Do You Still Have a Reflection and Still Like What You See?
Jeffrey L. HilbertFounding Partner & CEO, 2 The Point Advisors
Dana Point, CA U.S.A. 92629+1 949-874-5930
“Try Not To Become a Person of Success, But Rather
Try to Become a Person of Value.”Albert Einstein
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References
1. “Innovation, Ethics and Business,” Business Round Table, Institute for Corporate Ethics, Kirsten E. Martin
2. “When Good People Do Bad Things at Work,” Dennis J. Mobey
3. “Only the Ethical Survive,” Michael Hackworth
4. “Ethical Challenges and Responsibilities of Leaders,” Jessica D. Squazzo
5. “Ethical Decision Making,” Nimrod (“Mac”) McNair, CMC, Executive Leadership Foundation, Inc.
6. Keith Krach, Presentation, January, 2009.
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