jeff gothelf: lean product design
TRANSCRIPT
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L E A N P R O D U C T D E S I G N R E S E A R C H + M A R K E T I N G + P R O D U C T
J E F F G O T H E L F | | N E O . C O M | | @ J B O O G I E
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T H AT ’ S A S I N I N E !A D D P H O T O S W H I L E Y O U R U N ?
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Y O U R U N PA S T T H I N G ST H E F U T U R E I S U N P R E D I C TA B L E
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Y O U R U N PA S T S C E N E R YT H E F U T U R E I S U N P R E D I C TA B L E
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@ J B O O G I E
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I R A N PA S T T H I S S C E N ET H E F U T U R E I S U N P R E D I C TA B L E
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@ J B O O G I E
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@ J B O O G I E
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VA L U E
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VA L U E
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VA L U E
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R E L AT I O N S H I P S A R E E M E R G E N T
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R E L AT I O N S H I P S A R E E M E R G E N T
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T H E R E A R E I N F I N I T E W AY S T O C R E AT E G R E AT P R O D U C T E X P E R I E N C E S
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– N AT H A N S H E D R O F F
“Marketing is the ‘inhale’. It’s how you learn.”
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W E ’ R E U S I N G T H E W R O N G T O O L ST H E PA C E O F L E A R N I N G H A S T O R E F L E C T M A R K E T R E A L I T I E S
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C O N T I N U O U S L E A R N I N GT H E PA C E O F L E A R N I N G H A S T O R E F L E C T M A R K E T R E A L I T I E S
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L E A N P R O D U C T D E S I G NL E A R N I N G I N A C O N T I N U O U S W O R L D
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H U M I L I T YC O M P O N E N T S O F L E A N P R O D U C T D E S I G N
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E X P E R I M E N TAT I O NC O M P O N E N T S O F L E A N P R O D U C T D E S I G N
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I T E R AT I O NC O M P O N E N T S O F L E A N P R O D U C T D E S I G N
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U S E R - C E N T E R E D P O VC O M P O N E N T S O F L E A N P R O D U C T D E S I G N
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U S E R - C E N T E R E D P O VC O M P O N E N T S O F L E A N P R O D U C T D E S I G N
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( E V E N W I T H A T E C H N I C A L O R B 2 B A U D I E N C E )
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D ATAC O M P O N E N T S O F L E A N P R O D U C T D E S I G N
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R E S P O N S I V E N E S SC O M P O N E N T S O F L E A N P R O D U C T D E S I G N
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N E W B U S I N E S S M O D E LC A S E S T U D Y: C O O K I N G L I G H T
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2 - S I D E D M A R K E T P L A C EC A S E S T U D Y: TA P R O O T +
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N E W W AY T O E N G A G EC A S E S T U D Y: R E A L S I M P L E M A G A Z I N E
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N E W W AY T O E N G A G EC A S E S T U D Y: R E A L S I M P L E M A G A Z I N E
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N E W W AY T O E N G A G EC A S E S T U D Y: R E A L S I M P L E M A G A Z I N E
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D I D W E C H A N G E C U S T O M E R B E H AV I O R ?
O B J E C T I V E M E A S U R E S O F S U C C E S S
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D E L I B E R AT E D E S I G NC O M P O N E N T S O F L E A N P R O D U C T D E S I G N
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C U LT U R E O F L E A R N I N GO U T C O M E S O F L E A N P R O D U C T D E S I G N
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P R O D U C T + M A R K E T I N G + T E C H + D E S I G NO U T C O M E S O F L E A N P R O D U C T D E S I G N
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G E T T O P R O D U C T FA S T E RO U T C O M E S O F L E A N P R O D U C T D E S I G N
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