jeanniey mullen
TRANSCRIPT
Do You Engage The Page?8/5/08 | 1 | Confidential property of Zinio, LLC.
Do You Engage The Page?8/5/08 | 1 | Confidential property of Zinio, LLC.
Content is Available On Demand, Anytime, Anywhere
Do You Engage The Page?8/5/08 | 2 | Confidential property of Zinio, LLC.
Do You Engage The Page?8/5/08 | 2 | Confidential property of Zinio, LLC.
PERSON WATCHING TV, TALKING ON PHONE
Do You Engage The Page?8/5/08 | 3 | Confidential property of Zinio, LLC.
Do You Engage The Page?8/5/08 | 3 | Confidential property of Zinio, LLC.
WHAT MAKES A CONSUMER RESPOND? AND WHY CAN DIGITAL DRIVE BETTER
BEHAVIOR?
Do You Engage The Page?8/5/08 | 4 | Confidential property of Zinio, LLC.
Do You Engage The Page?8/5/08 | 4 | Confidential property of Zinio, LLC.
WHY Do We Make Choices We Make?
Heraclitus’ foresees Email’s evolution
1972 1980’s
According to Psychoanalytic theory, everything we do, every thought we have, and every emotion we experience has one of two goals: to help us survive or to prevent our destruction.
Do You Engage The Page?8/5/08 | 5 | Confidential property of Zinio, LLC.
Do You Engage The Page?8/5/08 | 5 | Confidential property of Zinio, LLC.
The Three Constants for Driving Success
Heraclitus’ foresees Email’s evolution
1972 1980’s
People will respond to you ONLY IF the messaging:
1.Matches personal beliefs/community opinion
2.Increases personal or work benefits/accolades
3.Drives improved lifestyle
Do You Engage The Page?8/5/08 | 6 | Confidential property of Zinio, LLC.
Do You Engage The Page?8/5/08 | 6 | Confidential property of Zinio, LLC.
The Emails You Are Now Good At – Time to Get Better
Do You Engage The Page?8/5/08 | 7 | Confidential property of Zinio, LLC.
Do You Engage The Page?8/5/08 | 7 | Confidential property of Zinio, LLC.
Controlling Your Messaging
Do You Engage The Page?8/5/08 | 8 | Confidential property of Zinio, LLC.
Do You Engage The Page?8/5/08 | 8 | Confidential property of Zinio, LLC.
Use Relevant and Content Driven Email To Bring them Back In To Your Experience
Do You Engage The Page?8/5/08 | 9 | Confidential property of Zinio, LLC.
Do You Engage The Page?8/5/08 | 9 | Confidential property of Zinio, LLC.
Use Email To Drive Subscriptions - Smartly
Do You Engage The Page?8/5/08 | 10 | Confidential property of Zinio, LLC.
Do You Engage The Page?8/5/08 | 10 | Confidential property of Zinio, LLC.
Don’t Forget to Remember the Brand ID
Do You Engage The Page?8/5/08 | 11 | Confidential property of Zinio, LLC.
Do You Engage The Page?8/5/08 | 11 | Confidential property of Zinio, LLC.
Is Steve Balmer Wrong? 50%