jeanette flores, mpa california center for public health advocacy healthy communities one city at a...
TRANSCRIPT
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Jeanette Flores, MPACalifornia Center for Public Health
Advocacy
Healthy CommunitiesOne City at a Time
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$10 BILLION IS SPENT ANNUALLY ADVERTISING FOOD AND BEVERAGES TO CHILDREN IOM, 2005
Access to Healthy Food ?
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Direct Link Between SSBs and Obesity
OverwhelmingScientific Evidence
Cross sectional studies, longitudinal studies, intervention trials
Every additional soda children consume increases obesity risk by 60%
Adults who drink soda daily are 27% more likely to be overweight
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DRINK A SODA OR MORE A DAY
KIDSConsumption of Sugar-Loaded Beverages in California
Age 2-11: 41%
Age 12-17: 62%
175 calories per day!
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Genetic change?
Less will power?
Less informed?
or
Have we built a toxic
environment?
SO WHAT IS HAPPENING??
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“It is unreasonable to expect that
people will change their behavior
easily when so many forces in the
social, cultural, and physical
environment conspire against such
change.”Public Policy
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The City of Baldwin Park is at the forefront in establishing policy that is innovative yet remains true to the needs of our community.
The first municipality in the State to implement the healthy policy and the first City to open a healthy Teen Center in the San Gabriel Valley.
Establishing Policy
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Baldwin ParkBell GardensEl Monte
*passed city wide nutrition standards policy
Huntington Park
La PuenteSouth El Monte
RENEW/CCPHA 6 cities Nutrition Standards Policy
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Benefits of Policy
•Public Dollars for Public Good•Increase access to healthier food/beverages•Healthier community •Sends the right message•Promote healthful eating in local jurisdictions•Promote life long healthful habits
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Model Beverage Policy
Best Case Scenario: No calorically sweetened drinks Drinks must be fruit/vegetable-based and 50%-
100% real juice (with no added caloric sweeteners)
Milk products: must include 2%, 1%, nonfat, soy, rice and other similar nondairy drinks
Drinking water must have no added sweeteners
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Healthier Beverage Options
Can be possible!
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Sold and ServedVending, Concessions, Meetings & Events
Snacks: Similar StandardsNo more than: 35% of calories from fat 35% sugar by weight 250 calories NEW: Exemption for nuts, seeds,
beans etc.
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Sold and ServedVending, Concessions, Meetings & Events
Entrees: NEWNo more than:• 400 calories per serving • 4 grams of fat per 100 calories• Offer at least one low-sodium item
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What’s OUT!!!
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What's IN!!!
Baked Doritos Pretzels Fruit Snacks Granola Bars Beef Jerky Corn Nuts Sport Drinks Low Fat Crackers
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There were no costs to transition the soda and snack machines, it
was a matter of the vendor cooperating and fulfilling our
request.
How Much Did It Cost?
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UNIVERSAL
LESSONS
Solution is NOT only a matter of personal
responsibilityEducation is critical,
ANDSchool and
community environments must be changed
Federal, state, and local policies are crucial
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Make the Healthy Choice the Easy Choice
We can do more and we need to do more