JCDecaux China

Corporate Credential Presentation

Nov 2012

About JCDecaux

• № 1 Outdoor Advertising Company

Worldwide

• № 1 in Outdoor Advertising in the Asia-

Pacific Region

• № 1 in Outdoor Advertising in China

• № 1 Worldwide in Street Furniture

• № 1 in Europe for Billboards

• № 1 Worldwide in Transport Advertising

• Established in 1964, JCDecaux pioneered

the street furniture concept and is today

No.1 outdoor advertising company

worldwide. Listed on the Euronext Paris,

the Group owns 1,013,452 advertising

panels in more than 50 countries.

JCDecaux employs 10,304 people

worldwide and generated a total annual

revenue of €2,463 million in 2011.

Core Businesses

Leader in 3 Principal Segments of Outdoor Advertising

Street Furniture Advertising Billboard Advertising Transport Advertising

47 Countries

1,853 Cities

426,184 Panels

33 Countries

2,941 Cities

219,498 Panels

176 Airports

458 transport contracts

367,770 Panels*

* Excludes trolley panels & interior vehicle panels

Corporate Value - Innovative Design

Using state-of-the-art

technology

Constantly exploring

innovative solutions to

enhance the impact of

creative campaigns

Sharing worldwide

innovation resources

Corporate Value – Strict Quality Standard

• Being capable of withstanding

all weather conditions, threat

of defacement, and intensive

use over an extended period of

time by applying high quality

materials

• Professional maintenance

service

• ISO9001 certified

Corporate Value - Reliability and Openness

• Trust is preserved through

openness in our dealings with

partners

• Grow through co-operation

Leader in Asia market

7 primary markets

China

Japan

Korea

Thailand

Malaysia India

Singapore

• China’s top metro media

network －metro networks in 7 fast

developing cities

• The only bus media

nationwide network in

China

－networking 8 cities

• A unique airport network －Beijing, Shanghai,

Qingdao, Chengdu, Hong

Kong, Macau

• Campus media network

in China, Street Furniture

operator in Hong Kong,

Macau －31 cities, 292 universities

－the largest prestige backlit

advertising street network in

Hong Kong, the only street

furniture operator in Macau

Bus media

Airport media

China

Metro media

Campus media

Japan

• No.1 street furniture

advertising company

in Japan

• Networking 163 large

shopping centers

nationwide with 79

million passengers

monthly

• Bus shelter media

network covering 13

of the 20 largest

Japanese cities:

- 1,390 bus shelters

- 1,535 panels

Bus shelter Bus shelter

Chain mall media Chain mall media

• Coverage in Seoul: 58.25%

• Location:

located within the center of

Seoul, in CBD areas with

high traffic, reaching 6

million viewers daily

• Number of panels: 1,767

Center bus shelter

Bus shelter

Bus shelter

Airport bus shelter

Korea

Singapore

• Airport

Changi Airport reaches more

than 46.5 million passengers

in 2011, with 277 panels

• Large Format

Singapore’s largest billboard

• Mallscape

The only platform that

provides targeted coverage

in the Orchard and prime

CBD area，with 57 panels

• Cinema

The biggest network in terms

of audience

Airport Large format

Mallscape Cinema

Thailand

Billboard

Airport

Street furniture

• Coverage in

Bangkok: 100%

• Reaching over 5

million viewers daily

• Up to 70% of the

panels in Bangkok

are located in the

city center

• 2,851 panels

Bus Shelter

India

Bus shelter

• Exclusively holding the

contract for bus shelter

media in India’s most

dynamic city

2,637 panels

covering New Delhi

840 panels covering

Mumbai

• Reaching over 12 million

viewers

Malaysia

• Film Exhibitors Representation in

Malaysia: 68%

• Reaching over 51,000 cinema

audiences daily*

• Up to 65% of the Film Exhibitors

Representation in Malaysia are

located in the city center.

• Over 300 screens and 56 locations

nationwide.

*based on TGV cinemas & Cathay Cineplexes

Admission Figures 2010

Screen Advertising

Ambient Advertising

LCD Advertising

JCDecaux China

JCDecaux China began

operation in 2005 through

acquisitions of reputable local

outdoor advertising companies

as well as obtaining new

contracts.

The Company’s business now

spans across 34 cities in Greater

China, including Hong Kong and

Macau.

1,092 employees nationwide

Registered capital: over RMB

100 million

The Outdoor Media Flagship Company in China

179,600 Advertising Panels in 34 Cities

No. 1 in Campus

Media

7,000 Advertising

Panels

31 cities

Operate 5,300 panels

of street furniture

in Hong Kong

and Macau

The Largest Metro Network

55,900 Advertising Panels

7 cities

No. 1 in Bus

Media

107,800

Advertising

Panels

8 cities

The Largest

Airport Media

Network in

Greater China

3,600 Advertising

Panels

6 cities

JCDecaux China Metro Media Network

Achieve Strong Impact and High Reach

The Top Metro Advertising Network in Greater China

Beijing

Line

1,2,5,8,10,13

Tianjin

Line 1

Shanghai

Line

1,2,3,4,5,6,7,8,9,10,11

Nanjing

Line 1,2

Chongqing

Line 1,2,3

Beijing Tianjin

Shanghai

Nanjing

Chongqing

Hong Kong

Hong Kong

All The Lines

Suzhou

Line 1

The largest Metro Advertising Network

in Greater China

• 100% Coverage

Beijing (Line 1, 2, 5, 8,10,13)

Shanghai

(Line 1,2,3,4,5,6,7,8,9,10,11)

Hong Kong (All the lines)

Tianjin (Line 1)

Nanjing (Line1,2)

Chongqing (Line 1,2,3)

Suzhou (Line1)

• The unique nationwide network

advertising media

7 Cities

31 Lines

615 Stations

Up to 21.58 Million daily passengers

55,900 Advertising panels

* In-train ads stopped to use panel number as the basis

of calculation, they are counted according to the

number of trains

Tianjin

Shanghai

Nanjing

Wuhan

Chongqing

Chengdu

Shenzhen

JCDecaux China Bus Media Network

Includes Bus Shelter & Body, Covering 8 Cities

No. 1 Bus Network in China

Ningbo

High Quality Bus Network

• No. 1 bus network in China

More than 30,000 buses

More than 2,000 bus shelters

The only national bus media operator

• 26% market share

Dominated markets

• Shanghai, Tianjin, Chongqing, Nanjing, Ningbo

Strong market presence

• Wuhan, Shenzhen, Chengdu

• National network operation

Multiple cities simultaneous ad campaigns

Standardized products

• Supreme quality

Best routes & locations

Highest service standard of the industry

JCDecaux China Airport Network

Reaching the Upper Class Target Audience

Beijing

Qingdao

Shanghai

Hong Kong

Macau

Beijing Capital Int'l Airport

Terminal 3

Shanghai Pudong Int'l

Airport

Macau Int'l Airport Hong Kong Int'l Airport Qingdao Liuting Int'l

Airport

Shanghai Hongqiao Int'l

Airport

Chengdu

Chengdu Shuangliu Int'l

Airport

China’s Top Airport Media

Reaching high spending consumers

with 3,600 panels at the major hubs:

• East China air traffic hub – Pudong &

Hongqiao Airport

Totally 74.5 million passengers in

2011

• The largest and busiest airport in China

– Beijing Capital International Airport

New terminal at world 2nd busiest

airport

78.6 million passengers in 2011

• East China’s rising star – Qingdao

Liuting International Airport

12 million passengers in 2011

• Gateway to Western China –

Chengdu Shuangliu International

Airport

29 million passengers in 2011

• Top Asia airport – Hong Kong

International Airport

50 million passengers a year

World’s best airport in 2009

• Macau International Airport

Gateway to the mainland

JCDecaux China Campus Media Network

Covering 292 Universities in 31 Cities Nationwide

Nationwide Campus Media Network

Beijing Dalian

Qingdao

Shenyang

Tianjin

Jinan

Shanghai

Hangzhou

Nanjing

Kunming

Wuhan

Chongqing

Chengdu

Guangzhou Xiamen

Xian

Harbin

Changchun

Xuzhou

Ningbo

Suzhou

Zhuhai

Dongguan

Guiyang

Zhengzhou

Shijiazhuang

Zhongshan

Yantai

Nantong

Hefei

Fuzhou

Campus Media

The Largest Campus Media Network in China

• The only campus media

network in China

7,000 panels

31 cities

292 universities

• Student’s favorite media in

Campus

In partnership with China

Red-Cross

First-aid boxes integrated

into advertising panels