Green Careers & Carbon Neutrality

Transformation Through Green Economic & Career Development

For Seattle City CouncilTuesday, September 14, 2010

Green Career Pathways & Carbon Neutrality

AgendaGreen Jobs vs. Green CareersChallenges & OpportunitiesGreen Industry Clusters & Career SectorsGreen Economic Development = Jobs Green Education & TrainingSocial Equity & Carbon NeutralitySummary & Recommendations

Green Jobs vs. Green Careers

Careers = 20+ yrs

Jobs = <3 yrs

Challenges & Opportunities

Comprehensive Market Analysis

DefinitionOf Green

Opportunities

Education& Training

All Hands On-Deck

SocialReturn On Investment

Our Challenges Are Opportunities Too!

GreenIndustryClusters

EnvironmentalPlanning

Environmental Communication

Solid & Hazardous WasteMgmt

Green Building

Air Quality

GreenInformationTechnology

Energy Conservation &

Mgmt

Transportation

Water QualityConservation &

Mgmt

AgricultureFishery, &

Wildlife Mgmt

Renewable & Clean Energy

Public Sector•Federal Government•State Government•Local GovernmentPrivate Sector•Corporations•Consulting Firms•Sole ProprietorsNonprofit Sector•Research•Advocacy•Community Dev’t

Where Green Professionals

Work?Types of Work

Activities

Industry Clusters & Career Sectors

Volunteering, Internships & Mentors

1. Lab Work2. Field Work3. Planning & Design4. Policy Making5. Regulatory Compliance6. Public Information7. Research8. Information Mgmt9. Public Relations

Green Economic Development = Jobs

Why you should be excited: Spur Economic Development, Generate Revenue & Create JobsObjectives

Demonstrate green economy thought leadership & establish mindshare Metropolitan scale green economy solutions that provide pathways out of povertyMarket expansion in energy , transportation, waste mgmt, land use, & community developmentLong-term sustainable revenue through strategic economic development, partnerships & exports

1. Discovery 2. ConceptDevelopment

3. Proof ofConcept 4. Pilot 5. Scaled

Deployment6. Mainstream

Budget

Scope

Focus Groups City WideBeta Test

Full adoption across all communities, integrated into core solution

Identify, define & prioritize new opportunities for green economy

Define customer & partner value props, architect business & tech. models

Validate value props, business & technical feasibility in multiple locations (9)

Test complete model in multiple communities to validate scalability

Focused field execution to achieve revenue/jobs objectives

WorkforceDevelopment

Create Jobs

Save ($)

Transportation

Zero Waste

Energy

Local Dev Corp

Grow IndustryProposal Development

ScheduleLand Use

Technical AssistanceAsset Analysis

Refine

Receive/Evaluate Ideas

Identify Challenges

Best Practices

CollectResults/ROI

Anticipated Results

Reduce (CO2)

Build (+)

Export (+)

Leadership (+)

Water

Housing

Green Education & Training

• CommunicateA

B

C

Apprentice, Journeyman, & Master-level

Social Equity & Carbon Neutrality

Private

Public

Community

Non Profit

Recommendations

1. Conduct Green Career Sector Market Analysis 2. Establish Specific Hiring Requirements3. Indentify Key Performance Indicators (KPIs)4. Involve ALL Stakeholder Groups5. Develop Educational & Training Pathways6. Measure Economic Impact For City & Society7. Create Coordination & Collaboration Taskforce8. Seek Social Return on Investment (SROI)

The Team• Derek Birnie, Delridge Neighborhood Development Association

• John Forsyth, Seattle Housing Authority• Demian Minjarez, Moontown Foundation• Stacy Noland, Moontown Foundation• Sheryl Shapiro, Seattle Public Utilities• James Workman, EOS Alliance

Thank you