jcad proposal.ppt
TRANSCRIPT
The Search Landscape
Search Engine Marketing is an acquisition channel
which matches user intent to sales.
Our Philosophy
We match your inventory to its demand.
In English…
The search demand for CAD Engineering and related services is growing...
We ensure that the demand finds your business
A search for related services shows that your competitors have invested heavily in this
space...
We can target users who are searching for CAD Engineering and related services
$
We get low click prices because we target the Long tail of Keywords
‘CAD Engineering’{High Prices, High Volume, High Competition}
' CAD Engineering South Africa' {Low Prices, Low Volume, Little Competition}
Exact vs. Broad Match - Long Tail Graph
Search Terms
No. of Clicks
/Cost
PerClick
Broad Match‘Head’ – industrial
equipment
Exact Match‘Long Tail’ Search Terms
E.g. equipment
CPA ROAS CPC
Smallquantity Large
quantity
• CPA (Cost Per Acquisition)• ROAS (Return On Adspend)• CPC (Cost Per Click)• Broad Match : Loosely relevant to Search/Exact Match = 100% relevant to Search
We display different adverts for each different search term with strong calls to action resulting in stronger Click Through Rates and conversion.
What makes us different from other company's ?
Search Networx Solutions
We have the following solutions:SEO & Web Design & Google Clicks;
visit our website www.searchnetworx.co.za
for more info on what we have to offer...
Package 1
SEO – Standard SEO - R12k over 10 months
Web Design - 5/8 Page Website - R5k over 10 months
Traffic from the front page of Google 100 clicks per month guaranteed - R20k over 10 months
R37k over 10 months [R3,700 per month ex VAT]
13/01/15
Package 2
SEO – Specialised SEO - R30k over 10 months
Web Design - 5/8 Page Website - R5k over 10 months
Traffic from the front page of Google 200 clicks per month guaranteed - R40k over the 10 months
R75k over 10 months [R7,500 per month ex VAT]