jcad proposal.ppt

14
The Search Landscape

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Page 1: JCAD Proposal.ppt

The Search Landscape

Page 2: JCAD Proposal.ppt

Search Engine Marketing is an acquisition channel

which matches user intent to sales.

Our Philosophy

Page 3: JCAD Proposal.ppt

We match your inventory to its demand.

In English…

Page 4: JCAD Proposal.ppt

The search demand for CAD Engineering and related services is growing...

We ensure that the demand finds your business

Page 5: JCAD Proposal.ppt

A search for related services shows that your competitors have invested heavily in this

space...

Page 6: JCAD Proposal.ppt

We can target users who are searching for CAD Engineering and related services

Page 7: JCAD Proposal.ppt

$

We get low click prices because we target the Long tail of Keywords

‘CAD Engineering’{High Prices, High Volume, High Competition}

' CAD Engineering South Africa' {Low Prices, Low Volume, Little Competition}

Page 8: JCAD Proposal.ppt

Exact vs. Broad Match - Long Tail Graph

Search Terms

No. of Clicks

/Cost

PerClick

Broad Match‘Head’ – industrial

equipment

Exact Match‘Long Tail’ Search Terms

E.g. equipment

CPA ROAS CPC

Smallquantity Large

quantity

• CPA (Cost Per Acquisition)• ROAS (Return On Adspend)• CPC (Cost Per Click)• Broad Match : Loosely relevant to Search/Exact Match = 100% relevant to Search

Page 9: JCAD Proposal.ppt

We display different adverts for each different search term with strong calls to action resulting in stronger Click Through Rates and conversion.

Page 10: JCAD Proposal.ppt

What makes us different from other company's ?

Page 11: JCAD Proposal.ppt

Search Networx Solutions

Page 12: JCAD Proposal.ppt

We have the following solutions:SEO & Web Design & Google Clicks;

visit our website www.searchnetworx.co.za

for more info on what we have to offer...

Page 13: JCAD Proposal.ppt

Package 1

SEO – Standard SEO - R12k over 10 months

Web Design - 5/8 Page Website - R5k over 10 months

Traffic from the front page of Google 100 clicks per month guaranteed - R20k over 10 months

R37k over 10 months [R3,700 per month ex VAT]

Page 14: JCAD Proposal.ppt

13/01/15

Package 2

SEO – Specialised SEO - R30k over 10 months

Web Design - 5/8 Page Website - R5k over 10 months

Traffic from the front page of Google 200 clicks per month guaranteed - R40k over the 10 months

R75k over 10 months [R7,500 per month ex VAT]