jc arriola professional bio
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Transforming Comparative Differences into Competitive AdvantagesTRANSCRIPT
JUAN CARLOS ARRIOLAVP MARKETING/CMO PROFESSIONAL BIO
Copyright©mmxvi juan carlos arriola, prc. All rights reserved
THE ART OF TRANSFORMING YOUR COMPARATIVE DIFFERENCES, INTO COMPETITIVE ADVANTAGES
MARKETING AS I KNOW IT:
“EL HOMBRE ES ÉL Y SUS CIRCUNSTANCIAS” JOSÉ DE ORTEGA Y GASSET
DO YOU BELIEVE THAT YOUR CMO’S ULTIMATE GOAL IS TO CREATE THE MOST ADVANTAGEOUS MARKET CONDITIONS FOR YOUR COMPANY FOR IT TO SELL BETTER AND SELL MORE?
DO YOU BELIEVE THAT REGARDLESS
OF HOW WELL YOU’VE ALREADY DONE, THE BEST
DAYS ARE AHEAD OF YOU?
IF YOU BELIEVE THAT YOUR STRATEGIC GOALS SHOULD BE TAILORED TO MIRROR INTO YOUR MARKET,
Then, I believe I am the man for the job!
THE FORMULA FOR SUCCESS
DURING THE PAST TWO DECADES I’VE LEARNED TO SUCCESSFULLY DO THREE THINGS:
▸ Listen to the customer
▸ Analyze ourselves from his point of view
▸ Transform our most highly perceived attributes into our brand’s promise
MULTIDIMENSIONAL LEADERSHIP
AS A MANAGER
▸ Experience: 16 years
▸ Corporate Growth: From a single man dream to a multi hundred collaborator operation
▸ Collaborative Negotiator: Built, bought or integrated 17 local teams of top national experts
▸ P&L Responsibility: Had to make payroll for 16 years. Need I say more?
AS A MARKETER
▸ Experience: 22 years
▸ Strong Brand and Institutional Identity: In a crowded world, Latinvisa was clearly known as the “only visa you need to do business in Latin America”.
▸ Keen Marketing Planner: Researched, designed and launched hundreds of Strategic Marketing plans for clients of multiple industries.
AS A STRATEGIC ANALYST & PLANNER
▸ Experience: 24 years
▸ 150+ Strategic Plans: National, brand, product, new product or relaunch studies
▸ 150+ tactical monitoring systems: designed, developed and implemented
▸ Developed market forecasting software with proprietary statistical processes.
THE RESEARCHER
▸ Experience: 23 years
▸ Projects: 5,000+ qualitative, quantitative and syndicated research projects
▸ Moderations: 3,500+ focus group, 10,000, IDI’s and 150+
▸ Complex Studies: Thousands of multinational, multilingual, cross-team, multi currency, multicultural, multi-idiosyncrasy, multi methodology studies.
THE ACADEMIC
▸ Economist with an
▸ MBA is Strategic Planning
▸ Political Scientist with an
▸ MA in Social Sciences
▸ Professional Researcher Certification Qualitative Research Company Level (PRC) by the Market Research Association
“I LISTEN, THEN I THINK. I THINK, THEN I LEAD. I LEAD THEN WE CREATE. WE CREATE, THEN WE SUCCEED!”
Finally, as a leader
