jboye16: finding your way with marketing technology
TRANSCRIPT
@jakedimare | #JBoye16 Digital Clarity Group
Jake DiMareHead of Marketing
#JBoye16
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Finding your way with Marketing Technology
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Jake DiMare Head of Marketing at Digital Clarity Group
Los Angeles Officewww.digitalclaritygroup.com [email protected]@jakedimare
@jakedimare | #JBoye16 Digital Clarity Group4
Who are you?
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#MartechJenga!
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Physical
Web
Mobile
Wearables
Social
Connected Home
More is expected of marketing than ever
The number of digital touch points is expanding.
More and more consumers are turning to digital channels to complete transactions.
Customer journeys are growing more complex. Wearables
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Making it all work…
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THE STRUGGLE IS REAL
Problem: Many Marketers do not fully comprehend the complexity of their own marketing technology topology.
@jakedimare | #JBoye16 Digital Clarity Group
Connective DX PitchBook Data
Delphic Digital Acrolinx Uberflip
Congratulations to the Winners
@jakedimare | #JBoye16 Digital Clarity Group
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@jakedimare | #JBoye16 Digital Clarity Group
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Exercise: Draw Your Own Marketing Stack!