jaylin braden chapter 10 power point

Managing Business and Professional CommunicationMANAGING PUBLIC PRESENTATIONS IN THE WORKPLACE

Communicator Credibility The Four C’s of Credibility

CompetenceCharacterCharismaCo-orientation

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Competence Have a grasp of specific, detailed

knowledge and general, overall knowledge

Cite expert testimony Use a variety of sources Have confidence and poise Know the content and order of

material


Character Indicate a sense of fairness Demonstrate respect for the

audience Indicate concern for long-abiding

traditions and values


CharismaHave vocal enthusiasmUse delivery emphasis

(pause, volume, and pitch)Show that you are unique and

can resist opposition


Co-orientationStress areas of similar

attitudes, beliefs, and values Illustrating areas of similar

experiences can build rapport


How can a speaker develop credibility in a business context?


The Foundation of ConfidenceThe symptoms of communication

apprehension: Sweaty palms Butterflies in the stomach Weak knees Vocal cracks Poor physiological responses


Overcoming Communication Apprehension Preparation - eliminate the reasons for

anxiety before the presentation

Practice – full knowledge of key ideas comes from practicing beforehand

Positive self-talk – fill the mind with positives instead of anxieties


Overcoming Communication Apprehension Positive audience members – when anxious,

focus on those who give positive feedback

Physical activity – warm-ups can reduce anxiety


Why is audience analysis important?


Audience Analysis Audience history with topic

Audience knowledge of the subject

Audience knowledge of the presenter

Audience values, motivation, and expectations

The occasion for the gathering


Audience AnalysisDemographics

Gender Age Employee position in the

organization Income Education Residence Culture


Audience AnalysisDemographics (con’t)

Marital and family status Socio-economic status Religious affiliation Political affiliation Group membership Hobbies or interests


Conducting a Profile Where does audience info

come from? The host Company newsletters Industry news and trends Competitors or benchmark orgs


Environmental Traits Audience size

Physical setting Seating Temperature Time of day Distractions


Adapting to Audiences How does a speaker adapt to an

audience throughout a speech? Choice of main point and support Language adaptation Delivery adaptation Attention in the introduction
