javita gourmet coffee business overview

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Javita is a company committed to enhancing the lives of millions of people by bringing together two great industries - coffee and direct selling with great tasting products and an incredible business opportunity. We have created a line of 100% natural instant gourmet coffees infused with herbs and other beneficial ingredients. Every great-tasting cup will not only give you what you already expect from coffee, but also provide benefits from the natural herbs. We can enhance people's lives - one cup at a time!

TRANSCRIPT

Page 1: Javita Gourmet Coffee Business Overview
Page 2: Javita Gourmet Coffee Business Overview

THE EVOLUTION OF COFFEE IS

JAVITA!

Page 3: Javita Gourmet Coffee Business Overview

What is Javita?

• JAVA means “coffee”• VITA means “life”

Javita is a combination of words…

Page 4: Javita Gourmet Coffee Business Overview

Who is Javita?

Javita is a direct-selling company that develops and markets great-tasting, instant gourmet coffee.

Page 5: Javita Gourmet Coffee Business Overview

Direct Selling Industry

• Also called word of mouth or Social Marketing

• $120 billion global industry• 20+ consecutive years of growth• Thriving in more than 70

countries worldwide

It’s a distribution method used by some of the most successful organizations in the world.

Page 6: Javita Gourmet Coffee Business Overview

Coffee Industry

• The global market is valued at $100 billion

• Coffee is the second most consumed drink (to water)

• Coffee is the second most traded commodity (to oil)

• 200 billion cups are consumed each day around the world

• More than half the world’s population consumes 3.1 cups daily

Page 7: Javita Gourmet Coffee Business Overview

Our Vision

To become the premier coffee company in the direct-selling industry by providing unique, great-tasting, instant coffee and an incredible business opportunity through which we can enhance people’s lives—one cup at a time.

Page 8: Javita Gourmet Coffee Business Overview

Why Coffee?

Page 9: Javita Gourmet Coffee Business Overview

Why Coffee?

• The second most consumed drink• The second most traded commodity• A $100+ billion global market• 400 million cups consumed daily in the

U.S.• 2 billion cups are consumed

daily in the world

Page 10: Javita Gourmet Coffee Business Overview

Why Coffee?

And half the world’s population already consumes it!

• It helps you think• It helps you perform• It keeps you alert

There’s numerous benefits to coffee:

Page 11: Javita Gourmet Coffee Business Overview

Javita’s Product Strategy

• 100% natural (safe)• Instant (convenient)• Gourmet coffee (tastes great)• Infused with beneficial

ingredients (good for you)

Page 12: Javita Gourmet Coffee Business Overview

• It’s coffee evolved• All the taste and power of

coffee PLUS an edge• Conveniently packaged to go

wherever life takes you• Includes the benefits of

health and vitality from herbs

Javita’s coffee is “a smart idea”

Exactly what you want from your coffee and so much more!

Page 13: Javita Gourmet Coffee Business Overview

Our Coffee

Just add water!!

• South American Arabica and Robusta beans

• Masterfully blended• Slow roasted to perfection• Micronized and extracted

to lock in nutrients, flavor and freshness

Page 14: Javita Gourmet Coffee Business Overview

First product—energy + mind

• Infused with three herbs and other natural ingredients

• Great health benefits– Energy–Mental Clarity– Alertness–Memory

Page 15: Javita Gourmet Coffee Business Overview

Long-Term Product Strategy

Complete line of coffees infused with natural ingredients providing

benefits: • Weight loss• Bone & Joint• Immune• Other:– Instant green tea –Hot chocolate

Page 16: Javita Gourmet Coffee Business Overview

Your Opportunity…

Page 17: Javita Gourmet Coffee Business Overview

Drink, Share, Earn

• Drink the world’s most perfect coffee (Product the market already demands)

• Share coffee through word-of-mouth adv.(Proven and profitably distribution channel—worth $120 billion industry)

• Earn through the business opportunity(fair and lucrative compensation plan rewards you for your efforts)

Page 18: Javita Gourmet Coffee Business Overview

Javita Compensation Plan

Highlights• Weekly FastStart Bonuses• Monthly Team Commissions• Top Enroller Bonuses• Rank Advancement Bonuses• Matching Bonuses• Global Leadership Bonuses• Exotic vacation• And more!

Page 19: Javita Gourmet Coffee Business Overview

Types of Income

• Immediate Income– Retail Profits– FastStart Bonus

• Long-term Income– Team Commissions– Rank Advancement &

Matching Bonus– Top 10 Growth Bonus–Manager & Directors Bonus– Global Bonus– Chairman Bonus Positions

Page 20: Javita Gourmet Coffee Business Overview

Retail Profits

• Customers purchase products directly from you /your website

• You earn the difference between retail and wholesale costs. See example below:

Retail ProfitsYou purchase box

of coffee at wholesale for $35

You sell the same box to a customer at retail

for $45You make a $10 profit on the sale.

Page 21: Javita Gourmet Coffee Business Overview

FastStart Bonus

• Earn immediate income

• Paid weekly

• Bonus paid on the first order of Members they personally enroll

• Receive 2nd level bonus on first order Members theirMember enrolls

Page 22: Javita Gourmet Coffee Business Overview

FastStart

Qualify: 50 PV AutoShip (or) 100 PV Order

Initial OrderFastStart Bonus Payout

Enroller Enroller’s Enroller

Business Pack $120 $30Starter Pack $20 $5

Page 23: Javita Gourmet Coffee Business Overview

Team Commissions

• Paid monthly

• Earn 4% on volume up to 14 levels

• Only two legs required

• Must have 100 PV personal order or 50 PV on AutoShip to be eligible

Page 24: Javita Gourmet Coffee Business Overview

Team CommissionsYou earn 4% of the total volume for orders

placed on each level up to 14 levels.

50 PV 250 PV 250 PV

50 PV 250 PV 250 PV 250 PV250 PV 250 PV 50 PV 250 PV

250 PV 250 PV

50 PV

Page 25: Javita Gourmet Coffee Business Overview

Rank Advancement & Matching Bonus

The RAM Bonus recognizes a Member’s ascent through the Javita Compensation Plan.

• A Personal Bonus• A Matching Bonus

There are two components to the Rank Advancement & Matching (RAM) Bonus:

Page 26: Javita Gourmet Coffee Business Overview

RAM Bonus

• Earning potential of up to $500K

• Based on rank attained and time taken to achieve rank.

Rank Advancement (personal) Bonus:

Page 27: Javita Gourmet Coffee Business Overview

RAM Bonus

• Rewarded for helping Members you personally enroll achieve rank

• Pays on every Member you personally enroll up to 50% of the earned bonus amount

Matching Bonus:

Page 28: Javita Gourmet Coffee Business Overview

Top 10 Growth Bonus

• $10,000 Monthly Bonus

• Shared by top 10 enrollers

• Based on total volume of product sales to new Members

• Paid on a pro rata basis

• Member with most volume earns largest share

Page 29: Javita Gourmet Coffee Business Overview

Managers & Directors Bonus

• Monthly bonus

• 2% net local monthly commissionable volume

• Shared among Managers and Directors

Managers & Directors (MAD) Bonus:

Page 30: Javita Gourmet Coffee Business Overview

Global Bonus

• Elite monthly bonus

• 1% of global volume

• Partners and Chairman earn shares in the pool based on rank and team-building efforts

• One additional share awarded when Members they personally enroll achieve new Director or Manager rank

Page 31: Javita Gourmet Coffee Business Overview

Chairman Bonus Positions (CBP)

• Second contract awarded when a Member achieves the rank of Chairman I

• New contract is placed frontline to the original contract

• As volume is built under CBP, Member earns twice on all volume

• Additional CBPs added (frontline)when Member achieves ranks of Chairman II and III

Page 32: Javita Gourmet Coffee Business Overview

Why Javita’s Plan is Great?

• Coffee is easy to talk about.

• The comp plan pays well.

• The product is easily shared.

• Getting started is affordable.

• The product tastes great and is versatile.

• Product is easily registered in international markets.

• Discounted AutoShip will keep people ordering.

• Comp Plan only requires two legs.

• The Rank Advancement & Matching Bonus

• The Company knows how to execute with excellence.

Page 33: Javita Gourmet Coffee Business Overview

Position for Success

Page 34: Javita Gourmet Coffee Business Overview

Getting Started

• Business Pack

• Starter Pack

• Member Kit

There are three ways to get started:

Page 35: Javita Gourmet Coffee Business Overview

Javita’s Business Pack

To be eligible for the RAM Bonus you must join with a Javita Business Pack.

• $599 /250 PV

• 16 boxes of energy + mind

• 100 Javita Sampler Cards

• Javita-branded coffee tumbler

• Javita Member Kit

Page 36: Javita Gourmet Coffee Business Overview

Javita’s Starter Pack

• $99 / 50 PV

• 2 boxes of energy + mind

• Javita-branded coffee tumbler

• Javita Member Kit

Page 37: Javita Gourmet Coffee Business Overview

Javita’s Member Pack

• $49

• Javita Welcome Letter / Getting Started Card

• Javita Company Profile

• Javita Compensation Plan• Javita Flash drive

(Policies & Procedures, Forms, FAQs, our Corporate PowerPoint, Member logo, etc.)