Publishing is technology

Technology has changed the way we discover information, culture and entertaiment

Technology has changed the way we consume information, culture and entertaiment

Technology has changed the way we share information, culture and entertaiment

Ownership vs sharing economy

Technology has changed the way we read, from eyes attention to finger centric

Keep the fingers happy

Technology is even changing the way we think

In sum, more changes in 100 years than in one million years

Technology has become our second skin

Do you truly believe that the publishing sector is inmune to this social transformation?

First transformation has been content driven

Second transformation will be lead by technology

From a content contained business

To a service driven industry

Not just content, publishers must add value-added services to their business model

What do I mean by services?

Author services (real time sales, information about the behaviour of their content, white label webs for authors, etc.)

Creation of readers communities Self-publishing services Recommendations systems based on real affinities rather

than purchase Transferability of reader’s comments and aggregated notes Track record of purchase history Reading behaviour feedback Assessment and evaluation tools

Startups can help you identify these services

More and more readers using products and services that didn´t exist 5 years ago

Publishers should embrace technology

Not just as mere “users” of technology

But should invest and create technology

To avoid “blindness” in the digital age

Data is the new oil of the XXI century

Big players do not share data (nothing)

You should reach strategic alliances with startups to exploit digital opportunities

NYT invites media startups to work from its HQ

Testing / innovation should be part of your DNA

Trial / error = progress

Startups are digital innovators by nature

Startups create new products and services under conditions of extreme uncertanity

Destined to work together to transform ideas into new products and services

Atavist – Create, produce and publish

Sourcefabric – open content management platform

Mobnotate: Books that sell other books

Valobox - Pay as you go

Skoobe- an ebook lending service

Javier Celaya jcelaya@dosdoce.com Tel: +34.606.367.708

Web: www.dosdoce.com Twitter: @javiercelaya LinkedIn: www.linkedin.com/in/javiercelaya

Grazie mille / Thank you