jason yoder at j d power nada roundtable 2010
DESCRIPTION
Jason Yoder at J D Power NADA Roundtable 2010TRANSCRIPT
![Page 1: Jason Yoder at J D Power NADA Roundtable 2010](https://reader036.vdocuments.mx/reader036/viewer/2022081602/54bd491b4a795906648b45ae/html5/thumbnails/1.jpg)
Video Advertising: Objective-Based Planning
Jason Yoder
Director, PHDiQ
October 18, 2007
![Page 2: Jason Yoder at J D Power NADA Roundtable 2010](https://reader036.vdocuments.mx/reader036/viewer/2022081602/54bd491b4a795906648b45ae/html5/thumbnails/2.jpg)
Objective-Based Planning
StrategicObjectives
Message C
onsiderations
Med
ia P
lann
ing
Experience
![Page 3: Jason Yoder at J D Power NADA Roundtable 2010](https://reader036.vdocuments.mx/reader036/viewer/2022081602/54bd491b4a795906648b45ae/html5/thumbnails/3.jpg)
Chrysler Experience – Relevance to Objectives
MobileMMS Learning
Feasibility
ContextualContent Relevance
Message Mix
EntertainmentCustom Content
Interactivity
ExperienceInteractivityEngagement
![Page 4: Jason Yoder at J D Power NADA Roundtable 2010](https://reader036.vdocuments.mx/reader036/viewer/2022081602/54bd491b4a795906648b45ae/html5/thumbnails/4.jpg)
Objective-Based Planning
StrategicObjectives
Message C
onsiderations
Med
ia P
lann
ing
Experience