Accident Rehab and Recovery Inc.Jason WinickiGreg Winicki

FinalRepor

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1730 Weston Rd, Toronto

Services(Service)Physiotherapy

Assessment costs $30.00

Treatment fee $50.00

WSIB Authorized Claim (average every day treatment for 12 weeks)

Assessment cost $40.00

Treatment fee $24.00

(Billed every visit/ treatment)

(Service) Therapeutic Massage (Have to be registered)

(30 mins) $50.00

(1hr) $80.00

(Service) Acupuncture (Specialty Service)

Choice in physiotherapy treatment. Added specialty 

Products

• (Product) Orthotic inserts. $400.00 standard cost.

• (Product) TENS (electrical stimulation units) with pads. $200.00

• (Product) Back supports. $110.00

• (Product) little or big Hot and Cold packs. $5.00, $10.00

Target Markets4 types of patients/clientsWork injuries - paid by (WSIB) workers safety insure board.

MVA Motor vehicle accidents. Referred by doctorsMost essential service

Health care benefit coverage/health plans. Plans are implemented from employer for benefits and compensation. Coverage’s ranges widely, no standard coverage. Depends on employers plan and personal benefits.

Not covered clients. Walk in clients.

Seneca Student Plan Covers Physiotherapy covered up to 80%Max $300Doctor referral required

Massage TherapyNo Coverage

Orthotics are covered up to 80%Max $200Doctor referral required

Do you work or have family benefits? You could pay little to nothing.

Accident Rehab and Recovery Inc. will waive a maximum of $25 towards your deductible

The Purpose

The purpose of this project is for us to get more

involved with our fathers company, along with

helping him market more and increase his customer

base. We will be focusing on the need for more

affective marketing techniques to bring in more

clientele. We also hope to see, over a 3 month

period, a 15% to 20% increase in the number of

new clients.

Activities

• Monitoring and making updates to social media weekly

• We are currently working together to develop and design a new and improved website with more capabilities and information (current contract expires in March)

• Designed flyer and brochure• Distributing flyer and brochure• Created excel work sheet to monitor and record

clientele. • Hosted open house on November 27, 2013.

Provided food and beverages. Raffled a free one hour massage. Only had 5 people attend. Had one become a customer

• Contently networking and building contacts

Scope• Creates awareness in local community and

reaches bigger market using online marketing strategies

• Created social media foundation to build on • Makes contact with target market and informs

them of services provided• Expands network and establishes communication

with various businesses • Keeps costs low but increases market

effectiveness • Keeping records will allow us to analyze the

current strategies being used and implement new ones if needed

The Budget

Budget: Set at limit of $350

Business cards bought at beginning of semester -

$23.45

500 Flyers and 250 Brochures were - $70.00

Open house expense – $100.00

Custom cookies from Have Another! Desert Shoppe

- $20.00

Spent as of November 27, 2013 – $213.45

(Under Budget)

Facebook Page

Twitter Page

Open House – Nov 27, 2013

We have learned throughout the process of trying to increase business and awareness of our company is that it takes time, persistence, and patients. We now have a better understanding of setting realistic goals and time frames. The amount of knowledge we have learned and experience gained throughout this process is crucial in us helping our father and entering more important roles when our program at Seneca is finished.

Thank you for listening