jason henrickson design portfolio 2011

Dyslexic Hip HopENTERTAINMENT

I made this web site and these t-shirts for Robert Reed, aka MC Dyslexic, an indie Seattle hip hop musician.

Like Dyslexic’s music, the site needed lots of Pacific Northwest flavor. To get that Northwest feel, I used pictures from a recent photo shoot as the backdrop. Site content loads dynamically over the top.

The shirts showcase another one of Reed’s personas, Bobby Tambourine, and will soon be sold on the web site as well as via IndieMerch.com.

The web site is done in Flash. The t-shirts are done in Illustrator and Photoshop.

Link: dyslexichiphop.com

BRANDING: Web-site | January 2011

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Kellie DunnSERVICE

This is a portfolio web site for a local costume

designer and crafts person.

The theme of this site was messy but organized. The client also wanted the site to look like the whole thing had been written

on an old paper bag.

This web site is still waiting on final content from the client for completion, and is due to

launch early to mid February.

This site is designed in iWeb, with a custom

Javascript image viewer and custom CSS.

Link: jasonhenrickson.com/KellieDunn

Web-site | January 2011

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This project is for a local hatmaker who needed to re-brand her identity. The design was meant to be simple, clean, and modern

with just a touch of nostalgia.

The logotype is set in a brush script that lends the nostalgia, while the color scheme and layout is simple and modern.

I designed the web site first, then business

forms and signage.

The web site was designed in Drupal with custom CSS. The logo and signage was designed in Illustrator.

Link: millinerybymiriam.com

Millinery by MiriamRETAIL

BRANDING: Web-site | September 2010

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Sahara Pizza SultanFOOD SERVICE

Sahara Pizza is an international pizza restaurant chain. Each franchise is required to develop their own web site. I built this site for

the Sultan, Washington franchise.

The narrow width is because the site needed

to be viewable on an iPhone.

This web site was a challenge because there was a lot of content to fit into a narrow format, especially on the Menu page.

This web site was built in Dreamweaver using

HTML and CSS.

Link: Saharapizzasultan.com

web-site | September 2010

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Twice BlushedRETAIL

This is a web site for bridal gown designer Amanda Vernell. Vernell takes vintage and used gowns and re-works them into contemporary designs.

The concept behind this web site was traditional bridal with a modern twist. This is achieved by using Edwardian Script font mixed with Helvetica. The color palette incorporates a modern pink and grey in place of a traditional white.

To build this site, I used a combination of HTML, JavaScript, Flash, and CSS. I also used Photoshop to manipulate the images and Illustrator to work with the fonts.

Link: twiceblushed.com

Web-site | April 2009

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Pescotarian.orgNON-PROFIT

This was my senior thesis project at Cornish College of the Arts. My goal was to create a web site that would persuade people to start eating sustainable seafood and conserve natural fishing grounds.

I was responsible for all aspects of this project. I designed and created the web site and print collateral. I created the logo and all the fish and digital illustrations.

I worked with local chef Michael LaRoche to develop recipes and to research what the word “sustainable” means when it comes to seafood.

This web site was built in HTML with JavaScript, Flash, and CSS. The fish were drawn on Bristol and scanned in. The logos and logotype were designed in Illustrator.

Link: pescotarian.org

BRANDING Web-site | May 2010

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Malindas Massage SERVICE

This is a web site for massage therapist Malinda Newstrom.

The goal for this web site was to make it look upscale yet approachable. One of the problems this client was having with her previous web site is that people were getting the wrong idea about her services.

I chose a neutral color palette and worked on a clean look. I also included photos of the massage process to help customers understand what they are getting in advance.

I built this web site using iWeb, JavaScript, and CSS. I used Photoshop to manipulate the images and designed the logo in Illustrator.

Link: malindasmassage.com

Web-site | January 2010

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Dream Strands ComicsRETAIL

This is a web site concept for a comic book store located in Greenwood, Seattle.

Dream Strands is a great comic book store full of helpful people but their web site lacks design.

For this web site I used HTML with Flash-implemented slide shows. This allowed the client to maintain the site without having to learn Flash. I designed the logo in Illustrator.

Link: jasonhenrickson.com/Dreamstrands

Web-site | March 2010

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Wallingford Boys and Girls Club NON-PROFIT

This is the web-site for the Wallingford Boys and Girls Club. I built this web-site while I was the Technology Coordinator at

the club.

For this web-site I used MS Front Page to design and code the page. The choice to use Front Page was so that everyone involved in

content could update the site.

This site was a real labor of love for me because I worked with the kids at the club as a HTML instructor and the kids had a lot of input into the final design.

Link: wallingfordboysandgirlsclub.org

Web-site | July 2007

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Keith HenricksonCONSTRUCTION

Keith Henrickson is a real estate and construction professional. He needed a site that could showcase his portfolio of buildings and construction projects.

The two things he wanted for this site were the color grey and Bank Gothic as the font face. I chose to keep this site simple clean and modern.

This site is built in HTML, Javascript and

CSS. I used Photoshop for the images.

I am currently redesigning this site and updating it to use Flash.

Link: keithhenrickson.com

Web-site | March 2009

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International District Summer FestCAMPAIGN

This ad campaign was developed for the Seattle International District Summer Festival. The concept was to make a fun dragon face that included aspects from all cultures living in Seattle.

The illustration is based on the graphic style of 1820s French circus clown posters. This gave the dragon an approachable and fun feel.

I designed the poster first, and adapted the design for bus ads, telephone pole banners, t-shirts, and print ads.

All elements of this campaign were done in

Illustrator, Photoshop and InDesign.

Ad Campaign | May 2010

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Piece of MindPRODUCTS

Piece of Mind is a Northwest regional retailer that sells glass pipes and bongs.

They wanted several different designs that could be used on t-shirts and stickers to promote their stores. Their chosen themes were punk rock and hip hop.

For the punk rock theme, I pulled inspiration from ‘90s punk rock artist Pus-hed and did a series of skulls inside state shapes. There is a nod to the retailer’s original logo through the piece sign in the skull’s eye socket.

For the hip hop theme, I went more comical and did a troll doll with drooping eyes and a pot leaf for hair. The Piece of Mind logo is on

the trolls belly.

T-shirt / sticker Design | May 2010

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Sticker for Montana stores

Sticker for Oregon stores

Miracles of SurvivalBOOK COVER

This book cover was designed for Qu:id Publishing in London, England.

This is a book about people who have lived through extraordinarily dire situations.

The idea behind the cover is that someone is lost in the woods and carving their notes or last messages into a tree.

The cover is done in Photoshop and the layout is in InDesign.

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Book Cover | April 2010

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WootT-SHIRT

This is a t-shirt design for www.Woot.com. Woot sells one shirt a day and only for one day. They commonly feature shirts from graphic designers and artists at all levels.

This shirt design was for a selection of shirts called, “When Toys Attack.” This series of shirts began taking submissions on December 25th, so I decided to design a zombie nutcracker.

This shirt was voted 32nd place out of over 1,200 submissions.

This shirt design was drawn on Bristol and colored in Illustrator. The shirt mock up was done in Photoshop.

T-shirt Design | December 2011

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History of Rock and RollBOOK COVER

This book cover was designed for Qu:id Publishing in London, England.

This is a coffee table book documenting the history of rock and roll through pictures. The inspiration for the cover is the psychedelic posters from the hippie movement of the 1960s.

This was a fun project because it involved a lot of hand type. Hand-drawn type is one of my favorite things.

The cover was hand drawn on Bristol and then colored in Illustrator. The rest of the cover was laid out in InDesign.

Book Cover | May 2010

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Rasayama Daily Balance DrinkPACKAGING

This was a packaging design project from Cornish College of the Arts. Rasa ya ma is a Sanskrit phrase that means “the path of the juice.” I shortened it into Rasayama.

My demographic was women in their mid-30s who had hyperthyroid disorders. I created this drink after I did some research and found an all-natural Ayurvetic remedy for hyperthyroid disorder.

The Ayurvetic medicine idea pushed this design to look like it is from another country. I designed the logo, packaging, and labels in Illustrator.

Packaging | April 2009

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Monster MinisMOVIE POSTER

Print Collateral | January 2010

Monster Minis is a short film that shows a comedic take on the everyday life of noticeable Hollywood monsters.

The inspiration for this project was 1960s and 70s horror comic book covers, including “Tales from the Crypt.” I used stills of the actors and sets to create a new narrative. I designed the movie poster, DVD covers, DVD disk art, and a series of four collectable buttons.

The poster and the buttons were first drawn on Bristol, then scanned in and manipulated in Illustrator. The final poster was finished in Photoshop.

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Empowering All People

Obama 08

The target audience for this political campaign collateral is Americans living with disabilities. The slogan for this campaign is “Empowering all People.” This gives a feeling of people coming together for their rights.

I chose to do this by showing a picture of Barack Obama wearing a compassionate expression on a light blue background.

I also included Braille to reach people who advocate for the blind. I combined the Obama logo with the handicapped symbol. This created a powerful mark to bring notice to the campaign.

The poster and button were both created using Photoshop and Illustrator.

Empowering All PeopleCAMPAIGN

Campaign | September 2008

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Empowering All People

Cornish College of the ArtsMUSIC POSTER

While attending Cornish College of the Arts, I made several posters for the school. This is one of my favorites.

I created this for a jazz recital put on by two music students. They wanted a DaDa-inspired poster that represented their instruments, guitar and saxophone, in an abstract way.

I created the font and designed the poster

in Illustrator.

Poster | November 2009

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DNDALOGO DEVELOPMENT

This logo was developed for the Delridge

Neighborhoods Development Association.

The idea behind this logo is to make a human

form that is uplifting out of the letter “D”. The

color palette was adapted from the existing

logo.

This logo was designed in Illustrator. All

the business forms were done in InDesign.

Logo Development | November 2009

NEIGHBORHOODSDELRIDGEDEVELOPMENT ASSOCIATION


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NEIGHBORHOODSDELRIDGEDEVELOPEMENT ASSOCIATION


5411 Delridge Way SW

Seattle, WA 98106-1479

(206) 923-0917

John SmithOperations Director


5411 Delridge Way SW

Seattle, WA 98106-1479

(206) 923-0917

John SmithOperations Director

NEIGHBORHOODSDELRIDGEDEVELOPMENT ASSOCIATION John Smith | 5411 Delridge Way SW, Seattle, WA 98106 | (206) 923-0917

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NEIGHBORHOODSDELRIDGEDEVELOPMENT ASSOCIATION John Smith | 5411 Delridge Way SW, Seattle, WA 98106 | (206) 923-0917

jason henrickson design portfolio 2011

Documents

portfolio web site

site content loads

custom css

modern twist

final content

lot of content

roll book cover

local costume designer