japan : destination with full of charm and quality · jnto paris office 10 nagoya tokyo osaka...

JNTO Paris Office

Japan :

Destination with full of charm and quality

ＪＮＴＯＰａｒｉｓＯｆｆｉｃｅ

Campaign started in 2003 under the name of ‘Yokoso Japan’ (Welcome to Japan) to develop the inbound tourism to Japan.

Priority markets

2003: China, South Korea, Taiwan, Hong Kong, U.S.A.

2004: U.K., France, Germany

2015: 20 countries/territories including France, Italy, Spain

Visit Japan Campaign

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Foreign Tourists to Japan (trend)

JNTO Statistics

(thousands)

2

＋Nov. to Dec.


Foreign Tourists to Japan (Nationality)

JNTO Statistics

3


Major inbound tourism policy in Japan

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1. Relaxing Visa requirement

2. More international flight from/to Japan

3. More promotion in foreign countries

4. Expansion of tax-free shopping

5. More comfortable environment for foreign tourists

→Target: 20 million foreign tourists to Japan in 2020


Swiss tourists to Japan

5

JNTO Statistics

＋Sep. to Dec.


Popular travel season for Swiss tourists to Japan

Cherry Summer holidays Change of colors

/ retired / business

JNTO Statistics


Tokyo Kyoto

Hiroshima Osaka

Popular destinations for Swiss tourists in Japan

7


Profile of Swiss tourists in Japan

1. FIT , Longer stay (2 weeks)

2. April / July / October

3. 1st visit : Golden route (Tokyo, Kyoto, Hiroshima)

2nd visit : beyond the golden route 4. Request for high quality

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■ Positive

① Decrease of the value of Yen

② Improvement of flight connection between Europe and Japan

■ Negative

① Weak trend of European economy

② Various risks in international affairs (war, terrorism, disease, trouble in economy etc.) ーーーーーーーーーーーーーーーーーーーーーーーーーーーーーー ■ Target

33,150 Swiss tourists to Japan (2014)→50,000 in near future

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The circumstances of European travel market for Japan

ＪＮＴＯＰａｒｉｓＯｆｆｉｃｅ 10

Tokyo Nagoya

Osaka

Kyoto Hiroshima Fukuoka

Sendai

Sapporo

Naha

Takayama

Kanazawa

Mt. Fuji Mt. Koya

Miyajima

Aomori

Hokkaido

Tohoku

Chubu

Chugoku

Kyushu

Shikoku Kansai Kanto

Okinawa

Nara

Shirakawago

Nikko

Popular destinations in Japan (Golden Route)


Tokyo, Modern and Traditional

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Various views of Tokyo

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Surroundings of Tokyo

Hakone Kamakura

©JNTO ©JNTO

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Kyoto, Spirit of Zen

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©Kyoto Convention Bureau /©JNTO

©JNTO

Kyoto, misterious

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Osaka, vivid and traditional

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© JNTO © OCB/JNTO


©Yasufumi Nishi/© JNTO

Nara, ancien capital with nature

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Kanazawa, old samurai city

© JNTO

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Takayama, village of old times

© JNTO

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©JNTO

Shirakawago, secret village

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Mt. Koya, spiritual site

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Hiroshima/Miyajima, memorial site

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© Akimasa Yuasa/JNTO

© JNTO


Japan….beyond the Golden Route!!

Tokyo Nagoya

Osaka

Kyoto Hiroshima Fukuoka

Sendai

Sapporo

Naha

Takayama

Kanazawa

Mt. Fuji Mt. Koya

Miyajima

Aomori

Hokkaido

Tohoku

Chubu

Chugoku

Kyushu

Shikoku Kansai Kanto

Okinawa

Nara

Shirakawago

Nikko


Hokkaido, nature paradise


© Chusonji

Tohoku, world heritage in gold


© JNTO

Izumo, great sanctuarity

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Shikoku, pilgrim’s journey and calmness


© JNTO

Kyusyu, various attractiveness

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Okinawa, tropical and relaxing

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©Japan Ryokan Association/JNTO

Not only Sushi….

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and..… dessert!

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Various Festival

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Ryokan, Japanese hospitality

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And more…

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Shall we visit Japan?

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• Economy Hotel (single):

→ 7.000 yen～ ( 58 CHF～)

• Quality Hotel (double):

→ 20.000 yen ～(167 CHF～)

• Ryokan (Japanese style hotel /double):

→ 20.000 yen ～(167 CHF～)

• Minshuku (B&B in Japanses style/double)

→ 8.000 yen ～( 67 CHF～)

Accomodation 1CHF=120yen

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• Breakfast: 500 yen (4.2CHF)

• Lunch: 800～1000 yen (6.7～8.3CHF )

• Dinner : 3000～5000 yen (25～42CHF )

Daily Meal 1CHF=120yen

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• Canned beverage (350 ml): 120 yen (1CHF)

• Canned beer (350 ml): 220 yen (1.8CHF)

• Sandwich: 220 yen (1.8CHF)

• Ramen: 650 yen (5.4CHF)

Food and Drink 1CHF=120yen

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http://www.kirin.co.jp/brands/RL/index.htmlhttp://www.sej.co.jp/shohin/new/week4/item08.html


Spectacle and Activity

• Kabuki 4.000 yen～ (33CHF～)

• Sumo 2.200 yen～ (18CHF～)

• Karaoke (1 hour per person) 600 yen ( 5CHF)

• Tokyo City tour (half day) 5.000 yen (42CHF)

1CHF=120yen

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• Metro, Train: 140 yen～ (1.2CHF～)

• Bus: 200 yen (1.7CHF)

• Taxi : 730 yen～ (6.1CHF～)

Transportation in city 1CHF=120yen

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Japan Rail Pass

• 1 week

29.110 yen (243CHF)

• You can take all trains including Shinkansen (except for Nozomi)

Price (return ticket):

Tokyo/Kyoto:

27.820 yen (232CHF)

Tokyo/Narita:

6.040 yen ( 50CHF)

©JNTO

1CHF=120yen

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Trip to Japan : High performance in quality

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1. Satisfied with a trip to Japan : 98%

Want to visit Japan again : 93% (by JTA)

2. Japan as 2nd in ‘Best destinations in 2016’(by lonlyplanet)

3. Tokyo as 1st and Osaka as 3rd in ‘Safety city in Asia’ (by the

Economist)

4. Kyoto as 1st in “Best city in the world’ (by travel and leisure)

5. Narita airport as 4th in ‘ Best airport in the world’ (by edream)


Our activities

Seminar Facebook

Travel market Advertisement

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Thank you for your attention.

Visit Japan, please.

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japan : destination with full of charm and quality · jnto paris office 10 nagoya tokyo osaka...

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