january june 2012 - axis communicationsjanuary – june 2012 ray mauritsson, ceo & president...
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www.axis.com
Interim report January – June 2012
Ray Mauritsson, CEO & President
Fredrik Sjöstrand, CFO
www.axis.com
> Founded in 1984
> IT company driving the network video market
> Focused on Network Video Solutions
– Market leader
> Global partnerships through distributors, resellers
and system integrators
> Worldwide presence in 39 countries,
1 265 employees*
> Listed on NASDAQ OMX, Nordic
under the ticker AXIS
This is Axis
*June 30, 2012
www.axis.com
> Sales recovered during the quarter
> Continued stable flow of new projects
> Continued strong competition resulted in lower
gross margin
> High pace in recruitment
Highlights April – June 2012
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Sales
> January-June
– 1 925 MSEK (1 555)
– Growth 24%
– Currency effects 86 MSEK
> April-June
– 1 043 MSEK (747)
– Growth 40%
– Currency effects 61 MSEK
MSEK Growth
0%
10%
20%
30%
40%
50%
0100200300400500600700800900
10001100
Sales Growth
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Currency effects on total sales by region
01020304050
EMEA Americas Asia
Q1 12 Q2 12
MSEK
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Operating expenses Q2 2009 – Q2 2012
0255075
100125150175200
Sales & Marketing
Administration
Research &
Development
MSEK
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EBIT and Gross margin*
> Gross margin
– 49,4% (51,2%)
> Operating margin
– 11,6% (12,1%)
> Profit margin
– 11,5% (12,0%)
MSEK Margin
0%
10%
20%
30%
40%
50%
60%
0
40
80
120
160
200
240
EBIT Gross margin EBIT margin* Q2, 2012
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Sales in the regions*
Asia EMEA Americas
52% 36% 12%
*Q2 2012
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Axis and the market
Growing market
Expected growth of 14%
in the video surveillance
market*
Convergence
Driving the shift from analog to
digital
40 % 2011
60% 2016*
Market leader
#1 In network cameras &
security cameras*
Innovative products
Launch of new innovative products,
strengthening the
AXIS Camera Companion
offering
Global partnership
High activity in the partner programs.
Educating the market through Axis Academy
Global presence
High recruitment
pace, 60 new employees.
1 265 employees by
June 30.
* Source: IMS Research 2012
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Video surveillance market 2011 - 2016
Source: IMS Research 2012
2011
$ 10,5 billion
2016
$ 20,5 billion
Total CAGR approx 14 % (Network Video CAGR 24%)
Network Video
Surveillance
Analog Video
Surveillance
Others (i.e monitors and
housing)
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Market shares for surveillance cameras and network cameras
Source: IMS Research 2012
Rank Supplier surveillance cameras 2011
1 Axis Communications
2 Panasonic System Networks (PSN)
3 Samsung Techwin
4 Hikvision
5 Pelco
Rank Supplier network cameras 2011
1 Axis Communications
2 Panasonic System Networks (PSN)
3 Sony
4 Hikvision
5 Mobotix
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Mature vs. Emerging – Network Video Market
Emerging Markets
25%
Mature Markets
75%
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Emerging Markets
42%
Mature Markets
58%
Mature vs. Emerging – Network Video Market
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Focus on Region Asia
> High interest in network video products
> High expectations on the market growth
> Competitive
> Focused marketing activities
> Educating the market
– Partner conferences
– Axis Academy
– Business seminars
www.axis.com
High marketing activities
> More than 20 large exhibitions and events
> Hundreds of participants in various partner
events
> Launch of AXIS Camera Companion
– Dedicated trade show booth at Ifsec, UK
– Print and web advertising
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Axis Academy – educating the market
Axis Certified
Individuals
2 500
> Axis offering
– Classroom training & seminars
– Web-based training
– Webinars
– Tutorials & Guides
– System design tools
– Axis Certification program
> January - June
– 2 500 attendees in classroom trainings
– High interest in web-based trainings and webinars
– 430 Axis Certified individuals
www.axis.com
AXIS M3004-V
AXIS M3005-V
AXIS M3011
AXIS M3014
AXIS M3203/-V
The market’s broadest network video portfolio
AXIS Q1910-E
AXIS Q1910
AXIS Q1921-E
AXIS Q1921
AXIS M1011/-W
AXIS M1013
AXIS M1014
AXIS M1031-W
AXIS M1054
AXIS Camera Companion
AXIS Camera Station
AXIS Video Hosting System
ADP > 800 partners
AXIS Camera Management
AXIS Mobile Monitor
Software & recording AXIS 243SA
AXIS M7001
AXIS M7010
AXIS M7014
PTZ/ PTZ domes
Fixed domes
Fixed
Thermal
Encoders/decoders
AXIS Q7401
AXIS Q7404
AXIS Q7406 Blade
AXIS Q7414 Blade
AXIS Q7424-R
AXIS 243Q Blade
AXIS Q7900 Rack
AXIS 3U Rack Solution
AXIS 291 1U Rack
AXIS P7701
AXIS P1343/-E
AXIS P1344/-E
AXIS P1346/-E
AXIS P1347/-E
AXIS Q6032/-E/-C
AXIS Q6034/-E/-C
AXIS Q6035/-E/-C
AXIS M1103
AXIS M1104
AXIS M1113/-E
AXIS M1114/-E
AXIS 221
AXIS Q1602/-E
AXIS Q1604/-E
AXIS Q1755/-E
AXIS M3204/-V
AXIS M3113-R
AXIS M3113-VE
AXIS M3114-R
AXIS P3354
AXIS P3363-V/-VE
AXIS P3364-V/-VE
AXIS P3346/-V/-VE
AXIS P3367-V/-VE
AXIS M3114-VE
AXIS P3301/-V
AXIS P3304/-V
AXIS P3353
Accessories
AXIS P5512/-E
AXIS P5522/-E
AXIS P5532/-E
AXIS P5534/-E
AXIS P5544
AXIS 212 PTZ/-V
AXIS 214 PTZ
AXIS 233D
AXIS M5013
AXIS M5014
AXIS P7210
AXIS P7214
AXIS P7224
Covert cameras
AXIS P8513 AXIS P8514
AXIS Q1922
AXIS Q1922-E
AXIS Q8108-R NVR
www.axis.com
AXIS M30 network camera for indoor surveillance
> Flat, compact, dome camera:
– Enables discreet surveillance
> HDTV quality
> Attractively priced fixed mini dome
> Application areas:
– Retail stores, shopping malls
– Hotels, restaurants, museums
– Banks, office lobbies, warehouses
– Schools, universities
www.axis.com
Convergence in the video surveillance market
Systems with < 16 cameras Systems with > 16 cameras
Analog
video
Analog
video
Network video
Network video
www.axis.com
> Short term perspective
– Still positive indicators despite macroeconomic
uncertainty
– Continued expansion and recruitment
> Long term perspective
– Good market conditions for a continued
positive development within network video,
25 percent growth
Outlook
www.axis.com
Thank you!
network video
innovation
glo
bal
HD
TV
part
ner
netw
ork
leader
camera
protect
outdoor
image usability
leader
safe
therm
al
easy installation
inte
lligent
open
integration ease of use
competence
megapixel
environment
worldwide
H.264
focus
Axis
video encoder
co
nve
rge
nce
Get the Axis picture. Stay one step ahead.