Economics Ticket #3

Name: ________________ Date: 22/1/13Day: Tuesday

Chapter 9- The Role of Advertising

1. Explain two reasons why companies do advertising. (4 marks)

2. What is the difference between informative advertising and persuasive advertising. (2 marks)

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3. What are the advantages and disadvantages of using the internet to advertise your product or service? (6 marks)

4. Why is market segmentation important to advertisers? (2 marks)

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