January 2014Viewing Trends Overview

Irish adults aged 15+ watched TV for an average of 3 hours and 48 minutes each day in January 2014 unchanged from December 2013

92% (3hrs 29 mins) of this viewing was live with the other 8% (19mins per day) time shifted.

Total Viewing January 2014

Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

Housekeepers watched almost 4 ½ hours of TV daily in January

Average Minutes Viewed DailyJanuary 2014

Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

PVR ownership is now at 54%. The vast majority of viewing is to live TV. The % of live TV viewing has grown year on year for individuals and remained static for the

younger audiences.

TV Viewing Live v Time shift Year on YearJan 2014 v Jan 2013

Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

PVR OwnershipJan 2013 53%Jan 2014 54%

TAM Ireland subscribing channels reached 92% of housekeepers, 91% of housekeepers with kids, 88% of ABC1 adults and 78% of

15-34 yr olds each week in January

Weekly reach of TAM Ireland subscribing channelsJanuary 2014

Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

Total Commercial ImpactsJanuary 2014

Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

Average Number of Commercial Spots seen per Day January 2014

Audience Average Number of Spots seen per Day

Individuals 4+ 39

Adults 15+ 43

Adults 15-24 28

Adults 15-34 32

Adults 25-44 35

Adults 45+ 55

Adults ABC1 33

Housekeepers 52

HK with Kids 41

Children 19

Source: TAM Ireland Ltd / Nielsen TAMBased on ROI Commercial Channels, Consolidated, National

Top 10 Advertisers January 2014Based on 30” sec 000s, Individuals 4+

Source: TAM Ireland Ltd / Nielsen TAMBased on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National

1 RECKITT BENCKISER

2 BSKYB LTD

3 PROCTER & GAMBLE IRELAND

4 NESTLE IRELAND LTD

5 UPC

6 UNILEVER

7 HYUNDAI IRELAND

8 EIRCOM

9 FBD INSURANCE

10 LIDL IRELAND GMBH

Top Shows on TAM Ireland Subscribing Channels, Individuals 4+January 2014

Source: TAM Ireland Ltd / Nielsen TAMTop Individual Programme by Channel, Individuals 4+, Consolidated, National

Sky Living +1 Criminal MindsSky Atlantic Blue BloodsSky 2 Football’s Funniest MomentsMTV RidiculousnessNickelodeon Big Time RushNick Jr Peppa PigNick Toons Rocket MonkeysComedy Central Two and a Half MenComedy Central +1 FriendsComedy Central Extra Sex and the CityDiscovery Fast n’ LoudE! Entertainment Keeping up with the KardashiansUniversal Law and Order Special Victims UnitAt the Races Race Day LiveDave Never mind the BuzzcocksGold Little BritainAlibi TaggartSetanta Premier League CentralWatch Masterchef AustraliaPick RSPCA Animal RescueChallenge Classic Who Wants to be a Millionaire

RTÉ One AmberRTÉ One +1 Fair CityRTÉ Two Donal Walsh – My Story: Reality BitesTV3 Coronation Street3e Keith Barry: Brain HackerTG4 Rugbai Beo 2013UTV FA CupChannel 4 Benefits StreetChannel 4+1 Flim: Bad TeacherE4 The Big Bang TheoryE4+1 The Big Bang TheoryMore 4 Grand DesignsSky 1 The SimpsonsSky News Sky News with Lorna DunkleySky Sports 1 Live Ford Super SundaySky sports 2 Live Rugby: Gloucester V MunsterSky Sports News Gillette Soccer SaturdaySky Living Criminal MindsTLC Extreme CheapskatesMTV Music A-List PlaylistSky Sports 3 WWE RawSky Sports 4 WWE Raw