jane's portfolio
TRANSCRIPT
portfolio of
jane lien
.......
In collaboration with International Affairs graduate students and CARE International, students from Parsons School of Design
worked with a group of Mayan women and their beading and weaving association. A spring semester was spent preparing for the
summer of 2008 when students traveled to Guatemala to meet the women face to face. While students from the U.S. learned traditional
weaving and beading, the women artisans received help in restructuring their organization, renovating their store, and creating a
workshop program for tourists. Together the students and the women explored possibilities and skills in the modules of design,
marketing, and business. Although everyone gave input and learned from each other, I mainly worked with the groups involved with
restructuring the organization and setting up a workshop program. This included giving workshops on pricing, business organization,
and workshops, as well as creating brochures and pamphlets and speaking with tour operators. For more information on the project,
please visit http://thenewschoolcollaborates.blogspot.com.
vice president
president
secretary
secretary
vocal vocal vocal vocal
treasurer
treasurer
public relations
store manager
workshop manager
quality control & design manager
rotating positions
(every 6 months)
old associationstructure
new associationstructure
restructuring of association
Materiales para la mostacilla (para pulsera, faja, o cuadrado):
1. Un pedazo de madera de 30 centímetros de largo y 10 centímetros de ancho.2. 4 clavos de 2 centímetros de largo.3. 2 pedazos de alambre firme (que no se doble), de 2-3 milímetros de diámetro y 10 centímetros de largo. 4. Agujas de mostacilla (agujas largas y bien finas, se le dará 3 para su uso).5. Carreta de hilo (marca Flamingo, para resistencia).6. Mostacilla (de distintos colores dependiendo el gusto del cliente).
1. Clavarle los 4 clavos al pedazo de madera, 2 en cada lado (con 5 centímetros de espacio entre los clavos, dejando 1 centímetro entre el clavo y la orilla de la madera).
2. Amarre con hilo el alambre firme entre los dos clavos de forma vertical, un alambre por cada dos clavos.
3. Agarre el hilo y páselo de un lado del alambre hasta el otro lado (asegurándose que el hilo este apretadito, con buena tensión), formando 12 líneas dobles.
4. Jale un pedazo de hilo de metro y medio (mas largo causara que se enrede el hilo) por el ojo de la aguja de mostacilla.
5. Amarre la punta del hilo que ha enhebrado en al aguja de mostacilla a la primera línea de hilos.
6. Ahora que esta el hilo amarrado a la primera línea de hilos, va a tomar la mostacilla y ponerle la aguja por el hueco de la mostacilla, recuerde que como hay 12 líneas dobles, entonces necesita 24 mostacillas.
7. Ya que este las mostacillas en la aguja, empuje las mostacillas hacia abajo, hasta el final del hilo.
8. Jale la aguja con el hilo y la mostacilla colgada debajo de todos los hilos y usando su dedo (a lo largo) como guía, van a alinear una mostacilla por cada línea de hilos (esto se hará mas fácil ya cuando haya echo unos cuantos).
9. Ya que tenga una mostacilla entre cada una de las líneas de hilo, vas a agarrar la aguja y se la va a pasar dentro de todas las mostacillas, viendo que el hilo se quede por de bajo de la aguja mientras pasa la aguja por la mostacilla (esto hará que los hilos no se suban entre las mostacillas).
10. Repita pasos 6 a 9.
Taller de Mostacilla
Procedimiento de la mostacilla:Pasos 1 & 2
Paso 3
Paso 8
Paso 9
Pasos 6 & 7
Pasos 4 & 5
Materials for the weave:
1. Thread (one or two colors depending on preference).2. Thread Wheel3. Tramador (to divide the colors for the weave)4. Thick thread (used to divide the weaving thread)5. Set of sticks6. Nails7. Rope8. Back-strap9. Cane Stick10. Tortilla Stick (used for horizontal threading)11. Scissors
1. Select the colored threads you want to use.
2. Separate the thread using the thread wheel that you will need for the weave itself and the tortilla stick.
3. Take the separated thread that you will use for the weave and pass it through the tramador.
4. Take the remaining thread and roll it back and forth on the tortilla.
5. String the weaving thread through the set of sticks.
6. Divide each thread individually using a stronger, different colored thread (this will help keep the threads separate and not tangle or bunch together).
7. Tie the thread from the tortilla to the first line of threads on the weave.
8. Begin weaving following the instructions from workshop leader.
Weaving Workshop
Weaving Procedure:
Step 4 Step 5
Step 7Step 6
Step 2 Step 3
instructional pamphlets in English and Spanish
learning to bead
selling in the new store
new products
Ajkem
’a Loy’a
Ajkem
’a Loy’aworkshops on logos, pricing, marketing, and business organization
Beading All-day package - Q 300includes: 6 hours of instruction & - all materials
1/2 day package - Q 200 includes: 3 hours of instruction & all materials
Technique package - Q 75includes: 1 hour of instruction
WeavingAll-day package for napkins or scarfs Q 450 includes:8 hours of instruction & all
1/2 day package - Q 300includes: 4 hours of instruction & weaving
San LucasTolimansits at the base of both the Atitlan andToliman volcanoes in the Lago de Atit-lán river basin. San Lucas Tolimán is ofprehispanic origin and was established asa town around 1540, and became its ownmunicipality in 1877.
San Lucas Toliman is a tranquiltown with charming restaurants andhotels where one can enjoy an authen-tic Guatemalan experience without themany distractions of other more wellknown tourist destinations in the area. Whether you are looking to havea relaxing getaway on the edge of LakeAtitlan surrounded by the natural beautyof volcanoes and mountains or to learnthe art and technique of traditional Ma-yan weaving and beading, San LucasToliman has everything you need.
Ajkem’a Loy’a is a group ofwomenweaversandartisans foundedin 2004 in San Lucas Toliman, Gua-temala. We share our love for handi-crafts and community through work-shops in empowerment and genderawareness as well as beading, jewelrymaking,andbackstraploomweaving. Ajkem’a Loy’a’s mission is topromote our traditions and generatea sustainable income through teach-ing locals and tourists and sellinghandmade high-quality products.
Workshops
Jewelry Making2 hour package - Q 200includes 2 hours of instruction & all materials
San Lucas Toliman sits at the base of both the Atitlan and Toliman volcanoes in the Lago de Atitlán river basin. It is of prehispanic origin and was established as a town around 1540, and became its own municipality in 1877. San Lucas Toliman is a tranquil town with charming restaurants and hotels where one can enjoy an authentic Guatemalan experience without the many distractions of other more well-known tourist destinations in the area. Whether you are looking to have a relaxing getaway on the edge of Lake Atit-lan surrounded by the natural beauty of volcanoes and mountains or to learn the art and technique of traditional Mayan weaving and beading, San Lucas Toliman has every-thing you need.San Lucas Toliman, Sololá, Guatemala
Phone: Sandra- 50258095914 E-mail: [email protected]
Contact info:In Colaboration with:
Mostacilla Paquete de dia entero - Q 300 incluye:- 6 horas de instrucción y todos los materiales
Paquete de medio dia - Q 200 incluye:- 3 horas de instrucción y todos los materialesPaquete de técnica- Q 75 incluye:- 1 hora de instrucción y todos materiales
JoyeriaPaquete de dos horas - Q 200incluye:-instrucción y todos los materiales
TejidoPaquete de dia entero - Q 450 incluye:- 8 hora de instrucción y todos los materiales
Paquete de medio dia - Q 300 incluye:- 4 hora de instrucción y todos los materiales
Ajkem’a Loy’a es un grupo de tejedoras y artesanas fundado en el 2004 en San Lucas Tolimán, Guate-mala. Compartimos nuestro amor por la artesanía y nuestra comunidad a través de talleres sobre liderazgo y género como también en mostacilla, joyería, y tejido en telar de cintura. La misión de Ajkem’a Loy’a es promover nuestras tradiciones y gen-erar un ingreso sostenible para noso-tras a través de la enseñanza a locales y extranjeros y la venta de productos de alta calidad hechos a mano.
El pueblo de San Lucas Toliman se encuentra en la base de los volcanes Atitlán y Tolimán a la orilla del Lago Atitlán. San Lucas Tolimán es de origen prehispánico y se constituyó como pueblo alrededor del año 1540, convirtiéndose en su propio municipio en 1877. San Lucas Tolimán es un pueblo tranquilo con bellos restaurantes y hoteles donde se puede disfrutar de una experiencia auténtica guatemalteca sin las distracciones de otros destinos mas turísticos. Ya sea que esté buscando relajarse a la orilla del Lago Atitlán rodeado de la bella naturaleza de volcanes y montañas o para aprender el arte y técnica de la mostacilla y tejido tradicional maya, San Lucas Tolimán le ofrece todo lo que necesita.
Talleres
San Lucas Toliman, Sololá, GuatemalaTeléfono: Sandra-50258095914 Correo Electrónico: [email protected]
Contacto:En colaboración con:
workshop brochures in English and Spanish
the cupcake project
carly . errica . houman . jane . julia Cupcake Phenomenon: Layering Map
1991- 2000
2000- present
Houston St.
14th Street
23rd Street
34th Street
42nd Street
59th Street
72nd Street
96th Street
110th Street
W 145 St
W 181St1980-1990
area of focus: growth
REVENUE not profit
reflects how manycupcakes are being bought
CUPCAKE BATCHES per day
reflects how many cupcakes are beingmade each day
CELEBRITY SHOTS
reflects potentialcelebrity following/social awareness
PHENOMENON
(ATTENTION
basic:
“any observable ocurrence”
observed by whom?
experienced by whom?
carly . errica . houman . jane . julia
+ bandwagon effect)
observable effects(based on case study: frozen yogurt)
-MADNESS, FRENZY (LINES)
-HYPE, BUZZ
-SUDDEN RESURGENCE
-EXPANSION AND GROWTH OF BUSINESSES
-MULTIPLE BRANDS AND “COPY-CATS”
-INSTANT SUCCESS FOR NEW BUSINESSES
-CELEBRITY FOLLOWING
A REASONABLY SOCIAL PERSON
societyobject of attention
buddha:
“an experienced state, an appearance”
kant:
“appearances which constitute our experience”
SOURCE COMMENT(S) DIMENSIONGlencora (blogger)
“I think a lot of the appeal of cupcakes is portion control, hence their popularity in places like NYC (in Sex and the City, anyhow) and LA. Skinny people get to play with small pieces of pretty food. Unfair? Maybe.”
PHYSICAL
Bukes (blogger) “’My Aunt today commented on the cupcake phenomenon by saying, 'No one wants a whole cake anymore.’ I think she's right.”
PHYSICAL
Joel Stein, journalist
They're small and safe, and so people convince themselves that they can't have that many calories. PHYSICAL
Kimberly Martin (owner of Main Street Cupcakes)
"Cupcakes are a sel�sh treat…They offer both variety as well as portion control. So you feel you can indulge."
PHYSICAL
Christa (blogger) "All I can say is my friend and I started laughing hysterically when we put them in our mouths. Why?
Because they are so delicious they actually make you giddy!"
PHYSICAL, EMOTION
Natalie Jensen of So Cupcake
"You can just grab them and eat them and you don't feel so bad eating one cupcake." PHYSICAL
Yoli Anyon, customer
"Why do I like cupcakes? Wow, a million reasons…. There's less guilt about eating them because they're small. They're also kind of gourmet."
PHYSICAL, EMOTION
The Food Timeline
"Diminutive iterations of popular traditional baked goods are particularly enjoyed when portability and ease of service is appreciated."
PHYSICAL
ChrisOnStage (blogger)
"Although their offerrings are nothing particularly fancy to look at, they are superior in taste and also in �avor selection."
PHYSICAL
Michelle Wilson-Blyth, co-owner of Replete Providore
"They're a very simple and economical way to �nish a function….'It's easy to serve and there's
portion control - you just order one per person. '"
PHYSICAL
Michelle Wilson-Blyth, co-owner of Replete Providore
"ou can dress them up and theme them any way you like - the combinations are endless so it's a very adaptable dessert."
PHYSICAL
establish terminology locate target bakeries
media extraction
The Cupcake Project was a group project for a course called Design Research Methods. The following is an excerpt from our final paper:
Fascinated by the sudden emergence of cupcake bakeries throughout lower Manhattan, a group of five Parsons students set out to determine what makes cupcakes “phenomenon material.” Through interviews, observations, and secondary research, The Cupcake Project found that key factors include: emotion, size, convenience, simplicity, reliability, taste, nutrition, social appeal, quality, aesthetics, economics, media, and word-of-mouth...From this research, we can gain insight into what characteristics make a product or concept easy to love. Using the cupcake phenomenon in lower Manhattan as a case study, we realized patterns of a successfully marketed product. The information gathered could be useful in marketing other goods and services, as well as in helping one decide what kind of product would have potential to become “the next big thing” or phenomenon.
Katrina
Don (with wife and daughter)
DATE/TIME: Friday, November 14th/1:30 pm
PURCHASE: $2.50 vanilla/vanilla, vanilla/chocolate, and chocolate/chocolate cupcakes
OBSERVATIONS: there are people in the shop, but no line at Magnolias??
Friends told her she had to try Magnolia since she is on a two-week tour of the U.S. and saw it on Sex and the City
Yes, in Sydney there are cupcake centered bakeries as well.
PERCEPTION,MEDIA
PLACE
“People like sweet things and cupcakes are portable, if people are health conscious it makes a quick little treat.”
CONVENIENCE,PORTION CONTROL
Why is there a cupcake
phenomenon?
Why did you choose this bakery?
Is there a cupcake phenomenon?
Why don’t you like cupcakes?
What makes cupcakes so popular?
“I’m not a cupcake person I’m more a cheesecake person.”
“I don’t know you just have to come to Magnolia because its so publicized”
MEDIA
Have you always loved cupcakes?
Is there a cupcake phenomenon?
Yes, there are cupcake bakeries popping up in Philly and Pittsburgh...probably started 2 or 3 years ago.
PLACE
All: Yes, since we were little. NOSTALGIA
Why are you waiting outside?
Doesn’t like crowds, his wife was “taking too long”
Steven, Andrew, Casey, Kristina, Alyssa
it’s a cake, but small...nostalgia...pop culture, Sex and the CityPORTION, MEDIA,
NOSTALGIAWhat makes
cupcakes so popular?
Alex
DATE/TIME: Friday, November 14th/3:00 pm
PURCHASE: cup of coffee
OBSERVATIONS: employee at Royal is annoyed with us, she said we couldn’t interview people anymore
Why are you not part of it?
“I just don’t like sweets.”
“It’s a marketing thing, they’ve talked about it on Sex & the City, SNL did that digital short with a song about Magnolia, and it gets written about everywhere.”
MEDIA
PERCEPTIONIs there a cupcake phenomenon?
Why are cupcakes so popular?
Yes, but I’m not a part of it.
interviews, ethnography, photo documentation
Coming Soon:Arboretum Transit
made possible by the 2010 Michael Kalil Grant for Smart Design (Collaborative Team Grant)
Arboretum Transit
***
$
city & city dwellers
city dwellers:-buy garden kits and get agriculture advice from the urban farm via Internet-visit the farm for more infomration and purchase produce from the farmurban farm:-sells garden kits via the Internet and gives support to city dwellers who need agriculture advice-gets �nancial support from city dwellers
neighbors:-participate in growing food and garden kit seedlings on their land-neighbors receive �nancial compensation and advice from urban farm (as well as fresh produce from their endeavors)urban farm: -sells garden kits via the Internet -gives support to city dwellers who need agriculture advice-expands production capacity by partnering with neighborhood residential neighborhood
reSource Center
�ows guide
�nancialmaterialinformation
materials are delievered by truck
materials are delievered by bicycle or in person
residential neighborhood
local school
farmer’s market
urban farm (with biodiesel machinery)restaurant
city & city dwellers
�ows guide
�nancialmaterialinformationvolunteer/outreach restaurant gives compost material and grease and gets fresh produce at a discount rate
urban farm sells fresh produce at a discount rate and gets compost material and grease
city dwellers get fresh produce and garden kits through the farmer’s marketurban farm gets �nancial support from the city dwellers through the farmer’s market
neighbors volunteer at urban farm and attend community events hosted by the farmurban farm gets help from neighbors and hosts community events for the neighborhood
city dwellers visit the farm for more infomration and purchase produce from the farmurban farm gets �nancial support from city dwellers
city dwellers buy garden kits and get information about their own urban agriculture endeavors via Interneturban farm sells garden kits via the Internet and gives support to city dwellers who need agriculture advice
neighbors get fresh produce from the farmurban farm gets �nancial support from the community
students volunteer at the urban farmurban farmers teach students about agriculture
city dwellers get information about local produce from the farmer’s market
Compost Green Map of Manhattan
Grow Your Own Farm Standstudying and promoting urban agriculture
East Harlem: Food Desert
In many low-income neighborhoods, the predominant sources of food for residents are fast food restaurants and bodegas.
Bodegas account for 80% of food sources.
Most bodegas carry very little fresh produce.
For example, only 3% of East Harlem bodegas sell leafy greens. (New York City Department of Health and Mental Hygiene, 2007). map from www.oasisnyc.net
map from www.greenmap.org
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City Hall Park
East River Park
St. Nicholas Park
Marcus Garvey Park
Central Park
Riverside Park
Carl Schurz Park
Battery Park
Madison Square
Union Square
WashingtonSquare
United Nations Garden
Bryant Park
Morningside Park
Hudson River Park
High Bridge Park
Fort Tryon Park
Inwood Hill Park
179 Street
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An interactive Composting Green Map is starting to take shape. Right now, you can explore and add your own videos, images, in-sights and impacts to Manhattan’s compost sites. Starting in Spring 2009, the map goes citywide! Find more and participate online.
P
open
OpenGreenMap.org/compostnyc
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Every day, more New Yorkers are com-posting. Almost 200 j community gar-dens offer Manhattanites a great place to start composting. Most compost their yard waste and members’ food waste to improve the soil and help plants thrive. Only : Sites welcome public drop offs! This map features j with compost and education programs. j are a wonder-ful way to create community and clean air, too. Citywide, find the closest jat âOasisNYC.net.
To grow or know more, âGreenThumbNYC.org âNYRP.org âGreenGuerillas.org â TPL.org âMoreGardens.org â cenyc.org
Indoors, compost can be made in a worm bin (details on reverse). Offices, schools, cafés and food shops are com-posting, why not you? âNYCcompost.org provides great work-shops & givebacks citywide. In Manhat-tan, check â LESecologycenter.org
et
CaSStreet
ABOUT THIS MAP:Compost Green Map of ManhattanWorms in the Green Apple
GREEN MAP LEGEND : Public Composting Site
S School with Composting
P Environmental Center
0 Greenmarket
Q Great Views
b Parklands/Recreation Area
j Community Garden
. Rooftop Garden
g Native Plants
6 Solar Energy
ó Special Household Waste Station
â Info Resources Online
1 1/8inch = 1mile0 1 2
Icons © Green Map System, Inc. 2008 All rights reserved.
Scale:
18 : Q La Plaza Cultural Armando Perez9th Street & Avenue C
3 bin system with tumbler for mem-bers only. Great art & amphitheater!
19 : j Lower East Side Ecology Center GardenE. 7th St. btw Aves. B & C (north side)
Public drop off, any time through gate opening. Community garden open year-round: Sundays 8am to 5pm.
20 S Franklin Roosevelt PS 34730 E. 12th St.
Educational composting in historical garden setting.
21 j g 6B Garden & 6BC GardenE. 6th St. & Ave. B, corner & mid-block
Composting their own yard waste and garden members’ food waste.
22 SEarth School600 E. 6th St.
Outdoor bins in school’s garden for yard waste & students’ food waste.
23 b QEast River ParkDelancey St. & FDR Drive
LESEC’s custom-built in-vessel food waste system composts waste collect-ed from their public drop off sites.
24 P bGrand St. Fireboat HouseGrand St. & FDR Drive
LESEC’s East River Park Environmen-tal Learning Center. Compost & ecol-ogy workshops & events, year-round!
25 S PS 134293 East Broadway
Classroom worm bins & garden compost site in development.
26 S
New York UniversityLocations in Lower Manhatan NYU’s 13 dining halls began com-posting in 2008. Averaging 15 tons per day, find out more about their campus-wide greening program at â NYU.edu/sustainability.
27 S PS 2122 Henry St.
Classroom worm bins.
28 S City As School16 Clarkson St.
Project Grow composting entrepreneurship program.
29 b Q Battery Park City Parks ConservancyBattery Park Pl. & Thames St.
Advanced compost systems for office & supermarket food waste. Eco-smart “Leave it on the Lawn” policy & wind-rows for yard waste.
1 P b Inwood Hill Park Nature Center218th & Indian Rd.
Large-scale worm bin for community & Center’s food waste. Educational portable worm bin, too.
2 j 6 Riverside-Inwood Neighborhood Garden (RING)Dyckman, Riverside & Broadway triangle
3 compost bins, 2 wire holding pens & worm bin. Schools program, butterflies and more.
3 S . Our Lady Queen of Martyrs School71 Arden St.
Composting cafeteria waste in rooftop garden.
4 j Q Riley-Levin Children’s GardenSwindler Cove ParkHarlem River Drive & Dyckman St.
Compost bin in children’s garden.
5 : j West 181st Street Beautification Project880 W. 181st St.Public drop off. Compost in beautiful community garden with youth leadership program.
6 :j West 124th Street Community GardenBetween Lenox & Fifth Aves.
Small but growing bin system and workshops in Spanish & English!8 j 6
Rodale Pleasant Park Garden437 E. 114th St.Three bin composters for yard and tumbler for members’ food waste built by NY Restoration Project, with rain-water recycling and straw-bale shed!
9 b g Central Park ConservancyCompost Drive, near E. 105th St. behind Conservatory Garden
CPC composts all the Park’s yard waste in windrows. Everything from fallen leaves to algae from the ponds!
11 j g Clinton Community Garden West 48th St. btw 9th and 10th Aves.
A “green sanctuary” since 1978 with composting, bee hives and flower, native plant and vegetable gardens.
12 ó 5 NYC Department of SanitationSpecial Household Waste Drop Off Station605 W. 30th St. btw 11 & 12 Aves
Check for info and open hours atâ NYC.gov/wasteless
13 S .The School of the Future127 E. 22nd St.
Vermicomposting of local business waste and green roof!
14 P 6 Solar One E. 23rd St. & FDR DriveEducational worm bin for food waste. Green building and arts, too!
15 b g Stuyvesant Cove ParkE. 18th – 23rd St. & FDR Drive
3-bin compost system for yard waste, mid-park. Riverside refreshment!
16 : 0 Union Square Greenmarket17th St. & Park Ave. South
Public drop off & compost outreach at LESEC’s stand, every MWF & Sat. 8am to 5pm. Get this map here!
17 j 6 Lower East Side GardenE. 11th St. east of 1st Ave.
Composting in Open Road’s student-designed garden.
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Bronx
7 S PS 76 A.P. Randolph School220 W. 121st St.
Fun Roly Pig compost bin and yard waste system.
10 S . High School for Environmental Studies444 W. 56th St.
Worm bins in classrooms, garden waste composting on the green roof & even a composting club.
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FINAL_NYC_CompostMap_10_08.indd 2 10/27/08 5:08:26 PM
There is a high number of vacant lots located in East Harlem, which could be used for urban agriculture.
High concentration of community gardens in East Harlem. Many of these gardens are for leisure and recreational purposes only. For example, of the 9 community gardens featured on New York Restoration Project’s website, only 2 cultivate food.
Utilize these spaces for food cultivation and improve access to fresh produce for East Harlem residents.
Since spaces are already set aside
for gardening, East Harlem has
high potential for local food
production.
Issue:
Potential Strategy:
Process: Framing the problem and identifying potential strategies.
Urban Agriculture: benefits
3 Main Benefits of Urban Agriculture
Case studies include:
Process: Case Studies provided real life examples of
the impact of urban agriculture on a community
City Farm in Rhode Island
1) Provide healthy and fresh produce to urban areas 2) Community building - socially and economically, through job creation, educational opportunities, and social events3) Positive environmental impact - reduced food miles, more green spaces
Added Value in NYC•City Farm in Providence, RI (visited)•East New York Farms! in NY•Edible Schoolyards•Queens County Farm in NYC (visited)•Youthmarket by GrowNYC•
Concrete Safaris: real peopleConcrete Safaris (www.concretesafaris.org)isanon-profitorganization located in East Harlem. It operates an after school program for children, which incorporates outdoor activities into lessons about gardening and healthy habits. They have built an urban farm next to their headquarters on vacant land granted to them by New York City Housing Authority. This summer, Concrete Safaris will be implementing a farm stand program to sell their produce at Metropolitan Market, located down the street.
Grow a Farm Stand emerged from a co-design process with Sharon ‘Ms. Mac’ Levine, founder of Concrete Safaris.
Process: Co-designing with Ms. Mac allowed a
potential user to voice concerns and give input
in the beginning phases of design.
“Concrete Safaris empowers youth to be healthy leaders through green exercise programs that enrich the mind, body, community, & environment.” - Concrete Safaris’ Mission
Grow a Farm Stand: process
Process: Prototyping and storyboarding
visualizes the different touchpoints of the toolkit
and farm stand experience.
Concrete Safaris
!
kid-to-kid marketing
telling the farm stand story
kid created marketing materials
teacher tells visitors about the farm stand program
children talk to visitors about their experience with the program
Business ModelSystem of participants
Process: System map discerns participants and
their roles and relationships.
Values offered:Speed - easy replication of farm stand program•Flexibility-allowsforprogramtobecustomizedtospecific•needsSocial value - facilitates program that teaches marketing and •entrepreneurial skills to childrenInnovation - enables the creation of a farm stand program that •not only sells produce, but excites and educates visitors about fresh produce Wisdom - captures knowledge and experience of previous •users
Who else could use this toolkit?Parks Afterschool, Advantage After School Program, YMCA, NYC Camps Diversity Program, public and private schools...
Strategy to Scale Grow a Farm Stand1. Grow a Farm Stand is a pilot toolkit, the result of design and marketing consulting for Concrete Safaris. Its success will be used to attract funding for further development.
2. Grants will be pursued in order to incorporate Concrete Safaris’ urban farm program and Grow a Farm Stand into a larger toolkit.
3. The larger toolkit can be used to expand the urban farm and farm stand program models to other organizations.
Parents support their children’s participation in Concrete Safaris’ activities.
East Harlem residents shop at the market and support Concrete Safaris’ farm stand.
Concrete Safaris(Paradise Garden and Mad Fun Farm)
Youth participants plan the garden, grow, market, and sell the produce.
Volunteers and high schoolers hired by Concrete Safaris assist in gardening and market days.
Metropolitan Market
Sells produce at Metropolitan Market
Government, foundations, corporations, and private individuals provide grant money to fund the program. Materials for the Arts provides art materials for the activities and farm stand.
Teacher plans lessons, teaches children, works in garden, and recruits volunteers and high schoolers to help.
$ $$
Luther Gulick Park Working with NYC Department of Parks and Recreation, Friends of Gulick Park, Hester Street Collaborative, and Partnership for Parks, students at Parsons School of Design in IDC Collab: Urban Practices collected stakeholder data to help inform the redesign of Luther Gulick Park in the Lower East Side. Data was collected through interviews and other ethnographic research methods. The information collected was displayed at Take Back Our Park Day on May 16, 2010. The booth, designed and built by the class, incorporated interviews with stakeholders and served as a way to collect more interviews during the event. Other participatory design methods were also utilized during Take Back Our Park Day.
Friends of Gulick Park
data visualization
listening booth with interview station at Take
Back Our Park Day
poster for interview sessions in the park
twitter poster and webpage
2 Ways to Participatefollow: Hear about what’s happening at Luther Gulick Park, such as upcoming events.
tweet: Share your thoughts about Luther Gulick Park and post your response to our Question of the Day. Your feedback on the park matters!
itsmypark
how do you tweet?if you don’t have an account, sign up at www.twitter.comif you do have an account, share your response by starting your tweet with “@itsmypark”if you have an account linked to your phone, text 40404 to instantly respond to the Question of the Day or share your views on the park
Memorial Sloan-Kettering Cancer Center : BrooklynA Health Services Innovation class at Parsons School of Design was asked by Memorial Sloan-Kettering Cancer Center (MSK) to innovate, inspire, and ideate new services for a MSK infusion center opening in Brooklyn (BK). The design brief asked the students to focus on:
- Warm Welcomes- Thoughtful Sendo�s- Being an Engaged Neighbor
Final deliverables included: service blueprints, storyboards, prototypes, and presentations
Initial Concepts:- Pop Up Pamper Shop- Style Your Wig- CoCo Cooking Class- Nunu Treats- Bring Your Own Mug (BYOM) Program- The Secret Garden
Final Concept: “Atlantic Ave., Your New Neighbor” As MSK BK will not have a gift shop or recreation room, a virtual gift shop and “sweets trolley” will be designed for the new BK location. Brooklyn, more speci�cally the neighborhood surrounding MSK BK, will serve as MSK BK’s gift shop and recreation room.
Concept was presented through an enactment of the service.
service blueprintstheater techniqes with Roger Manix map of neighborhood
This is Andi.
People in the neighborhood are eclectic professionals; it's a "bedroom community," meaning most people work during the day and stuff happens at night. Things are not open at 9am, I recently changed business hours to 12-8:30p to fit neighborhood hours.
This is Andy.
There is definitely a collaborative spirit between businesses in the area, such as Blue Marble Ice Cream using our hot fudge sauce or our chocolates being stocked at Sterling Place.
top: interviews with neighbors
left: polarity map
bottom: initial concepts
partnership with nearby businesses
active
commitment(membership)
no commitment(free entering)
passive
art club with gallery
art exhibition @ gallery
book club with library
�lm club with Plaza Video
gardening club
lunch club (cooking lessons @ Linger, give back recipes)
“personal cups” program @ Linger(for all regulars, patient and non-patient)
video rental membership @ Plaza Video
follow MSK BK on twitter(announce new books/�owers/sales/specials)
coupons/discounts for MSK BK patients
MSK BK gift shop outside of the clinic & virtual store
delivery service of goods (videos, chocolates, etc.)
manicures/pedicures/facials from Sanctuary Salon @ MSK
wig styling classes @ Sanctuary
attend music performances @ Linger patient music performances @
Linger
gardening activity(one time workshop)
chocolate tasting/making classes by nunu
P
A
J
BYOM (Bring Your Own Mug) at Linger CaféBYOM (Bring Your Own Mug) is a personal cup program that would allow regulars to be able to bring their own mug/cup to use at Linger Café. This program would be optional for MSK BK patients and non-patients, so patients are not singled out for having personal cups. Like leaving your toothbrush at a friend’s apartment, BYOM will build a sense of “home outside of home” and connection with the community for MSK BK patients. Additionally, the personal mugs will form a unique visual representation of Linger Café customers.