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TRANSCRIPT
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Mobile Marketing & CommerceAT&T Mobile Barcode Services & Mobile Apps
© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. AT&T Proprietary.
Moira JacobsMoira Jacobs
• Industry Solutions Practice, Retail / CPG / B2C
• AT&T Advanced Enterprise Mobility Solutions
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Mobile Code Services
© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. AT&T Proprietary.
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Connecting the Physical World with the Digital World
Go to http://scan.mobi to download the FREE AT&T scanner
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End-to-End Mobile Barcode Solution
CREATE
Easily generate
codes that can be
scanned by
PUBLISH
Code can be
placed in any
visual media
MANAGE
Assign and
change scan
outcomes
MEASURE
Track code
scans in real-
time and
© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. AT&T Proprietary.
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scanned by
mobile device to:
• Web page• Video• V-card• Phone call• Text message
• Pre-populated email
• And more…
visual media
(print, TV and
even the web)
where users can
connect with
your brand in
one scan.
outcomes
anytime, on
the fly. AT&T’s
management
solution
makes it easy
to optimize
users’ brand
experience.
time and
download
reports that
analyze usage
by code,
demographics,
technographics,
time and
location.
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AT&T Supports Global Standard Formats
Barcode Formats
© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. AT&T Proprietary.
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• AT&T scanner app scans standard barcode formats
• AT&T CMP generates Data Matrix and QR Codes
Photo source: GS1 Whitepaper “Beyond the Label”
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The SolutionReal Time Measurement & Demographics
© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. AT&T Proprietary.
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� Secure, enterprise-grade cloud computing solution� Create, manage, and measure mobile barcodes in real time� Valuable reporting and analytics (age*, gender*, zip code*, location - GPS*, device type) let you fine-tune campaigns as you go
� Utilize our “dynamic content” feature to customize campaigns based on age, gender, zip code, or device type
� Supports all three global standard code types (including data matrix codes which allow for smaller print size and better readability)
*Consumer Opt-in
AT&T Code Management Platform
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Custom Mobile Web Pages
Custom Mobile Web Page
Function: Links UPC or Data Matrix codes to a landing page featuring:
Ensure your end user’s experience is fully mobile optimized when using QR codes. AT&T can assist as needed with our program for creating mobilized web landing pages linked to QR codes.
© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. AT&T Proprietary.
codes to a landing page featuring: video, coupon, other url , downloadable app, voting page or phone number. No template or feature limitations.
Form: Page can be branded and customized specifically to client request.
Available: Basic templates are included with MBS service plans, highly customized mobile sites also available with SOW.
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Picture Your Brand …
� More Accessible
� More Interactive
� More Measurable
…in more hands
© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. AT&T Proprietary.
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Mobile marketing solutions let people connect with your brand at the point of interest for a more meaningful, measurable and connected experience.
…in more hands
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© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. AT&T Proprietary.
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Appendix & Use Case Examples
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© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. AT&T Proprietary.
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Retail Environment: Mobile Codes at
POS and Point of Interest
© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. AT&T Proprietary.
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© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. AT&T Proprietary.
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Scan this code for a short report on interesting marketing statistics regarding consumer behavior and mobile code scanning:
© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. AT&T Proprietary.
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View the full video from pc at: www.att.com/mobilebarcodes,or from your mobile at: http://mobilebarcodes.att.com/video4
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More Information
Download App - AT&T Code Scanner:
• App Store: Search for “AT&T Code Scanner” on iPhone, Android, MS7 or Blackberry App Stores
• Mobile Web: Go to http://scan.mobi on mobile device
Create a Code:
© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. AT&T Proprietary.
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• Create your own personal codes at: http://www.createacode.att.mobiletag.com
My Contact Info:
• Moira Jacobs• [email protected]• 408-504-5505