Moscow – Russia's Global City

Moscow Urban Forum 7-9 December 2011.July, 2011

www.pwc.psrc.com

Jan SturessonGlobal Leader Government &Public Services

PwC 2

1Cities of Opportunities

Cities of Opportunity is a highly visible thought leadership initiative from PwC

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Central thesis: “The more well-balanced a city is for both businesses and residents, the better it will fare” creating future well fare...

Cities of Opportunity 2011: 26 Cities across 20 countries

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PwC

Indicator Rankings

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Indicator Best performing cities

Intellectual capital and innovation Stockholm

Technology readiness New York

Transportation and infrastructure Paris

Demographics and livability Stockholm

Economic Clout London

Cost Houston

Lifestyle Assets New York

Health, safety and security Stockholm

Ease of doing business Hong Kong

Sustainability Berlin

In 2011, Moscow enters Cities of Opportunity for the first time, representing Central and Eastern Europe

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Building minds that will build the city Moscow emerges as the leader of the 10 developing cities included in this year’s report for intellectual capital and innovation

• Green spaces finishing second only to Stockholm

• Tops all 26 cities for small classroom size, an important education variable – the knowledge agenda

• Comes in an impressive fourth place in the proportion of its population with higher education degrees

• Scores highly on the number of libraries with public access

The seeds for growing economic clout, Moscow is laying down the foundations for a strong economic future…

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Moscow performs exceedingly well in comparison to the

developing cities across a number of indicators deemed critical to the success of a city, notably:

• Lifestyle assets• Technology readiness

• Intellectual capital •

Well regarding • Capital foreign direct

investments• Global 500 headquarters in the

city,• Skyline and Tourists

A number of indicators ended up on the lower

end:

• Demographics & livability

• Health• Safety & security;

• Costs• Ease of doing business

• Sustainability

PwC

2Observations

CollaboratingSociety

CompetingSociety

Local Approach

Global Approach

• Glocalization• Co-opetition

From local to global and from competition to collaboration, or…

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From organizational to territorial focus

Territory

Organization

Internal

Control

External

Control

The new strategic playground for growth

and development cross sectors

Effective servicedelivery and

process improvement

Creating a new playground for stakeholder collaboration - opportunity space

University

Non-profit associations

Enthusiasticcitizens

Private Sector

City and regional

leadershipSupporting

Enabling

Open attitudeRenewal

Creation ofprototypes

Dialogue

Holistic Approach to Resources – The “New Capitalism”

PwC

…How many seeds are there in an apple…

Source: L. Edvinsson

A Constant Unique Tall Building…

PwC

…How many apples are there in a

seed…

Source: L. Edvinsson

A Constant Unique Low Building…

Finally, we need...

Higher density of knowledge, innovation and solid relationships domestically and internationally

Lower friction in collaboration, communication and between people, stakeholders, cross sectors and cultures

Higher frequency and speed in social intelligence, renewal and innovation process in order to create cities of the future ..