jan Řezáč - how we managed to get 5x more visits after a few tweaks – house of Řezáč
TRANSCRIPT
houseofrezac.com
5x improvement after technological tweaksBack to basics global SEO case study
Jan Řezáč
MARKETING FESTIVAL
October 2016
Analytics UX UI SEO
They are hiring in Brno!
Lectura & random competitors
Tractordata.com 1 000 000 / month
Mascus.com 300 000 / month
Specs.lectura.de 20 000 / month
Hotfix
Optimization
One title rules them allLectura Specs - Check 94283 heavy machine specs for free
Specs for Socage SPJ 318 | Lectura Specs
Specs for Articulated Access Platforms | Lectura Specs
Specs for Aerial Work Platforms
100 %of duplicate URLs
Before
After
88 %of keywords without the
entry page
13 992 + 1552 48 894 + 3805
Entries on unique page / month
60%
65%
70%
75%
80%
85%
90%
95%
100%
4.1.2015 5.1.2015 6.1.2015 7.1.2015 8.1.2015 9.1.2015 10.1.2015 11.1.2015 12.1.2015 1.1.2016 2.1.2016 3.1.2016 4.1.2016 5.1.2016 6.1.2016 7.1.2016 8.1.2016 9.1.2016
Desktop Tablet Mobil
0
5000
10000
15000
20000
25000
30000
1.4.2015 2.4.2015 3.4.2015 4.4.2015 5.4.2015 6.4.2015 7.4.2015 8.4.2015 9.4.2015 10.4.2015 11.4.2015 12.4.2015 1.4.2016 2.4.2016 3.4.2016 4.4.2016 5.4.2016 6.4.2016 7.4.2016 8.4.2016 9.4.2016
NU
MB
ER O
F V
ISIT
S PE
R W
EEK
WEEK
Long-term trends in the number of visits
0
200
400
600
800
1000
1200
5.11.2015 6.11.2015 7.11.2015 8.11.2015 9.11.2015 10.11.2015 11.11.2015 12.11.2015 1.11.2016 2.11.2016 3.11.2016 4.11.2016 5.11.2016 6.11.2016 7.11.2016 8.11.2016 9.11.2016
NU
MB
ER O
F D
ATA
SHEE
TS D
OW
NLO
AD
ED
WEEK
Long-term trends in the number of conversions
Technology right = 5x more traffic
AjaxTitlesURLsPaginationSpeed & cacheHTTPS
Keyword analysisLanding pagesInternal links404Facetted navigationMobile-first