Jan - Mar 2014Viewing Trends Overview

Irish adults aged 15+ watched TV for an average of 3 hours and 43 minutes each day in Quarter 1 2014

91% (3hrs 24 mins) of this viewing was live with the other 9% (19mins per day) time shifted.

Total Viewing Q1 2014

Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

Housekeepers watched almost 4 ½ hours of TV daily in Quarter 1 2014

Average Minutes Viewed DailyQ1 2014

Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

PVR ownership is now at 54%. The vast majority of viewing is to live TV. The % of live TV viewing has grown

slightly year on year for younger audiences and remained static for individuals.

TV Viewing Live v Time shift Year on YearQ1 2014 v Q1 2013

Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

PVR OwnershipJan 2013 53%Jan 2014 54%

TAM Ireland subscribing channels reached 93% of housekeepers, 93% of housekeepers with kids, 90% of ABC1 adults and 81% of

15-34 yr olds each week in Quarter 1

Weekly reach of TAM Ireland subscribing channelsJan - Mar 2014

Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

Total Commercial ImpactsJan - Mar 2014

Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

Average Number of Commercial Spots seen per Day Jan – Mar 2014

Audience Average Number of Spots seen per Day

Individuals 4+ 36

Adults 15+ 40

Adults 15-24 25

Adults 15-34 29

Adults 25-44 33

Adults 45+ 51

Adults ABC1 31

Housekeepers 49

HK with Kids 40

Children 18

Source: TAM Ireland Ltd / Nielsen TAMBased on ROI Commercial Channels, Consolidated, National

Top 10 Advertisers Quarter 1 2014Based on 30” sec 000s, Individuals 4+

Source: TAM Ireland Ltd / Nielsen TAMBased on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National

1 BSKYB LTD

2 PROCTER & GAMBLE IRELAND

3 UNILEVER

4 RECKITT BENCKISER

5 UPC

6 HYUNDAI IRELAND

7 LIDL IRELAND GMBH

8 EIRCOM

9 DIAGEO

10 NESTLE IRELAND LTD

Top Shows on TAM Ireland Subscribing Channels, Individuals 4+Jan – Mar 2014

Source: TAM Ireland Ltd / Nielsen TAMTop Individual Programme by Channel, Individuals 4+, Consolidated, National

Sky Living +1 Criminal MindsSky Atlantic True DetectiveSky 2 Moone BoyMTV The ValleysNickelodeon Big Time RushNick Jr Peppa PigNick Toons Power Rangers Super SamuraiComedy Central Two and a half MenComedy Central +1 FriendsComedy Central Extra Sex and the CityDiscovery Fast n’ LoudE! Entertainment Keeping up with the KardashiansUniversal Law and Order Special Victims UnitAt the Races Race Day LiveDave SuitsGold Pretty WomanAlibi New: CastleSetanta Allianz NFL 2014Watch Masterchef AustraliaPick 60 Minutes MakeoverChallenge Celebrity Who Wants to be a Millionaire

RTÉ One RTE News: Nine O’ClockRTÉ One +1 QuirkeRTÉ Two RBS Six NationsTV3 Coronation Street3e The Graham Norton ShowTG4 Rugbai Beo Rabo 2013-2014UTV FA CupChannel 4 Benefits StreetChannel 4+1 Film: Bad TeacherE4 The Big Bang TheoryE4+1 The Big Bang TheoryMore 4 The Good WifeSky 1 Moone BoySky News Sky News with Lorna DunkleySky Sports 1 Live Ford Football SpecialSky sports 2 Live Rugby: Gloucester V MunsterSky Sports News Gillette Soccer SaturdaySky Living Grey’s AnatomyTLC Tina Malone – Pregnant at 50MTV Music The Official UK Top 40Sky Sports 3 ROI V Serbia LiveSky Sports 4 Atletico Madrid V Real Madrid