jan - emops.twse.com.tw
TRANSCRIPT
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Jan.2011
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Contents
Company IntroductionProduct DescriptionOperational StatusBusiness AdvantagesFuture Developments
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Company Introduction
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Company Profile Company Introduction
(Updated: 2010/12/31)
Established:Sep 28,1975Founder:Mr. Edward YangPresident:Mr. Edward YangGeneral Manager:Mr. Fu-Chu HsuCapital:USD 31 millionEmployees:400 peopleProducts:CNC lathes, Multi-axes Turning Centers
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Branch OfficesHeadquarter CTSP Branch Goodway
Suzhou YAMASEIKIName
Taichung Taichung Suzhou, China
Los Angeles, USA
Photo
Space 18,700㎡ 26,589 ㎡ 13,638 ㎡ 5,574 ㎡
Employees 54 people 220 people8 people + (Mainland
Chinese 105 people)
8 people +(American 5
people)
Asset Self own Self own Factory self own Tenant
(Updated: 2010/12/31)
Company Introduction
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Product Description
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Product Positioning Product Description≒25%
≒40%
Market Share≒20%
Market Share≒80%
MACHINE
TOOLS
Cutting M
achines
Lathes
Grinder
Drilling
Milling
Shaping
Electric DischargePunching
Shearing
Sawing
Horizontal CNC Lathe
CNC Turning Center
Vertical CNC Lathe
Swiss Type
Machining Center
Bridge Type
CNC Horizontal Machining Center
CNC Boring
Forming M
achines
GOODWAYTAKISAWATONGTAIVICTOR
ROUNDTOPYOU JI. . .
AWEAYCMKAFO
TONGTAIVICTOR
FFG. . .
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Product DescriptionProductsCNC Lathes Standard Function: Turning (2 axes)
Working Area
Finished Product (work piece)
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Product DescriptionProductsUpgrade Turning Center
Complex Turning
C 1
Y2 X2
Y1 X1
Z1
C 2Z2
Turret#2
Turret#1
Left Spindle
Right Spindle
High Efficiency Turning Center( Twin Spindle/ Twin Turret)
Finished Product (work piece)
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Product DescriptionApplications
Automation
Railway
Wind Power
Medical
Oil
Watches
Aerospace
Others
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Product DescriptionOur ClientsIndustry % Clients
Automotive 30%
3C/ Semiconductor/Opto-electronics
10%
Aerospace &National Defense
5%
Others 55%
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Product Milestone
Table Lathe (1983)
Multi-axes CNC Turning CenterPrice: USD16,000~20,000
Conventional Lathe (1976)Price: USD5,000~6,500
1st CNC Lathe (1982)Price:USD40,000~5,5000
Product Description
5-axes CNC Turning CenterPrice: USD340,000
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Industry Status of Machine Tools
◎Demand: Production equipments, automotive, aerospace, automation components, molds (plastic/glass/semiconductor/optoelectronic device). Large market share and low substitutability with stable growth.
◎A machine tool is a powered mechanical device, typically used to fabricate metal components of machines by machining. It has high technology which reflects a country’s industrial capacity. Example: Japan, German, USA, Italy.
◎It is protected and encouraged by the government in each country.
◎Wide range of advanced technology:Highprecision(nano technology), high effeciency, high intelligence, green design.
Product Description
Milling
Lathe
Grinding
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Machine Tools Market(1)
1. Global machine tools output value
Source:Gardner Publications, Inc.
2. Taiwan machine tools output value: USD4.8billion, 5th~6th place around the world.
3. Taiwan machine tools export value: 80%, 4th place around the world. (Japan, German, Switzerland)
4. [Goodway] output value is accounted for 12% of Taiwan CNC lathe total output which is the leading company.
Product Description
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Global Brands & Market (CNC Lathe) Product Description
2-axes Turning Center
Large Type Turning Center
Live ToolingTurning Center
Y-axisTurning Center
High EfficiencyTurning Center
5-axesTurningCenter
Japan
(MO
RI S
EIK
I)(M
AZA
K)(O
KU
MA
)
Korea
(WIA
(KIA
+HYU
ND
AI))
(DO
OS
AN
(DA
EWoo))
Switzerland/G
erman (D
MG
) GO
OD
WA
Y TaiwanMainland China
(Dalian Machine Tool)(Shenyang Machine Tool)
Price & Profit
Taiwan
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Operational Status
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Sales Report-Sales Volume & Profit(recent 5 years) Operational Status
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Sales Report-Capital & EPS(recent 5 years) Operational Status
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Sales(Consolidated ) Operational Status
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Market Share Operational Status
2008 → 2010 Global Marketing
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Share PolicyRatio:(1)Employee bonus:8%(2)Shareholder supervisor:2%(3)Stockholder: the remainder
Unit:NTD/per stock
YearContent 2006 2007 2008 2009
Cash dividend 2.5 4.12 0.5 0.5Stock dividend 1.0 0.51 0.5 0.0
Total 3.5 4.63 1.0 0.5
Operational Status
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Business Advantages
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Goodway Advantages Business Advantages
35 years of experience with full product line.Strong R&D team, leading core technology of spindles and live tooling turrets.High efficiency production equipments and management to ensure product quality.『GOODWAY』『YAMASEIKI』own brand marketingGlobal dealer networkDeveloping high end products to increase profit.Strict financial plan to strengthen business development
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Advantages(1)-Full Product Line Business Advantages
◎Compact:(2~3-axes)(8 models)
◎High End:(4~9-axes)(8 models)
◎Advanced:[Swiss Type] [Vertical][Large Type]
Main MarketMainland ChinaTurkeyAsia
EuropeNorth AmericaMainland China
EuropeTaiwanNorth America
Box way Compact Linear
Y-axis/Twin spindle Twin spindle/Twin Turret 5-axes
Swiss Vertical Large Type
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Advantages(1)-Full Product Line Business Advantages
◎Compact: High market share: TS-100, GCL-2, GLS-150 series, 2-axes models.
◎High End: High value high profit: GLS-1500YS, GS-200YS, GS-400M, GS-3000YS, GTS-200XY series.
◎Advanced: Penetrate new market: Swiss SW-16/20/32, Vertical GV-1600 series.
◎Flexibility: Optional [Live Tooling Turret] or [Y-axis] with various types of spindles and turrets.
◎Automation: Bar feeder, parts catcher, tool presetting, robot arm.
Advantages(2)-Core Technology – Live Tooling Business Advantages
3) ●[Goodway] is the 1st to successfully developits own live tooling turret.
●10 types of live tooling.●[Goodway] high end turning centers have
high market share.
1) 90% of Taiwan machine buildersuse German SAUTER or ItalyDPLOMATIC,BARUFFALDI live tooling turrets.
2) Shortcoming: Integration difficultyhigh cost, low rigidity and performance.Thus: Advanced machine builders develop their
own live tooling turret, weakening Taiwan builder’s competition
Goodway self-developed live tooling turret
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Advantages(2)-Core Technology – Spindle
◎Built-in type spindle(1) 15 years of experience. Widely used in sub-spindle and high end machines.(2)100% self developed with quality control.
◎Patent(1) Applied various patents to protect core
technology.(2)No.135278, No.161182 , No.263173 ,…)
◎ Awards1)Grand Champion Award2)Auodesk 2005 3D design Award
Business Advantages
Built-in Spindle
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Business Advantages
Advantages(3)-Product Quality
◎High end equipment for producing key components:1.Invest in high end equipments to ensure high
precision high quality components.2.TOSHIBA 5-face machining center, MITSUI SEIKI
boring machine◎High end instruments:
ZEISS 3D measuring machine, TAYLOR HOBSONroundness machine
◎Production Record:[Process reference] [Inspection] [Maintenance] [Accountability]
◎Precision Inspection:1.HP Laser Measurement, RENISHAW circular meter,
Laser calibrator.2.Strict quality control.
[Mitsui Seiki] boring machine
[TOSHIBA] 5-face machining center
[TOSHIBA] boring machine
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Advantages(4)-Own Branding
◎Goodway has been using its own brand name since 1976.
◎Integrated Corporate Identity System in 1996◎Registered trademark in EU, Taiwan, USA,
Canada, Mainland China, Singapore, Australia, etc.◎2nd brand name『YAMASEIKI』with over 95% of
products using own brand for marketing.◎Highly recognized in Taiwan, Turkey, Israel and Italy.
Business Advantages
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Advantages(5)-Dealer Network
◎45 dealers that covers most of the market.◎Provide sales and customer service.
Business Advantages
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C1
C2
Z2
X1Y1
Z1
B
X2 Z2
Advantages(6)-Increase Operating Profit
◎With [Prompt R&D] [Production Planning] [Strong Sales] strategy, successfully developed high end high value turning centers.
◎High technology/ high end turning centers can prevent [price war] and increase[enterprise value].
◎Our price and quality is competitive in Mainland China.
Business Advantages
X Y
300
Z1
300
Z2C1
C2
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Future Developments
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1.Increase Capacity:●Taiwan: After building the [CTSP]
branch, next is the [ChiayiDapumei Intelligent Industrial Park]which will be opened in end of 2011.
●China: [Wujiang] branch will be openedin end of 2011.
2.Increase Effeciency:●B2B、ERP systems (2004), PLM system (2007) and Remote
control system.● Process rationalization ;TOC system integration.
Future Developments
Future Developments-Effective Management
Future Developments-Global Layout
3.Market Development:●Taiwan: Promote key products to big customers.●China: Wujiang branch will be the manufacturing
and technical support center focusing on compact machines to meet the growing demands after ECFA.
●Europe/USA: Focus on high end machines. Extend market share in East Europe and Russia.
●Japan: With the corporation from Toyota AISIN AI/AW, Japanese market has been growing and will set up Japan office in 2011.
●New market: Finding new customers in India and Indonesia.
Future Developments
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4.Product Strategy:(1)Increase current machine performance(Horizontal CNC lathe) to
ensure 20% annual sales growth:●Each model has standard and complex to choose from.●Increase [IA] control function to reinforce our competition.●[High precision] R&D strategy to compete with European and
Japanese products.(2)Develop products for new applications:
●Swiss type: 16/20/32 series.●Vertical turning center: standard, complex, twin spindle/ twin
turret series.●Tool magazine type 5-axes turning centers.
Future Developments-Sustainable Operation Future Developments
VerticalY-axis
Turning Center
Compact
Europe America
2-axes
Middle East
2-axes
Turning Center
Asia
2-axes
China
2-axes
Taiwan
Area
2-axes
Turning Center
Y-axisVertical
Vertical
Swiss
Swiss
150 units
SuzhouBranch420 units
Taiwan Headquarter1700 units
Y-axisTurningCenter2-axes
200 units
5-axes Swiss Vertical
Y-axis Turning Center
Compact
Turning Center
Compact
Y-axis
Vertical
Product Ratio
Future Developments-Product & Market (2011) Future Developments
IsraelTurkey
340 units
210 units
500 units
300 units
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Goodway Principle:Goodway Principle:
TruthfulnessTruthfulnessPromptnessPromptnessConsistencyConsistency
THE ENDTHANK YOU