jan buffa listing presentation
DESCRIPTION
A listing presentation created exclusively for Jan Buffa by Deb Tebbs Group.TRANSCRIPT
REAL ESTATE SERVICES PROPOSAL
Prepared Especially for:Jan Buffa Trust
For marketing the property located at:56270 Twin Rivers Drive
Prepared by:Debbie Tebbs Broker/PresidentCascade Sotheby's International Realty650 SW Bond Street, Suite 100Bend Oregon 97702
Office: 541-419-4553Office Fax: 541-383-3940E-mail: [email protected]: 541-419-4553Mobile: 541-419-4553
Date: June 6, 2013
Each Office is Independently Owned and Operated.
Each Office is Independently Owned and Operated.
June 6, 2013
Jan Buffa Trust
Dear Jan:
Thank you very much for giving me the opportunity to present the enclosed proposal to market yourhome. I appreciate the time you spent with me reviewing the features of your home and outlining yourfinancial goals and time considerations. You will receive competent and professional service when you select me and Cascade Sotheby'sInternational Realty to represent you. We have represented many families in this area concludingtransactions that realize maximum value in a reasonable time. I hope you will select me as your agent inthis very important transaction. This proposal includes a comprehensive market analysis that will assist us in determining the market valueand pricing of your home. I hope the information included on me and Cascade Sotheby's InternationalRealty will confirm that I am best qualified to market your home.
Sincerely,
Debbie Tebbs Broker/President, REALTOR®
Each Office is Independently Owned and Operated.
INTERNATIONAL BRAND ADVERTISING
TARGETING THOSE WHO VALUE THE UNIQUE
Our international advertising campaign elegantly positions the Sotheby's International Realty® name
in front of audiences known for buying high-quality real estate.
Found in publications such as Architectural Digest, Departures, Robb Report and Wine Spectator.
Our advertising is designed to maximize the visibility of your property by keeping the Sotheby's
International Realty® name and Web site, www.sothebysrealty.com, top of mind with prospective
purchasers of substantial properties.
ARCHITECTURAL DIGESTDEPARTURESROBB REPORT
WINE SPECTATORUNIQUE HOMES
DUPONT REGISTRY
COUNTRY LIFE (UK)FOUR SEASONS
GOURMETHOUSE BEAUTIFUL
O AT HOMETRAVEL + LEISURE GOLF
Each Office is Independently Owned and Operated.
STRENGTHENING A PREMIER NAME IN REAL ESTATE
YOUR SOTHEBY'S INTERNATIONAL REALTY®SALES ASSOCIATE IS PART OF A SELECT GROUP
This group of real estate professionals is well-respected for their expertise in high-quality real estate.
Sotheby's International Realty® professionals are often cited by the media as luxury real estate experts
who are knowledgeable of market conditions and trends. Our media outreach efforts, along with
community relations initatives, help keep the Sotheby's International Realty® name firmly placed in the
minds of luxury homebuyers.
Combined with the substantial media attention generated from Sotheby's auction house events, your
property is aligned with one of the world's most visible names in luxury living - positioning it to attract
prominent homebuyers from across the world.
ARCHITECTURAL DIGEST
CNN
WALL STREET JOURNAL
LUXURY LIVING
FORBES
38% of Buyers find their home via their real estate agent* Multiple Listing System (MLS) – Your property will be input into the Central Oregon MLS which will expose it to the 1,200+ agents that sell property in Central Oregon every day. The MLS links your property information to other public websites such as Central Oregon Association of REALTORS®, BendHomes.com®, and REALTOR.com®. We track agent interest by the unique “hits” your property information page gets on the MLS.
Cascade Sotheby’s International Realty Group Tour – Our team of over 70 top-level sale associates have an average of nearly ten years experience each. Our agents will tour your home, typically, after our weekly office meeting to get their opinions on condition, price, first impressions, etc… Agent Networking/Consolidated Group Tour – Once a week the agents that work the Bend market discuss/tour the newly listed homes on Tuesday between 8 AM and 10 AM. It is one of the best ways that we get your home exposed to the real estate community.
37% of Buyers find their home via the internet* Each month nearly 38 million consumers are on the Internet searching and researching real estate. Proper listing exposure is paramount to obtaining more buyer leads and delivering an aggressive e-marketing strategy. Nine out of ten buyers start their real estate search online* so the plan to sell your home must include proper Internet exposure.
Company Websites - SothebysRealty.com, Sothebyshomes.com, CascadeSothebysRealty.com and BendLuxuryHomes.com- if you have never checked out our company website before, please do! It is a very user-friendly site with many features available to the public. People from all over the nation and World will be able to access the information regarding your home and contact us about it. Agent Websites - Your listing will also be featured on our team websites debtebbsgroup.com, debtebbsbend.com, luxuryhomes.com, realtor.com, number1expert.com – in addition to our company websites. Realtor.com Showcase Listings™ - Enhanced listings on the #1 real estate site with the features buyers want most. Realtor.com features up to 25 jumbo photos, full motion videos, open house alerts, and most importantly - multiple leads forms so that buyers can contact us directly. Trulia™ - Enhanced listings on the #3 real estate site with the features buyers want most. ListHub - ListHub is the broadest, most widely adopted network for listing distribution, and works in concert with MLSs, franchises, and core real estate technologies to bring real estate brokerage firms a single dashboard for controlling their online marketing strategy.
11% of Buyers find their home via a yard sign* Yard Sign – First impressions are critical and signage represents the first point of contact for many of your customers.
6% of Buyers find their home via a friend, relative or neighbor*
Just Listed Postcards – Get to word out to the neighbors about your desire to sell. eMarketing Campaigns - Constant Contact – Regular Bi-monthly eBlast to our sphere of influence. Facebook – Become our friend on Facebook by “liking” our real estate page just search for Deb Tebbs Group.
Other Marketing Avenues
Property Brochure – a professional looking brochure with photos and text that describe your property for: Brochure Box, Home Display Binder, Cascade Sotheby’s International Realty Office Window Displays, and Agent/Buyer inquires. Visual Tour – a video tour will be posted to your MLS listing. Over 90% of active listings are listed on Realtor.com® and listings with virtual tours receive 38% more views than listings with out. Keep YOU Informed – We will email you anytime your home is viewed with feedback and we will send you a real estate activity (CMA) report once a month for your area or subdivision. Four Locations – Cascade Sotheby’s International Realty is one of the largest real estate offices in Central Oregon, with four convenient locations in Downtown Bend, the Old Mill District, Sunriver Village Mall, and Lake Oswego. Name Recognition – Our brand is known throughout the world for representing homes that embody the rich tapestry of varied lifestyles, distinct settings, and diverse locales.
Home Display Binder – It includes pertinent details about your home and community including a plat map, mls printout, property brochure, utility information plus city happenings & statistics with some local school facts and information. Showing Responses - We follow up on the agents who show your home.
COMPARATIVE MARKET ANALYSIS SUMMARY
CURRENTLY ON THE MARKET
Address City Beds Baths Year Sqft S$Sqft Lot Size List Price Sold Price Dom
65725 Mariposa Bend 4 5.50 2006 6836 9.8800 $1,799,000 5
55975 Hashknife Road Bend 5 6 1995 8225 2.2900 $1,950,000 5
56785 Nest Pine Dr Bend 4 4.50 20 5782 0.830 $2,500,000 119
66500 Gerking Market R Bend 3 4.50 2009 9682 33.8800 $2,850,000 290
56037 School House Roa Bend 3 4 2002 6839 4.1600 $2,950,000 506
Average of 5 Properties: $2,409,800 Min: $1,799,000 Max: $2,950,000 Median: $2,500,000
UNDER CONTRACT
Address City Beds Baths Year Sqft S$Sqft Lot Size List Price Sold Price Dom
63560 Johnson Road Bend 4 5.50 2006 9088 10.0 $2,500,000 689
Average of 1 Properties: $2,500,000 Min: $2,500,000 Max: $2,500,000 Median: $2,500,000
RECENTLY SOLD
Address City Beds Baths Year Sqft S$Sqft Lot Size List Price Sold Price Dom
16700 Old Military Dr Sisters 4 5.50 2007 7189 $243 80.0 $2,350,000 $1,750,000 70870900 Indian Ford Road Sisters 3 3.50 1989 4215 $439 38.570 $1,950,000 $1,850,000 372092 Nw Talapus Ct Bend 5 5.50 2008 6865 $291 0.8500 $2,200,000 $2,000,000 88
Each Office is Independently Owned and Operated.
COMPARATIVE MARKET ANALYSIS SUMMARY
RECENTLY SOLD
Address City Beds Baths Year Sqft S$Sqft Lot Size List Price Sold Price Dom
17100 South Century Dr Bend 4 5 19 4 $548,750 43.280 $2,195,000 $2,195,000 437
Average of 4 Properties: $1,948,750 Min: $1,750,000 Max: $2,195,000 Median: $1,925,000
Each Office is Independently Owned and Operated.
Each Office is Independently Owned and Operated.
MAP OF COMPARABLE PROPERTIES
REF # STATUS ADDRESS
1 Subject Property 56270 Twin Rivers Drive
2 Currently On The Market 65725 Mariposa
3 Currently On The Market 55975 Hashknife Road
4 Currently On The Market 56785 Nest Pine Dr
5 Currently On The Market 66500 Gerking Market Road
6 Currently On The Market 56037 School House Road
7 Under Contract 63560 Johnson Road
8 Recently Sold 16700 Old Military Dr
Each Office is Independently Owned and Operated.Each Office is Independently Owned and Operated.
List of mapped properties continued.
REF # STATUS ADDRESS
9 Recently Sold 70900 Indian Ford Road
10 Recently Sold 2092 Nw Talapus Ct11 Recently Sold 17100 South Century Dr
Each Office is Independently Owned and Operated.
COMPARATIVE MARKET ANALYSIS
65725 Mariposa 55975 HashknifeRoad
56785 Nest Pine Dr 66500 GerkingMarket R
56037 School HouseRoa
Status A A A A AList Price $1,799,000 $1,950,000 $2,500,000 $2,850,000 $2,950,000List$ SqFt $263 $237 $432 $294 $431Sold Price Sold$ SqFt
Contract Date Sold Date DOM 5 5 119 290 506City Bend Bend Bend Bend BendSubdivision Grandridge Vandevert Ranch Crosswater Cla Vandevert Ranch
Type Residential Residential Residential Residential ResidentialLot Size 9.8800 2.2900 0.830 33.8800 4.1600Year Built 2006 1995 20 2009 2002SqFt 6836 8225 5782 9682 6839Style Northwest Log Northwest Northwest Northwest
Levels 2 Story 2 Story 2 Story 3 Story 2 StoryBedrooms 4 5 4 3 3Bathrooms 5.50 6 4.50 4.50 4Heat/Cool Heat Pump Heat Pump Natural Gas Heat Pump ElectricHeat/Cool Propane Natural Gas Forced Air Electric Natural Gas
Heat/Cool Solar Forced Air Central Ac Propane Forced AirGarage Triple Double Triple 4 Plus TripleGarage Attached Triple Attached Attached AttachedGarage Attached View Cascade Mountain Cascade Mountain Golf Course Cascade Mountain Cascade Mountain
View Mountain Other Terrain Water WaterInt Feat Walk In Closet Walk In Closet Walk In Closet Walk In Closet Walk In ClosetInt Feat Pantry Pantry Pantry Pantry PantryInt Feat Central Vacuum Central Vacuum Ceiling Fan Central Vacuum Central VacuumInt Feat Ceiling Fan Ceiling Fan 2 Master Bedroom Ceiling Fan Ceiling Fan
Ext Feat Water Feature Patio/Deck Patio/Deck Water Feature Water FeatureExt Feat Patio/Deck Landscaped Landscaped Patio/Deck Patio/DeckExt Feat Landscaped Hot Tub/Spa Sprinkler System Landscaped LandscapedExt Feat Sprinkler System Sprinkler System Fenced Pool
Each Office is Independently Owned and Operated.Each Office is Independently Owned and Operated.
COMPARATIVE MARKET ANALYSIS
63560 JohnsonRoad
16700 Old MilitaryDr
70900 Indian FordRoad
2092 Nw Talapus Ct 17100 SouthCentury Dr
Status P S S S SList Price $2,500,000 $2,350,000 $1,950,000 $2,200,000 $2,195,000List$ SqFt $275 $327 $463 $320 $548,750Sold Price $1,750,000 $1,850,000 $2,000,000 $2,195,000Sold$ SqFt $243 $439 $291 $548,750
Contract Date 04/23/13 08/22/12 06/13/12 03/08/13 08/29/12Sold Date 09/13/12 07/11/12 05/10/13 09/06/12DOM 689 708 37 88 437City Bend Sisters Sisters Bend BendSubdivision M&B M&B Cla Skyliner Summit M&B
Type Residential Residential Residential Residential ResidentialLot Size 10.0 80.0 38.570 0.8500 43.280Year Built 2006 2007 1989 2008 19SqFt 9088 7189 4215 6865 4Style Northwest Northwest Contemporary Contemporary Northwest
Levels 2 Story 3 Story 1 Story 2 Story 2 StoryBedrooms 4 4 3 5 4Bathrooms 5.50 5.50 3.50 5.50 5Heat/Cool Heat Pump Heat Pump Electric Heat Pump Heat PumpHeat/Cool Electric Electric Wood Natural Gas Propane
Heat/Cool Propane Forced Air Forced Air Forced Air Forced AirGarage Triple 4 Plus Triple Triple TripleGarage 4 Plus Attached Detached Attached AttachedGarage Attached Covered Rv Parki See Remarks Covered Rv ParkiView Cascade Mountain Cascade Mountain Cascade Mountain Cascade Mountain Cascade Mountain
View Mountain Other Water Terrain Mountain Other Mountain OtherInt Feat Walk In Closet Walk In Closet Walk In Closet Walk In Closet Walk In ClosetInt Feat Pantry Pantry Pantry Pantry PantryInt Feat Central Vacuum Master Bdrm Mn L Ceiling Fan Central Vacuum Central VacuumInt Feat Ceiling Fan Range/Oven Master Bdrm Mn L Ceiling Fan Ceiling Fan
Ext Feat Water Feature Water Feature Patio/Deck Patio/Deck Water FeatureExt Feat Patio/Deck Patio/Deck Landscaped Landscaped Patio/DeckExt Feat Landscaped Landscaped Pool Hot Tub/Spa LandscapedExt Feat Fenced Sprinkler System Hot Tub/Spa Sprinkler System Hot Tub/Spa
Each Office is Independently Owned and Operated.
COMPARATIVE MARKET ANALYSIS
56270 Twin Rivers
Drive
16700 Old Military Dr 17100 South CenturyDr
70900 Indian FordRoad
Adjustments Adjustments Adjustments
Sold Price $1,750,000 $1,750,000 $2,195,000 $2,195,000 $1,850,000 $1,850,000Sold$ SqFt $243 $548,750 $439 List Price $2,350,000 $2,195,000 $1,950,000 List$ SqFt $327 $548,750 $463 Contract Date 08/22/12 08/29/12 06/13/12
Sold Date 09/13/12 09/06/12 07/11/12 DOM 708 437 37 City Sisters Bend Sisters Subdivision M&B M&B Cla Type Residential Residential Residential
Lot Size 80 43.28 38.57 Year Built 2007 19 1989 SqFt 7189 4 4215 Style Northwest Northwest Contemporary Levels 3 Story 2 Story 1 Story
Bedrooms 4 4 3 Bathrooms 5.5 5 3.5 Heat/Cool Heat Pump Heat Pump Electric Heat/Cool Electric Propane Wood Heat/Cool Forced Air Forced Air Forced Air
Garage 4 Plus Triple Triple Garage Attached Attached Detached Garage Covered Rv Parki Covered Rv Parki View Cascade Mountain Cascade Mountain Cascade Mountain View Water Mountain Other Terrain
Int Feat Walk In Closet Walk In Closet Walk In Closet Int Feat Pantry Pantry Pantry Int Feat Master Bdrm Mn L Central Vacuum Ceiling Fan Int Feat Range/Oven Ceiling Fan Master Bdrm Mn L Ext Feat Water Feature Water Feature Patio/Deck
Ext Feat Patio/Deck Patio/Deck Landscaped Ext Feat Landscaped Landscaped Pool Ext Feat Sprinkler System Hot Tub/Spa Hot Tub/Spa
$1,948,750 $1,750,000 $2,195,000 $1,850,000
Each Office is Independently Owned and Operated.Each Office is Independently Owned and Operated.
COMPARATIVE MARKET ANALYSIS
56270 Twin Rivers
Drive
2092 Nw Talapus Ct
Adjustments Adjustments Adjustments
Sold Price $2,000,000 $2,000,000 Sold$ SqFt $291 List Price $2,200,000 List$ SqFt $320 Contract Date 03/08/13
Sold Date 05/10/13 DOM 88 City Bend Subdivision Skyliner Summit Type Residential
Lot Size 0.85 Year Built 2008 SqFt 6865 Style Contemporary Levels 2 Story
Bedrooms 5 Bathrooms 5.5 Heat/Cool Heat Pump Heat/Cool Natural Gas Heat/Cool Forced Air
Garage Triple Garage Attached Garage See Remarks View Cascade Mountain View Mountain Other
Int Feat Walk In Closet Int Feat Pantry Int Feat Central Vacuum Int Feat Ceiling Fan Ext Feat Patio/Deck
Ext Feat Landscaped Ext Feat Hot Tub/Spa Ext Feat Sprinkler System
$1,948,750 $2,000,000
Each Office is Independently Owned and Operated.
COMPARATIVE MARKET ANALYSIS STATISTICS
GRAPHIC ANALYSIS OF CURRENTLY ON THE MARKET PROPERTIES
Summary Statistics of 5 Properties:
Average Price: $2,409,800High Price: $2,950,000Low Price: $1,799,000
Median Price: $2,500,000Average $ per SqFt: $331.40Average Year Built: 1606
Average Days On Market: 185
Each Office is Independently Owned and Operated.Each Office is Independently Owned and Operated.
COMPARATIVE MARKET ANALYSIS STATISTICS
GRAPHIC ANALYSIS OF RECENTLY SOLD PROPERTIES
Summary Statistics of 4 Properties:
Average Price: $1,948,750High Price: $2,195,000Low Price: $1,750,000
Median Price: $1,925,000Average $ per SqFt: $137,430.75Average Year Built: 1505
Average Sale Price % List Price: 89.65Average Days On Market: 317
Debbie Tebbs has been an Oregon resident for over 30 years and
a fulltime Oregon Realtor for nearly 20 years. She began her
career in Southern Oregon and came to Central Oregon two
decades ago to manage and co-own a high-end custom home
building company, Sun Ridge Building and Design, as we ll as to
pursue a real estate career.
After building a successful high-end business in res ort sales, Deb
pursued the Sothe y’s International Realty fran hise for Oregon in . As the sole owner of the Cas ade Sothe y’s International
Realty, Deb currently owns four offices which support over 65
brokers in the state of Oregon. Throughout both the housing
boom and the subsequent downturn of the last decade, Deb was
recognized consistently as one of the top brokers for gross
commission and sales volume in Central Oregon.
Best of all, Deb loves Oregon! She is delighted to show the area
and share her enthusiasm for this beautiful state.
Debbie Tebbs,
Broker/President
Experience
• Deb represents dozens of the area’s most valued real estate offerings (over $40 million in listings)
• Hired to represent the entire resort communities of Pronghorn & Tetherow
• Manages and trains Broker teams staffed at Pronghorn & Tetherow
• Over 20 years of extensive marketing and business management experience
• Certified Resort Specialist, CRES • Top agent for $1million sales transactions • Active member of both the Tetherow and
Pronghorn Country Clubs
Christina Wise, Broker
Executive Assistant
Deb Tebbs Group
Christina Wise, a native Oregonian, moved to Bend from
Washington State 14 years ago to raise her family. Her career
started as a Transaction Coordinator for a Mortgage company in
1993, she then obtained her Real Estate license in the state of WA
in 99 , and her Broker’s li ense in Oregon in 2002. She spent
seven years in marketing and sales for Title Companies and
returned to real estate in 2010 as a Broker working directly with
Debbie Tebbs.
Christina is married with two grown boys and a daughter in
middle school. Her hobbies include spending time wi th her family
and friends, playing cards, hiking, snowshoeing and competition
softball for Bend Parks and Recreation. She enjoys the challenges
and variety in her work and is proud to be affiliated with Deb
Tebbs Group and Cascade Sothe y’s I ter atio al Realty.
Stephanie Wilson Ruiz, Broker
Deb Tebbs Group
Stephanie Wilson Ruiz, originally from the San Francisco Bay
Area, relocated to Bend in 2003 with a boutique private
investment firm from Palo Alto, CA. Prior to obtaining her Oregon
Real Estate Broker's license in 2009, she had been in the finance
industry since 1998. She also participates in her neighborhood
HOA, school PTO/TEAM, and local sports programs. Stephanie is
married with three children. In her extra time, she enjoys being
with family and friends, working out, traveling, water skiing,
hiking, and biking. She enjoys working with people and the
challenge of finding the perfect home or investments for her
clients.
Jessica Venable, Marketing Manager
Deb Tebbs Group
Jessica Venable graduated from the Art Institute of Seattle with a Bachelor
of Fine Arts degree in Graphic Design. Before working in real estate, she
was a Compliance Specialist with Wells Fargo where she assisted clients in
resolving service issues, during one of the most difficult times in the
housing market. Jessica relocated to Central Oregon from Seattle, six years
ago, to be closer to her family.
She supports Debbie Tebbs with various aspects of marketing to ensure
stellar client communication & the maximum exposure of all listings. In
addition, she contributes to presentations, eBooks & newsletters. She
enjoys running, camping, fishing, family gatherings & spending quality time
with her boyfriend, dog & bunny.
Print Advertising Luxury Homes Magazine
Reside Locale Magazine
Farm & Ranch West for ranches
Real Estate section-Bend Bulletin
Sunriver Scene for Sunriver properties
Golf Magazine for golf properties
Cas ade Sothe y’s Magazi e-local distribution
Bend Bulletin weekly rotation
Website Advertising www.sothebysrealty.com
www.luxuryrealestate.com
www.debtebbsgroup.com
www.bendoregonhomesnow.com
www.cascadesothebysrealty.com
www.luxuryhomes.com
www.farmandranchSIR.com
www.realtor.com
www.debtebbsbend.com
Our Commitment
Just Listed Postcards
Virtual Tour – Up to six web sites
Create Ad for local publications
Advertise your home in media (online
and/or print)
Realtors® Broker’s ope house if e essary
Provide you with a copy of all advertising
Monthly and weekly emails on website
activity
Provide regular updates on comparable
homes in your area (sales & new listings)
Sign and Lockbox Placed
Realtors Multiple Listing Service
Lau h listi g a d photos to Sothe y’s
Websites and partners
Design and distribute flyers/brochure
I trodu e your ho e to our Sothe y’s
agents in sales meetings- Broker Tour
Host a caravan for agents to preview
your home
Inform you of responses and inquiries
relating to your home including
showing feedback from Brokers
If we do not have an offer within 30 days we will revisit
comparables & may ask for a price reduction.
Deb Tebbs Group
Who To Contact
Debbie Tebbs, Broker/Owner Cascade Sotheby’s International Realty
[email protected] c: 541.419.4553 d: 541.323.4823
Christina Wise, Broker/ Executive Assistant [email protected]
d: 541.323.4823 c: 541. 788.4253
Stephanie Wilson Ruiz, Buyer’s Broker Specialist
[email protected] c: 541.948.5196
Jessica Venable, Marketing Manager [email protected]
d: 541.598.3770
Main Office Phone: 541.383.7600 Main Office Fax: 541.383.3940
www.debtebbsgroup.com
Each Office is Independently Owned and Operated.
IN CONCLUSION
While real estate by nature is local, the market for your home is in reality national, and increasingly, global. Sotheby's
International Realty is part of this global network, which includes offices in the world's most sought-after locations.
Selecting me and Sotheby's International Realty to represent your property will connect you to a group of real
estate professionals widely respected for the quality of their listings and the level of professionalism and expertise
they offer. Our associates have a deep understanding of local real estate markets and strong ties to the
communities we serve. We share a strong commitment to delivering exceptional service and have a long history of
exceeding the expectations of the world's most discerning buyers and sellers.
I look forward to offering you several unique advantages including:
� Preeminent local expertise and contacts.
� Access to proprietary marketing materials.
� Strong relationships, marketing and brand recognition
in other key markets.
� A referral connection with some of the world's most successful agents.
� A proven ability to sell properties in all price ranges.
� A comprehensive internet marketing strategy that includes featuring your property on sothebyshomes.com,
sothebysrealty.com and sothebys.com, and distribution partners such as WSJ.com, NYT.com, Yahoo.com,
Openhouse.com, Trulia.com and Frontdoor.com.
� Cross-marketing opportunities with strategic partners like Sotheby's auction house.
� The level of service that clients have come to expect from the name Sotheby's.
LISTING DISTRIBUTIONWORLDWIDE pROpERTy maRkETING EXpOSURE
Cover property located in: Carbondale, Colorado, United States
Sotheby's International Realty and the Sotheby's International Realty logo are registered (or unregistered) service marks used with permission. Each Office is IndependentlyOwned and Operated. The information set forth on this report is based upon information which we consider reliable, but because it has been supplied by third parties, we cannotrepresent that it is accurate or complete, and it should not be relied upon as such. The offerings are subject to errors, omissions, changes, and are subject to timing of deliveryand updates of reporting metrics and related data.
Online Marketing Summary
August 08, 2012 - January 23, 201318 West Reds Road Aspen, CO 81611, USMLS # 126606 $19,500,000Property Id: 4421270
Craig MorrisAspen Snowmass Sotheby's InternationalRealty415 E Hyman AveAspen, CO 81611, USAgent Phone: 970-379-9795Office Phone: [email protected]://www.aspensnowmasssir.com
Website Traffic Comparison
Website Property Views Inquiries
sothebysrealty.com 4,389 7
JamesList 810 0
NY Times 177 0
Wall Street Journal 143 0
PropGOLuxury 9 0
Chase 0 0
Zillow Network 1,839 0
Trulia 1,281 0
HomeFinder.com 0 0
Homes.com 339 0
AOL Real Estate 20 Not Applicable
Other Sites 23 0
TOTAL 9,030 7
Your Listing is Also Displayed On*
CountryLife
Daily Telegraph
Real-Buzz
Smarter Agent
Te Atrium
USAA
FrontDoor
Number of Views - Last 4 Weeks
Inquiries
Your property has received 7 inquiries.
Top Cities
City Property Views
New York, NY 87
Denver, CO 73
Dallas, TX 70
Los Angeles, CA 56
Chicago, IL 53
Madrid, Spain 48
Houston, TX 44
Aspen, CO 40
New Orleans, LA 38
Athens, Greece 35
Terms Used
Property Views - Occurs when a consumer views the fullproperty detail page on the website for the specific listing.
Inquiries - The number of times a consumer completes andsubmits a contact form that is sent via email to the listingbroker or agent.
Top Cities - The cities from which the greatest number ofconsumers live that are viewing your listing.
*Although your property listing is being displayed on these websites,
we are currently unable to track the property views and inquiries for
these websites.
Sotheby's International Realty and the Sotheby's International Realty logo are registered (or unregistered) service marks used with permission. Each Office is IndependentlyOwned and Operated. The information set forth on this report is based upon information which we consider reliable, but because it has been supplied by third parties, we cannotrepresent that it is accurate or complete, and it should not be relied upon as such. The offerings are subject to errors, omissions, changes, and are subject to timing of deliveryand updates of reporting metrics and related data.
Online Marketing Summary
March 14, 2012 - January 23, 2013Viale Morin Forte Dei Marmi, LU 55042, ITMLS # GP246 $51,937,675Property Id: 4000029001
Gianluca PuracchioRome Sotheby's International RealtyPalazzo Colonna Piazza S.S. Apostoli, 61Roma, Rome 00187, ITOffice Phone: [email protected]://www.romesir.com
Website Traffic Comparison
Website Property Views Inquiries
sothebysrealty.com 10,580 25
JamesList 1,408 0
Wall Street Journal 165 0
PropGOLuxury 33 2
Chase 0 0
NY Times 0 0
Zillow Network 0 0
Trulia 0 0
HomeFinder.com 0 0
Homes.com 8 0
AOL Real Estate 0 Not Applicable
Other Sites 2 0
TOTAL 12,196 27
Your Listing is Also Displayed On*
CountryLife
Daily Telegraph
Real-Buzz
Smarter Agent
Te Atrium
USAA
FrontDoor
Number of Views - Last 4 Weeks
Inquiries
Your property has received 27 inquiries.
Top Cities
City Property Views
Milan, Italy 426
Rome, Italy 308
Florence, Italy 219
London, United Kingdom 212
New York, NY 158
Pisa, Italy 105
Paris, France 100
Moscow, Russian Federation 73
Genoa, Italy 70
Montreal, Canada 65
Terms Used
Property Views - Occurs when a consumer views the fullproperty detail page on the website for the specific listing.
Inquiries - The number of times a consumer completes andsubmits a contact form that is sent via email to the listingbroker or agent.
Top Cities - The cities from which the greatest number ofconsumers live that are viewing your listing.
*Although your property listing is being displayed on these websites,
we are currently unable to track the property views and inquiries for
these websites.
To increase the potential for your home to
be found by the most qualiied real estate consumers, the Sotheby’s International
Realty® brand has partnered with and
distributes properties to the most signiicant media companies and real estate-focused
websites in the world.
To measure results, the Sotheby’s
International Realty brand provides a
property view report including view and
inquiry statistics for each partner site
a property is distributed to. Sotheby’s
International Realty properties are viewed an
astounding 60,000,000 times across all of
our partner sites annually.
YAHOO! REAL ESTATE Zillow now powers yahoo! Real Estate—one of the nation’s top real estate classiied websites for consumer trafic, driving millions of visits.
HOME FINDER With 3,000,000+ property listings, homeinder.com is able to deliver a full snapshot of the local market to home buyers and sellers, while delivering online advertising solutions to agents and brokers with powerful results.
FRONTDOOR.COM | OPENHOUSE.COM powered by HGTV, FrontDoor.com and OpenHouse.com provide access to the millions of consumers who search real estate property listings, home-related how-to articles and video on FrontDoor and its sister web sites, which include HGTV, DIy Network, Travel Channel, and the Fine Living Network, among others.
HOMES.COM Search over 3 million homes for sale or rent on Homes.com including new homes, apartments for rent, homes for rent, condos, townhouses and more. as well, Homes.com provides a wealth of real estate information to help you learn more about inding the perfect home.
ZILLOW.COM Zillow and yahoo! Real Estate have joined forces to create one of the largest real estate networks on the web and mobile, The Zillow network! The combined network draws millions of visitors.
TRULIA.COM Trulia is a residential real estate search engine that helps consumers search for homes for sale, trends, neighborhood insights and other real estate information directly from hundreds of thousands of real estate broker websites.
property distribution partners UNITED STATES
4
THE DAILY TELEGRAPH Founded in 1855, The Daily Telegraph has transformed from London’s first penny paper to a fully integrated, leading, multi-platform media group and is now recognized as the Uk’s fastest-growing newspaper website with the country’s most exciting advertising opportunities. attracting more than 4.6 million viewers monthly to the site in general, and more than 130,000 property seekers, the site boasts an affluent, loyal, influential and elusive audience.
PROPGOLUXURY propGOLuxury.com was created to fulfill the high demand of our affluent Chinese consumer base requesting exclusive properties from around the world. China represents the world’s largest and fastest growing population with more new millionaires being created than at any time in history. propGOLuxury.com is the largest and fastest growing property portal in the China and asia pacific region.
JAMESLIST Jameslist is the world’s first marketplace to span across product categories and offer high-end items from dealers across the world. Their cutting-edge technology lets consumers find and compare listings from submariners to luxury real estate. The site reaches more than 500,000 potential buyers from 113 countries each month.
REAL-bUZZ.COM Real-buzz.com® is the world’s largest real estate database of homes for sale from the mLS in each buyer’s preferred language. Find homes for sale and other real estate listings, realtors and other real estate professionals, mortgage rates and information on buying a home, real estate blogs, real estate discussions, advice and more.
COUNTRY LIFE Country Life is the quintessential British magazine with a focus on advertising premium town and country property in the Uk and overseas. Country Life is the market leading digital and print magazine for advertising premium property and carries more property pages than any other Uk publication. With its ability to reach high-end buyers, advertising in Country Life ensures your premium town, country and international properties are presented to the right audience.
TE ATRIUM Te atrium is an international portal dedicated to luxury properties with the most advanced range of services worldwide. They offer a large showcase of exclusive properties and professionals who stand for quality and competence.
6
eGALLERY The Sotheby’s International Realty eGallery is a real time, dynamic property slide show designed to provide worldwide reach to a property. It is displayed on flat screens in most of the Sotheby’s International Realty and Sotheby’s auction house locations around the world.
and to provide even more exposure for the listings our network represents, property brochures have the opportunity to be distributed in our exclusive Global property Distribution program where copies are sent to hundreds of real estate and auction House locations around the world. minimum list price of $1.5m USD and above is required to participate.
7
January February March April May June July August September October November DecemberBRAND ADVERTISINGWall Street Journal Digital NetworkBBC.com “Living In” & “Voices”Telegraph.co.uk “World’s Most Extraordinary Places to Live”NYTimes.com/IHT.comYouTube.com/sothebysrealtyArchitecturalDigest.com / Estates for SaleReal Estate Launch Sponsorship HongKongTatler.comTatler (Print Magazines)
PROPERTY ADVERTISINGBloomberg MarketsThe Wall Street JournalSotheby’s At AuctionCountry LifeNew York Times Home SectionRobb Report Exceptional PropertiesRobb Report CollectionInternational Herald TribuneInternational Herald Tribune Event WrapsLuxury Property MagazineFinancial TimesRESIDE® Magazinee-RESIDE®Globe & MailMountain LivingLand Report
SEARCH ENGINE MARKETINGYahoo!GoogleBing.comYouTubeYandex
ONLINE BANNER ADVERTISINGsothebys.comNYTimes.comInternational Herald Tribune (GlobalNYTimes.com)WallStreetJournal.comAsia.WSJ.comEurope.WSJ.comCN.WSJ.comJP.WSJ.comFinancialTimes.comFTchinese.comscmp.com (South China Morning Post)Telegraph.co.ukBBC.com (British Broadcasting Corp.)PropGoLuxury.comPropGo.comCountryLife.co.ukArchitecturalDigest.comJamesList.comHongKongTatler.comGoogle’s Display Network
Sotheby’s International Realty®
2013 MARKETING PLAN
Continued…® MMXIII Sotheby’s International Realty Afiliates LLC. All Rights Reserved. Sotheby’s International Realty Afiliates LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Ofice is Independently Owned and Operated. Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks licensed to Sotheby’s International Realty Afiliate LLC.
• WALL STREET JOURNAL • NY TIMES IPAd • BBC.COM • ThEdAILYTELEGRAPh.COM • FRONTGATE.COM/SOThEBYSREALTY • NYTIMES.COM • TMAGAzINE • KEY MAGAzINE • SOThEBY’S AT AUCTION • COUNTRY LIFE • NEW YORK TIMES hOME SECTION • ROBB REPORT ExCEPTIONAL PROPERTIES • ROBB REPORT COLLECTION • INTERNATIONAL hERALd TRIBUNE • ThE GLOBE ANd MAIL • LUxURY PROPERTIES MAGAzINE • FINANCIAL TIMES • RESIdE® MAGAzINE • ERESIdE • RESIdE LOCALE • YAhOO! • GOOGLE • BING.COM • zILLOW • TRULIA • hOMEFINdER • JAMESLIST.COM • hOMES.COM • EGALLERY • WAShINGTONPOST.COM • CYBERhOMES.COM • ARChITECTURAL dIGEST • GLOBE & MAIL • MOUNTAIN LIvING • LANd REPORT • YOUTUBE
January February March April May June July August September October November DecemberONLINE PROPERTY DISTRIBUTIONThe Wall Street Journal Digital NetworkCN.WSJ.comNYTimes.comInternational Herald TribuneZillow.comTrulia.comYahoo! Real EstateFrontDoor.com / OpenHouse.comRealestate.AOL.comHomeinder.comPropGoLuxury.comlp-luxuryproperties.comJamesList.comHomes.comTelegraph.co.ukCountryLife.co.uklpdibiao.com (Luxury Properties Chinese)Real-Buzz.comTe Atrium
MOBILE ADVERTISINGBBC Smartphone TargetingBBC iPad Safari BrowserArchitectural Digest iPad Safari BrowserNew York Times iPhone AppNYTimes.com iPad Safari BrowserWall Street Journal China iPad App
SOCIAL MEDIAFacebookTwitterGoogle+Pinterestyoutube.com/sothebysrealty
SIR MobileeGalleryINTERNATIONAL SIGNIFICANT SALESBRAND PUBLIC RELATIONS EFFORTS
Delivering Over 700 milliOn impressiOns wOrlDwiDeDelivering Over 700 milliOn impressiOns wOrlDwiDe
Sotheby’s International Realty®
2013 MARKETING PLAN
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300
Cascade Sotheby's
International Realty
Competitor 1 Competitor 2 Competitor 3
2012 Central Oregon Real Estate Companies
Closed Volume in Millions All Property Types
Per MLSCO records, sales of all properties, 1/01/2012-1/31/2012
CSIR out sells nearest competitor
in 2012 by $33 Million
0
50
100
150
200
Cascade Sotheby's
International Realty
Competitor 1 Competitor 2 Competitor 3
Past 12 Months Closed Volume in Millions for Properties
Valued Over $300,000
Per MLSCO records, sales of all residential properties, all areas, 03/01/12 – 02/28/13
0
50
100
150
Cascade Sotheby's
International Realty
Competitor 1 Competitor 2 Competitor 3
Past 12 Month Closed Volume in Millions for Properties
Valued Over $500,000
Per MLSCO records, sales of all residential properties, all areas, 03/01/12 – 02/28/13
CSIR outsells nearest competitor
2 to 1 for properties valued over $500,000
0
10
20
30
40
50
60
70
Cascade Sotheby's
International Realty
Competitor 1 Competitor 2 Competitor 3
Past 12 Month Closed Volume in Millions for Properties
Valued Over $700,000
Per MLSCO records, sales of all residential properties, all areas, 03/01/12 – 02/28/13
CSIR outsells nearest competitor almost
3 to 1 with 30% of the overall market
share for homes valued over $700,000
0
5
10
15
20
25
30
35
40
Cascade Sotheby's
International Realty
Competitor 1 Competitor 2 Competitor 3
Past 12 Month Closed Volume in Millions for Properties
Valued Over $900,000
Per MLSCO records, sales of all residential properties, all areas, 03/01/12 – 02/28/13
CSIR outsells nearest competitor
5 to 1 for properties valued over $900,000
0
5
10
15
20
25
30
35
Cascade Sotheby's
International Realty
Competitor 1 Competitor 2 Competitor 3
Past 12 Months Closed Volume in Millions for Properties
Valued over $1,000,000
Per MLSCO records, sales of all residential properties, all areas, 03/01/12 – 02/28/13
Almost 40% of all homes sold
in Central Oregon over $1,000,000 are sold
by a Cascade Sotheby’s International
Realty Associate
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Per MLSCO records residential property only 1 acre or less as of 4/04/2013