jan braeckman- day 2, session 1
TRANSCRIPT
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Repositioning public libraries in a new digital landscapeThe unique selling proposition of the
public library
[email protected], Director
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Hier staat de titel
Introduction
• Bibnet: digital proposition of public library
• Internet and digitisation encompasses all library aspects
• Overall vision on the public library– Identifying core products of Public Library– Formulating Unique Selling Proposition based
on core products
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Amsterdam public library (NL)
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Amsterdam public library (NL)
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COLLECTION
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CONTENT CONNECTION
DEMAND
SUPPLY
COLLECTION
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PLACE
CONTENT CONNECTION
DEMAND
SUPPLY
COLLECTION
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Gingelom public library (BE)
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Almere public library (NL)
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Kortrijk public library (BE)
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Ostend public library (BE)
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Gingelom public library (BE)
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PLACE
CONTENT CONNECTION
DEMAND
SUPPLY
EDUCATION & STIMULATION
COLLECTION
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Halle public library: blog (BE)
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Halle public library: staff (BE)
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Halle public library: Facebook page (BE)
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http://zoeken.bibliotheek.be/authors (BE)
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A webpage for every author, artist, band, ... (BE)
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Integrating the library in electronic learning platforms
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PLACE
CONTENT CONNECTION
DEMAND
SUPPLY
COLLECTION
PRESENTATION & INTERACTION
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Genk public library (BE)
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Bornem public library (BE)
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Oosterzele public library (BE)
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Maaseik public library (BE)
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PLACE
CONTENT CONNECTION
DEMAND
SUPPLY
CREATING DEMAND
COLLECTION
PRESENTATION & INTERACTION
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PLACE
CONTENT CONNECTION
DEMAND
SUPPLY
CREATING DEMAND
COLLECTION
PRESENTATION & INTERACTION
rich &divers
Gateway to knowledge and culture
networked
easy to use
Equal access
stimulating
fitting in/apt
communicative
needs
skills
emancipation
Social agenda
Community building
icon/landmark
to dwell
reflection
Pro-active public service
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1. The rich and diversified (physical and digital) collection, local and networked
2. The accessibility, ease of use, contextualisation and presentation of collections
3. The way the library addresses people in their own (physical and digital) environment
4. The way the library stimulates and helps specific people and groups in society
5. Being a public space, close by and open for all
Unique selling proposition