COACHING. NOT JUST FOR SPORTS.

Marketing Predictionswith Coach Thom

COACHING. NOT JUST FOR SPORTS.

7 Predictions about the Future of Marketing

1. You better serve them what they want when they want2. Fast paced demanding consumers will allow great

customer service to win more3. Sales will be made or lost at first interaction4. Websites will more about Conversion and less about

Generating Leads5. Social Media will be less surface more deep6. The hot new Marketing vehicle for 2013 is yet to be

seen7. More transactions on Mobile devices less on standard

PC’s

COACHING. NOT JUST FOR SPORTS.

7 Predictions about the Future of Marketing

1. You better serve them What They Want When They Want

Mobile Sites

Buying Local

3rd Party Marketing Integration-Keyring

Personal Analytics

Death of Newsletters

Death of “like us”

Mobile Coupons/Coupons

COACHING. NOT JUST FOR SPORTS.

7 Predictions about the Future of Marketing

2. Fast paced demanding consumers will allow great customer service to win more

On Line Pricing

No need for Face to Face

Social Loneliness

Story telling

Less dialogue more help- Talk to me, educate me

WIIFM

COACHING. NOT JUST FOR SPORTS.

7 Predictions about the Future of Marketing

3. Sales will be made or lost at first interaction• I want what I want when I want it• I have 25 choices• Chances of a second date are drastically down• Address and openly discuss pricing right away• Honesty based on common sense-no trust• On the web its Visual E Commerce

COACHING. NOT JUST FOR SPORTS.

7 Predictions about the Future of Marketing

4. Websites will more about Conversion and less about Generating Leads

• Analytics' like Lucidel, Rankpanel• Repeat Visitors, Visitor Loyalty• Easier to convert who you get, than to get more• First things First- fill the holes in your funnel• Story telling, herd theory…but make it a good story• Personalized analytics- Your pizza is being made

COACHING. NOT JUST FOR SPORTS.

7 Predictions about the Future of Marketing

5. Social Media will be less surface more deep

The Romance is over. Give me practical now

Stop Asking People to Like you. Its pathetic

Banter, discuss, and converse

Corporate Humanism- tell me a good story

Engage

EXTREMELY simple

Expect a reward for their activity

COACHING. NOT JUST FOR SPORTS.

7 Predictions about the Future of Marketing

6. The hot new Marketing vehicle for 2013 is yet to be seen

• Remember AOL Chat• Facebook down 12%• Message Boards and Forums dying• Google + choking• Pinterest came from nowhere

COACHING. NOT JUST FOR SPORTS.

7 Predictions about the Future of Marketing

7 More transactions on Mobile devices less on standard PC’s

• The #s who accessed PCS not using desktop doubled.• Fastest growing segment of devices• My all client average is an astounding 21% from 9%

just 12 months ago• Pervasive Shopping anywhere anytime• Befriend the Mobile Apps just pick the one that will

survive

COACHING. NOT JUST FOR SPORTS.

So what do we do with these Predictions:Recommendations

• Consistent > Size every time• FOCUS on a few > work on too many• Quality > Quantity every time• Develop a personal FB account, and converse- back

and forth with your customers• Get customers to tag you, discuss you, mention you,

post you• Encourage them to review you on Angie’s List• Master FACEBOOK, then consider what else

COACHING. NOT JUST FOR SPORTS.

So what do we do with these Predictions:Recommendations

• Discover and hone your stories• Pay attention the mobile apps you/customers are using

and look to see IF any fit• FOCUS on a few > work• Don’t blow your first Dates• Blaming the economy, the government, anything does

you no good. At all. Ever.