james mcknight - the bookseller...james mcknight chief creative officer @jamesmcknight j.k....
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JAMES MCKNIGHTCHIEF CREATIVE OFFICER
@JAMESMCKNIGHT
J.K. ROWLING’S
WIZARDING WORLD
TM&©2017 WarnerBros.EntertainmentInc.HarryPotterPublishingRights©JKR.
20 YEARS AGO TODAY A WORLD THAT I HAD LIVED IN ALONE WAS SUDDENLY OPEN TO OTHERS. IT'S BEEN WONDERFUL. THANK YOU.
#HARRYPOTTER20
TM&©2017 WarnerBros.EntertainmentInc.HarryPotterPublishingRights©JKR.
TM&©2017 WarnerBros.EntertainmentInc.HarryPotterPublishingRights©JKR.
TM&©2017 WarnerBros.EntertainmentInc.HarryPotterPublishingRights©JKR.
#HARRYPOTTER20
TM&©2017 WarnerBros.EntertainmentInc.HarryPotterPublishingRights©JKR.
TM&©2017WarnerBros.EntertainmentInc.HarryPotterPublishingRights©JKR.
TM&©2017WarnerBros.EntertainmentInc.HarryPotterPublishingRights©JKR.
TM&©2017WarnerBros.EntertainmentInc.HarryPotterPublishingRights©JKR.
TM&©2017WarnerBros.EntertainmentInc.HarryPotterPublishingRights©JKR.
TM&©2017WarnerBros.EntertainmentInc.HarryPotterPublishingRights©JKR.
TM&©2017 WarnerBros.EntertainmentInc.HarryPotterPublishingRights©JKR.
TM&©2017WarnerBros.EntertainmentInc.HarryPotterPublishingRights©JKR.
TM&©2017 WarnerBros.EntertainmentInc.HarryPotterPublishingRights©JKR.
TM&©2017 WarnerBros.EntertainmentInc.HarryPotterPublishingRights©JKR.
VISION
KEEPING IT SIMPLE
THREE IS THE MAGIC NUMBER
VALUESINSIGHT
VISION
BRAND VALUES/PRINCIPLESRESEARCH
STRATEGIES
THREE CORE OBJECTIVES
THREE CORE BRAND PRINCIPLES
WE ARE ONLY AS STRONG AS WE ARE UNITED,AS WEAK AS WE ARE DIVIDED.ALBUS DUMBLEDORE - HARRY POTTER AND THE GOBLET OF FIRE
TM&©2017 WarnerBros.EntertainmentInc.HarryPotterPublishingRights©JKR.
PARTNERS
PARTNERSHIP
COLLABORATION
TENT-POLE MOMENTS
#BACKTOHOGWARTS
#FOLLOWTHESPIDERS
TM & © 2017 Warner Bros. Entertainment Inc. Harry Potter Publishing Rights © JKR.
JAMES MCKNIGHTCHIEF CREATIVE OFFICER
@JAMESMCKNIGHT
J.K. ROWLING’S
WIZARDING WORLD
TM & © 2017 Warner Bros. Entertainment Inc. Harry Potter Publishing Rights © JKR.