james cook university brand manual - advertising direction

Advertising design direction

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JCU brand manual | 2014 55

Advertising - press advertising featuring students

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The new Bachelor of Lorem ipsumApply nowEmail: [email protected]

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Dr Agni Klintuni BoedhihartonoLorem ipsum doloret

Graduated 2012 Lorem ipsum doloret sinc ad hunc num


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Dr Agni Klintuni BoedhihartonoLorem ipsum doloret

Graduated 2012 Lorem ipsum doloret sinc ad hunc num

PRess-AdveRtising foR vARious PuBLiCAtions

Press advertising featuring students uses full bleed hero shots of students engaged in study or activities. Subjects are not to look to camera.

All relevant ad information is placed within in the arc and the headline is a quote by the subject set in italics. The remainder of information is in non-italic text.

Crossed key lines are used in all press ads to separate info arc from image.

iMAge ARChiteCtuRe

Portrait images/student profile images for advertising and press ads are composed with ½ the image on the horizontal axis, free of important detail. On the vertical axis, 2/3 of the image requires a background that can be overlaid by the info arc. Subject should be placed with sufficient space in the top right hand corner free for logo placement.

Logo

Name & Title

Campus stack

Info arc and crossed hairlinesCall to action and relevant contact details

Compulsory CRICOS Code


Advertising - Press advertising featuring students

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Lorem ipsum ad hunc doloret sinc numquam

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Logo

Arc alignment

1/2 width1/2 width

Campus stackInfo arc and crossed hairlinesCompulsory CRICOS Code


Press advertising featuring students uses full bleed hero shots of students engaged in study or activities. Subjects are not to look to camera.

All relevant ad information is placed within the arc and the headline is a quote by the subject set in italics. The remainder of information is in non-italic text.


iMAge ARChiteCtuRe

Portrait images/ student profile images for advertising and press ads are composed with ½ the image on the horizontal axis, free of important detail. On the vertical axis, 2/3 of the image requires a background that can be overlaid by the info arc. Subject should be placed with sufficient space in the top right hand corner free for logo placement.

Call to action and relevant contact details


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Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. CRICOS Provider Code: 00117J

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The new Bachelor of Lorem ipsum

Apply nowEmail: [email protected]

Advertising - press advertising featuring nature spiral imagery


The press advertising featuring nature imagery uses full bleed hero shots based on the Fibonacci spiral. Each ad follows on colour scheme, e.g. green image with 80% transparent green gradient arc above. All relevant info is placed within the arc. Headline is set in Bliss Light (non-italics).


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Advertising - press advertisements - alternative layout 1

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Apply now

1800 246 446jcu.edu.au

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Advertising - press advertising templates

PRess-AdveRtising teMPLAtes foR vARious PuBLiCAtions

An Indesign CS6 template file will be issued to all marketing coordinators featuring a selection of common press advertisement sizes.

Each template comes with a clear definition of character count for body copy, minimum body copy font size and usage/positioning of the curve for each format.


Advertising - advertising campaigns

sPeCiAL tARget CAMPAigns

Special targeted campaigns might use different style of imagery with the purpose of creating a visual language to interact more directly with the target audience.

Nature Photography Masterclasses with JÜrgen Freund22–29 September or 2–9 November

Join internationally acclaimed nature photographer Jürgen Freund for an unforgettable eight-day experience in spectacular tropical north Queensland.

Over his 30 year career, Jürgen has won some of the most prestigious awards in the world of nature photography including BBC Wildlife Magazine Wildlife Photographer of the Year. Under his personal guidance you will visit unique locations and learn professional photography secrets that will change the way you look through a lens forever.

This exclusive Masterclass package includes lodge accommodation, meals with a personal chef, guided tours, transfers, entry fees, plus field tuition from a James Cook University natural history scientist.

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1800 246 446

Register now.www.jcu.edu.au/naturemasterclass

Nature Photography Masterclasses with JÜrgen Freund22–29 September or 2–9 November

Join internationally acclaimed nature photographer Jürgen Freund for an unforgettable eight-day experience in spectacular tropical north Queensland.

Over his 30 year career, Jürgen has won some of the most prestigious awards in the world of nature photography including BBC Wildlife Magazine Wildlife Photographer of the Year. Under his personal guidance you will visit unique locations and learn professional photography secrets that will change the way you look through a lens forever.

This exclusive Masterclass package includes lodge accommodation, meals with a personal chef, guided tours, transfers, entry fees, plus field tuition from a James Cook University natural history scientist.

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1800 246 446

Register now.www.jcu.edu.au/naturemasterclass

DL flyer

Online banner advertising

Pressadvertising

HR advertising design direction

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HR advertising - local catchment

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For more information go to: jcu.edu.au/jobs

Careers at James Cook University

JCU is committed to equal opportunity, diversity and sustainability.

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Careers at James Cook University

For more information go to: jcu.edu.au/jobs JCU is committed to equal opportunity, diversity and sustainability.


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HR advertising - interstate catchment

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For more information go to: jcu.edu.au/jobs


Careers in the Tropics

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JCU is committed to equal opportunity, diversity and sustainability.

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Careers in the Tropics

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For more information go to: jcu.edu.au/jobs JCU is committed to equal opportunity, diversity and sustainability.

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M4x3

james cook university brand manual - advertising direction

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