james cook sponsorship package

James Cook Canadian Triathlete

Sponsorship Package

2012

@JamesCookTri

James Cook: A Small Town, Canadian Athlete with Big World Dreams 2

Table Of Contents

Introduction ………………………………………………………………………..3 Triathlon Goals and Objectives……………………………………...3 Sponsor Support………………………………………………………………..4 Projected Operational Budget………………………………………4-5 Sponsorship Levels……………………………………………………………6-7 2012 Race Calendar…………………………………………………………….8 Race Results………………………………………………………………………..9


Introduction High performance sport is a relatively recent addition to my life. Growing up, I maintained

an active lifestyle through involvement with recreational soccer, water polo, diving, and rugby. It

was not until 2004, upon witnessing my first Ironman triathlon, that I became interested in the

sport that would revolutionize my attitude toward physical activity, competition, and life.

Growing up in the Okanagan Valley and watching thousands compete in Ironman Canada

sparked a fire under my belt that prompted me to join my high school swim and cross‐country

teams in hopes of one day attempting an Ironman myself. This day came in August of 2008,

when I completed the annual race in 11:21:36, and placing 4th in the 18‐24 age group.

I can confidently say that Ironman and triathlon have changed my life for the better.

Completing Ironman Canada unveiled a passion for healthy living and sport of which I was

previously unaware. Upon returning to the University of Victoria for my second year of studies, I

switched my undergraduate degree from Biology to Kinesiology in accordance with my

newfound passion. I joined Team X Triathlon, where I competed as an age‐group athlete under

the guidance of Steve Chater, putting up multiple podium performances and qualifying for the

Age‐Group World Championships in 2010, 2011, and 2012.

During the 2012 season, I have earned the qualifications to garner a Triathlon British

Columbia Elite card as well as the privilege of competing in International Triathlon Union (ITU)

events for the 2012 season.

Triathlon Goals and Objectives:

My 2012 season will mark a breakthrough in triathlon as I will have the opportunity to

represent Canada in both ITU Continental Cup competitions as well as the 2012 ITU Age Group

World Championships in Auckland, New Zealand. I plan to tackle the new challenge of ITU draft‐

legal racing head‐on and continue to develop my skills in training and racing at a high‐

performance level. Looking forward to the 2013 season and beyond, I will be continuing to train

and race with the goal of achieving world cup standards and qualifying to represent Canada at

major events as well as multi‐sport games.


Sponsor Support By receiving sponsorship support I will commit to representing and promoting your company,

products, and values with the same integrity that I hold for myself throughout all of my life’s endeavors. I

will commit to carrying your name with honour, humility, and respect. Your name will thus be associated

with an athlete that is not only dedicated to performance, but one that holds themselves to the highest of

standards while training, racing, studying, and being involved in the community. As a sponsored athlete I

will proudly promote and enhance your company name at a local, national, and international level in

2012 and beyond.

Clearly sponsoring an athlete is a major investment, and I appreciate all the time you have given to

consider this opportunity. In the document below I have outlined my needs by providing my operational

budget identifying that my need for sponsor support is great. I am looking for someone who is willing to

join me on my journey through high‐performance sport in any way possible. The support that I receive

from sponsors will go directly to helping me achieve my life’s goals and ambitions. Any contribution in

support of these endeavors is greatly appreciated.

Projected Operational Budget: 2012 Competitive

Season

The lifestyle of an amateur athlete is not as luxurious as some might expect. On top

of the expenses associated with equipment, coaching, race entry, and travel, a vigorous

training schedule severely limits the ability to work and obtain a regular source of income.

Rising costs of fuel for vehicles, as well as myself, are also factors that influence my budget

for 2012. Below, you can see a breakdown of my budget for the 2012 competitive season.

As you can see, with my proposed schedule I am predicting a deficit of nearly $10,000.

Inability to fill this deficit will hinder my ability to train and travel, especially to

competitions in which I am representing Canada, such as the World Championships.


Revenue ($) Employment: Monthly Total January‐May $800 $4,000 June‐October $2,000 $8,000 Total Revenue: $12,000 Operational Expenses ($) Living Expenses: Monthly Total Rent $480 $4,800 Utilities $32 $320 Nutrition $400 $4,000 Transportation $260 $2,600 Subtotal $1,172 $11,720 Athletic Expenses: Team Canada Admin $400 Triathlon BC Membership $35 International Competition Card $55 Coaching Fees $2,000 Subtotal $2,490 Competition Expenses (Travel, Accommodation, Race Entry) North Shore Triathlon (Vancouver, BC) $200 Shawnigan Lake Triathlon (Victoria, BC) $100 Saunder's Subaru Victoria Triathlon (Victoria, BC) $100 National Championships (Edmonton, AB) $800 Subaru Vancouver Triathlon (Vancouver, BC) $200 Magog ITU Pan American Cup (Magog, QC) $100 Self‐Transcendence Triathlon (Victoria, BC) $100 Subaru Sooke Triathlon (Victoria, BC) $100 Kelowna ITU Pan American Cup (Kelowna, BC) $800 Buffalo ITU Triathlon Pan American Cup (Buffalo, NY) $1,000 ITU World Championships (Auckland, NZ) $4,000 Subtotal: $6,500 10% (Contingency) $650 Total Operational Expenses: $21,360 Surplus/Deficit for 2012 $9,360

• Note that I am currently perusing a BSc: Kinesiology at the University of Victoria. Associated Expenses for my education amount

to $2,419.6 for the January‐April 2012 semester. These numbers are not included in my operational expenses.


Sponsorship Levels

Premier company/ product endorsement through various media:

• Primary advertising on Blog

• Regular mentions of company/product on Twitter and Facebook

• Company name screened on following apparel:

o Race Suit

o Warm‐Up/Warm‐Down Apparel

o Podium Apparel

o Training Apparel

• Company logo and product clearly visible and used in all training and promotional videos

I can offer opportunities for personal meetings or in‐group presentations relevant to the area of

Kinesiology.

• Presentation topics include:

o Healthy Living and Training:

Healthy living tips and tricks

First steps: how to get involved in an active lifestyle, your options.

Analysis of company’s current employee health plan and suggestions for

improvement

o Training and Competition:

Everything you need to know about Triathlon from Kids of Steel to Ironman

o Nutrition Seminar:

Comprehensive analysis of up to 10 employee’s current nutritional intake and

recommendations on how to improve.

Making sense of it all: what to believe regarding nutrition, dieting, and weight

loss programs.

Sharing in my journey and sporting experience and passion for sport with frequent blog, twitter, and

facebook updates about training and racing, and everything in between.

Personal appearances at company functions, corporate events, dinners, etc.

Competition reports and Post Cards

Other services pending company needs

Gold- $1000 cash or in-kind contribution in exchange for:


Secondary company/ product endorsement through various media:

• Secondary advertising on Blog

• Mentions of company/product on Twitter and Facebook


o Race Suit

o Training Apparel

• Company logo will be visible in all televised and print media photos/ videos

• Company logo and product clearly visible and used in most training and promotional videos

Opportunities for one personal meeting or in group presentation on one of the following topics:

Healthy living and Training, Training and Competition, Nutrition



facebook updates about training and racing, and everything in between

Company/ product endorsement through various media:

• Advertising on Blog

• Mentions of company/product on Twitter and Facebook


o Warm‐Up and Warm‐Down Apparel

o Training Apparel

• Company logo and product clearly visible and used in some training and promotional videos



facebook updates about training and racing, and everything in between.

Silver - $500 cash or in-kind contribution in exchange for:

Bronze- $250 cash or in-kind contribution in exchange for:


2012 Season Schedule1

Date Event Name Distance Location

May 21st, 2012 North Shore Spring Sprint Triathlon

Sprint North Vancouver, BC

May 27th, 2012 Subaru Shawnigan Lake Triathlon Olympic Victoria, BC

June, 17th, 2012 Saunder’s Subaru Victoria Triathlon Olympic Victoria, BC

June 23rd, 2012 Tough Mudder Adventure Race 10 miles Whistler, BC

July 8th, 2012 Subaru Vancouver Triathlon Olympic Vancouver, BC

July 22nd, 2012 Magog ITU Pan American Cup Olympic Magog, QC

August 5th, 2012 Self‐Transcendence Triathlon Olympic Victoria, BC

August 12th, 2012 Subaru Sooke Triathlon Olympic Victoria, BC

August 19th, 2012 Kelowna ITU Pan American Cup Olympic Kelowna, BC

September 15th, 2012 Buffalo ITU Triathlon Pan American Cup

Olympic Buffalo, New York

October, 22nd, 2012 2012 World Triathlon Grand Final Olympic Auckland, New Zealand

1This is a best estimation of James’ competition schedule the 2012 triathlon season. The schedule is subject to change.


2011 and Proud Race Results

Date Race Location Distance Time Overall Place Age Group Place 10/09/11 Goodlife Fitness

Half‐Marathon Victoria, BC Half‐

Marathon 1:21:33 51 3

08/20/11 Kelowna Apple Triathlon (Canadian Age‐Group National Championships)

Kelowna, BC Olympic 2:12:08 37 6

07/17/11 Peach Classic Triathlon (BC Provincial Championships)

Penticton, BC Olympic 2:16:12 25 5

07/03/11 Vancouver International Triathlon

Vancouver, BC

Sprint (500m, 26.5k, 5k)

1:09:57 7 3

06/19/11 Saunders Subaru Victoria Triathlon

Victoria, BC Sprint (500m, 20k, 5k)

1:05:39 7 3

05/23/11 Juan de Fuca Triathlon

Victoria, BC Sprint 1:05:29 5 1

07/18/10 Peach Classic Triathlon

Penticton, BC Olympic 2:17:58 36 3

06/06/10 Panorama Triathlon

Victoria, BC 500m swim 30k cycle 8km run

1:32:41 6 1

04/25/10 Times Colonist 10k

Victoria, BC 10km run 39:08 154 18

24/08/08 Ironman Canada

Penticton, BC Ironman 11:23:31 447 4

Thank you, James Cook Canadian Triathlete p. 250‐882‐3019 e. [email protected] t. @jamescooktri f. www.facebook.com/jamescooktri w. http://jamescooktriathlete.blogspot.com/

james cook sponsorship package

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