James BucklesJessica NormanTyler Stewart

Mission Statement

To inspire and nurture thehuman spirit – one

person, onecup, and one

neighborhood at a time.

Company Overview

• Starbucks is the largest Coffee company in the world

• Established in 1971 in Seattle, WA• 16,653 stores in 49 countries:

-11,068 in US -1,000 in Canada -More than 800 in Japan

New Marketing Strategy• Due to recent economy, sales have

been declining so Starbucks revamped their marketing strategy.

• Announced in July of 2009 the company planned to close more than 600 underperforming U.S. stores

Differentiating Strategy

I-Phone Applications

Gift Cards

Unique Names for Cup Sizes

Rewards Program

Starbucks Booze

• Launched in 2005• Offers Cream Liqueur

& Coffee Liqueur• Retails for $23 per

750 ml bottle-15% alc/vol (30 proof)- 9mg caffeine

"15th Avenue Coffee and Tea inspired by Starbucks”

• New cafe pilot store in Seattle• Offers beer and wine as well as coffee and tea• Late night hours and live entertainment

"It looks to me that they are testing a specialty sub-brand to see if they can capture some other segment of the market that would otherwise be disillusioned by a large corporate chain,"

-Andrew Hetzel, the founder of coffee consulting group, Cafemakers

Success from Strategy

Increase in sales from 2009 to 2010 as well as rise in stock value

Fun Facts to Know and Tell

#3 Last week, 20 million people bought a cup of coffee at Starbucks in the US

#5 A typical customer stops by 18 times a month

#6 Playboy developed a “Women of Starbucks spread

#21 There are over 87,000 drink combinations available

#23 Starbucks Drive-Thrus are nearly twice as efficient when compared to other fast food chain drive-thrus

#28 The most mispronounced drink order at Starbucks is the Caramel Macchiato

TheEnd

Bibliography

• http://investor.starbucks.com/phoenix.zhtml?c=99518&p=irol-reportsAnnual

• http://articles.moneycentral.msn.com/Investing/Dispatch/market-dispatches.aspx?post=1194717&_blg=1,1194717

• http://www.starbucks.com/• http://www.youtube.com/