James Brown Partner, Simon Kucher

James leads the Consumer Goods and Retail practice for Simon-Kucher in the UK. He specializes in commercial strategy with a particular focus on pricing & promotion. He covers both UK and International clients including sever-al leading FMCG businesses and a number of Private Equity firms where he works across their portfolios.James is a regular media commentator on pricing topics, having been called on extensively in the last 2-3 years to cover retail price wars, deflation, and the spiraling of promotions. Prior to joining Simon-Kucher 9 years ago, James spent 11 years in industry in a variety of commercial management roles.