[jam 2.0] ctia 2011: mobile business (evgeny kaziak)

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CTIA 2011 Mobile Business

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Page 1: [JAM 2.0] CTIA 2011: Mobile Business (Evgeny Kaziak)

CTIA 2011Mobile Business

Page 2: [JAM 2.0] CTIA 2011: Mobile Business (Evgeny Kaziak)

Numbers

4 дня

1500 участников

250 компаний

более 100 докладчиков

Page 3: [JAM 2.0] CTIA 2011: Mobile Business (Evgeny Kaziak)

Неизвестные лица

4

Get a front row seat for invigorating keynotes that will ignite your imagination! Join CTIA for ground-breaking announcements and insightful discussions from the keynote stage. Stay tuned for additional keynote speaker announcements at www.ctiashows.com/keynotes!

Dan Hesse Chief Executive OfficerSprint Nextel Corporation2011 CTIA Chairman

Ralph de la Vega President & CEO AT&T Mobility and Consumer Markets

Andy MillerPresident & CEOPolycom

KEYNOTE HOST

Steve LargentPresident & CEO

CTIA–The Wireless Association

Dan SchulmanGroup President, Enterprise Growth American Express Company

Dan Mead President & CEOVerizon Wireless

The CTIA Keynotes

Tuesday–Thursday, October 11–13, 9:30 AM – 11:00 AMHall E

Page 4: [JAM 2.0] CTIA 2011: Mobile Business (Evgeny Kaziak)

Themes

Mobile Enterprise

Cloud Services

M2M

Cross Platform Dev

iOS, Android and blah-blah-blah

Page 5: [JAM 2.0] CTIA 2011: Mobile Business (Evgeny Kaziak)

M2MM2M Metrics

5

!   AT&T is the only carrier with significant Business & Consumer Orgs. focused on Connected Devices

!   1,125 devices certified on the AT&T Network

!   13 million Smart Grid Meters are being read by the AT&T Network today

!   AT&T started breaking out M2M devices in 2010

!   M2M devices have their own ARPU, application and “churn characteristics”

!   Customer needs are unique by vertical and application

!   Global business

2.4 2.7 2.83.1 3.3

4.75.8

6.77.8

9.310.310.7

2008 2009 2010

AT&T Connected Devices

2011

Dev

ices

(M

illio

ns)

Year

©"2011"AT&T"Intellectual"Property."All"rights"reserved."AT&T"and"the"AT&T"logo"are"trademarks"of"AT&T"Intellectual"Property."" 5

Page 6: [JAM 2.0] CTIA 2011: Mobile Business (Evgeny Kaziak)

M2MEnterprise M2M Model: More Than Just Connected “Things”… Real-time, Automated, Event-driven Solutions

Automate monitoring !   Devices

!   Sensors !   Machines

Automate action !   Operate

!   Modify !   Alert/Alarm

Automate decisions !   Databases

!   Reports !   Systems

Sense% Analyze% Respond%

Supply chain automation

Prevention and medical treatment

Agronomics

Leverage proprietary

data and achieve:

Innovation Real-time response

Competitive Advantage

©"2011"AT&T"Intellectual"Property."All"rights"reserved."AT&T"and"the"AT&T"logo"are"trademarks"of"AT&T"Intellectual"Property."" 7

Page 7: [JAM 2.0] CTIA 2011: Mobile Business (Evgeny Kaziak)

Device Wars

Page 8: [JAM 2.0] CTIA 2011: Mobile Business (Evgeny Kaziak)

Device Wars

© Copyright Ovum. All rights reserved. Ovum is a subsidiary of Informa plc. 11

Two sets of players

Devices Platforms HTC

Sony Ericsson

LG

Microsoft

Apple

RIM

Samsung Nokia

HP

Google Motorola

Page 9: [JAM 2.0] CTIA 2011: Mobile Business (Evgeny Kaziak)

Device WarsApps in Stores (1000)

© Copyright Ovum. All rights reserved. Ovum is a subsidiary of Informa plc. 20

Apps in app stores (thousands), most recent numbers

0

50

100

150

200

250

300

350

400

450

500

iOS Android Ovi WP7 BlackBerry

Page 10: [JAM 2.0] CTIA 2011: Mobile Business (Evgeny Kaziak)

Device WarsDownloads per day

© Copyright Ovum. All rights reserved. Ovum is a subsidiary of Informa plc. 23

Downloads per day

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

iOS Android Ovi BlackBerry *

Page 11: [JAM 2.0] CTIA 2011: Mobile Business (Evgeny Kaziak)

Device WarsShipments

© Copyright Ovum. All rights reserved. Ovum is a subsidiary of Informa plc. 25

Smartphone shipments

0

5,000

10,000

15,000

20,000

25,000

30,000

Q1 2010 Q2 2010 Q3 2010 Q4 2010 Q1 2011 Q2 2011

Apple HTC LG Motorola Nokia RIM Samsung Sony Ericsson

Page 12: [JAM 2.0] CTIA 2011: Mobile Business (Evgeny Kaziak)
Page 13: [JAM 2.0] CTIA 2011: Mobile Business (Evgeny Kaziak)

connect

collect

share

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мгновенная связь в группе (email, phone..)

веб-конференции

real-time разрешение вопросов

secure connection

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Улей участников

Корпоративный мессенджер

Связь членов команды, вне зависимости от местоположения

Page 20: [JAM 2.0] CTIA 2011: Mobile Business (Evgeny Kaziak)
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Комплексный кошелек

NFC based

оплата услуг

интеграция с банками

Page 23: [JAM 2.0] CTIA 2011: Mobile Business (Evgeny Kaziak)

Croudsourсing Testing

Тестеры по всему миру

Все виды устройств

Реальные пользователи

Page 24: [JAM 2.0] CTIA 2011: Mobile Business (Evgeny Kaziak)

|

How It Works – Functional Testing

Page 25: [JAM 2.0] CTIA 2011: Mobile Business (Evgeny Kaziak)

| 1

Tell Us Your Testing Requirements

Page 26: [JAM 2.0] CTIA 2011: Mobile Business (Evgeny Kaziak)

| 2

Optionally Create or Import Test Cases

Page 27: [JAM 2.0] CTIA 2011: Mobile Business (Evgeny Kaziak)

| 3

We’ll Select Testers Who Best Match Your Requirements

Page 28: [JAM 2.0] CTIA 2011: Mobile Business (Evgeny Kaziak)

| 4

You’ll Receive a List of Bugs and Feedback from Real-World Testing

Page 29: [JAM 2.0] CTIA 2011: Mobile Business (Evgeny Kaziak)

| 5

You Can Ask Testers for Additional Details & Information

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| 6

You Can Also Export Your Bugs to Popular Bug Tracking Systems

Page 31: [JAM 2.0] CTIA 2011: Mobile Business (Evgeny Kaziak)

Спасибо!