[jam 2.0] ctia 2011: mobile business (evgeny kaziak)
TRANSCRIPT
CTIA 2011Mobile Business
Numbers
4 дня
1500 участников
250 компаний
более 100 докладчиков
Неизвестные лица
4
Get a front row seat for invigorating keynotes that will ignite your imagination! Join CTIA for ground-breaking announcements and insightful discussions from the keynote stage. Stay tuned for additional keynote speaker announcements at www.ctiashows.com/keynotes!
Dan Hesse Chief Executive OfficerSprint Nextel Corporation2011 CTIA Chairman
Ralph de la Vega President & CEO AT&T Mobility and Consumer Markets
Andy MillerPresident & CEOPolycom
KEYNOTE HOST
Steve LargentPresident & CEO
CTIA–The Wireless Association
Dan SchulmanGroup President, Enterprise Growth American Express Company
Dan Mead President & CEOVerizon Wireless
The CTIA Keynotes
Tuesday–Thursday, October 11–13, 9:30 AM – 11:00 AMHall E
Themes
Mobile Enterprise
Cloud Services
M2M
Cross Platform Dev
iOS, Android and blah-blah-blah
M2MM2M Metrics
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! AT&T is the only carrier with significant Business & Consumer Orgs. focused on Connected Devices
! 1,125 devices certified on the AT&T Network
! 13 million Smart Grid Meters are being read by the AT&T Network today
! AT&T started breaking out M2M devices in 2010
! M2M devices have their own ARPU, application and “churn characteristics”
! Customer needs are unique by vertical and application
! Global business
2.4 2.7 2.83.1 3.3
4.75.8
6.77.8
9.310.310.7
2008 2009 2010
AT&T Connected Devices
2011
Dev
ices
(M
illio
ns)
Year
©"2011"AT&T"Intellectual"Property."All"rights"reserved."AT&T"and"the"AT&T"logo"are"trademarks"of"AT&T"Intellectual"Property."" 5
M2MEnterprise M2M Model: More Than Just Connected “Things”… Real-time, Automated, Event-driven Solutions
Automate monitoring ! Devices
! Sensors ! Machines
Automate action ! Operate
! Modify ! Alert/Alarm
Automate decisions ! Databases
! Reports ! Systems
Sense% Analyze% Respond%
Supply chain automation
Prevention and medical treatment
Agronomics
Leverage proprietary
data and achieve:
Innovation Real-time response
Competitive Advantage
©"2011"AT&T"Intellectual"Property."All"rights"reserved."AT&T"and"the"AT&T"logo"are"trademarks"of"AT&T"Intellectual"Property."" 7
Device Wars
Device Wars
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Two sets of players
Devices Platforms HTC
Sony Ericsson
LG
Microsoft
Apple
RIM
Samsung Nokia
HP
Google Motorola
Device WarsApps in Stores (1000)
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Apps in app stores (thousands), most recent numbers
0
50
100
150
200
250
300
350
400
450
500
iOS Android Ovi WP7 BlackBerry
Device WarsDownloads per day
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Downloads per day
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
iOS Android Ovi BlackBerry *
Device WarsShipments
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Smartphone shipments
0
5,000
10,000
15,000
20,000
25,000
30,000
Q1 2010 Q2 2010 Q3 2010 Q4 2010 Q1 2011 Q2 2011
Apple HTC LG Motorola Nokia RIM Samsung Sony Ericsson
connect
collect
share
мгновенная связь в группе (email, phone..)
веб-конференции
real-time разрешение вопросов
secure connection
Улей участников
Корпоративный мессенджер
Связь членов команды, вне зависимости от местоположения
Комплексный кошелек
NFC based
оплата услуг
интеграция с банками
Croudsourсing Testing
Тестеры по всему миру
Все виды устройств
Реальные пользователи
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How It Works – Functional Testing
| 1
Tell Us Your Testing Requirements
| 2
Optionally Create or Import Test Cases
| 3
We’ll Select Testers Who Best Match Your Requirements
| 4
You’ll Receive a List of Bugs and Feedback from Real-World Testing
| 5
You Can Ask Testers for Additional Details & Information
| 6
You Can Also Export Your Bugs to Popular Bug Tracking Systems
Спасибо!