Jakarta music event Oct 2012, by Mediawave

Download Jakarta music event Oct 2012, by Mediawave

Post on 28-Nov-2014

399 views

Category:

Entertainment & Humor

0 download

Embed Size (px)

DESCRIPTION

 

TRANSCRIPT

<ul><li> 1. JAKARTA MUSIC EVENT Period: 10 15 October, 2012 </li> <li> 2. Peformance analysis all event To Knowed the interaction peformance of each equity, in this case equity is the music event 120,00% BigBangAlive ; 78,04% 100,00% DavidGuetta ; 89,38% Interaction Index 80,00% JakBluesFest ; 65,41% BigBangAlive 60,00% DavidGuetta GenFest ; 64,86% 40,00% GenFest JakBluesFest 20,00% 0,00% 0 1.000.000 2.000.000 3.000.000 4.000.000 5.000.000 6.000.000 7.000.000 ReachIf we compare Interaction Performance, David Guetta earn the highest percentage of interaction index(89.38%) In the second ranked is BigBangAlive (78.04%) and followed by JakBluesFest on the third ranked. </li> <li> 3. Summary of the music event Engagement ImpressionNo Campaign Reach Interaction Index (# of Unique User) (# of Post/Buzz)1 BigBangAlive 2,349,779 3,355 4,299 0.780414052 DavidGuetta 5,528,122 4,210 4,710 0.8938428873 GenFest 4,954,147 2,351 3,625 0.6485517244 JakBluesFest 5,094,453 2,194 3,354 0.654144305 </li> <li> 4. List keyword used A keyword used for search a certain post associate to the projectNo Music event Keyword Big Bang Alive OR Bigbang Alive OR BigBangAlive OR Bigbang Concert OR Big Bang1 BigBangAlive Concert2 DavidGuetta David Guetta OR PramborsDavidGuetta OR DavidGuetta3 GenFest GenFest OR Gen Fest OR Gen FM Fest JakBluesFest OR Jakarta Blues Festival OR Jakarta International Blues Festival OR4 JakBluesFest Jakblues OR JakBlueFest </li> <li> 5. BIG BANG ALIVE </li> <li> 6. Big Bang Alives Summary From period 10 15 October 7,2012 #BigBangAlive generate 4,299 Post (Buzz) with total Reach 2,349,779 and engagement: 3,355 within 1 weeks About 296 participants of the total 3,355 participants had more than 1,000 followers and contributed 1,485,714 Reach from Total Reach 2,349,779 User by post: Total participants 3,355 User, with total post 4,299 -- 3,347 participants contributed 4,132 post. </li> <li> 7. Buzz clusterTop theme of post that most mentioned by Netizens </li> <li> 8. Storyline of trend conversation Trend of conversation by Netizens of certain period Volume Trend 1.800 Date Post 1.60010/11/2012 10 1.40010/12/2012 1,000 1.20010/13/2012 1,236 1.00010/14/2012 1,633 80010/15/2012 420 600Grand Total 4,299 400 200 - 10/11/2012 10/12/2012 10/13/2012 10/14/2012 10/15/2012 From 11-15 October 2012 #BigBangAlive gained 4,299 post (Buzz) </li> <li> 9. User by Post &amp; Followers Number of Netizens whose interaction with the keyword Counted by their post behaviour and their followersPOST RANGE USER COUNT POSTS Followers Range User Account followers Total participants 3,355 User, with total post 4,299 1 -&gt; 10 3,347 4,132 20 4 55 1 -&gt; 100 620 33,391 contributed 4,132 post. 21 -&gt; 30 3 74 101 -&gt; 200 763 113,085 About 296 participants of 31 -&gt; 40 1 38 the total 3,355 201 -&gt; 300 564 139,463 41 -&gt; 50 - - 301 -&gt; 400 379 130,768 participants had more 51 -&gt; 60 - - 401 -&gt; 500 267 119,653 than 1,000 followers and 61 -&gt; 70 - - 501 -&gt; 600 189 102,828 contributed 1,485,714 Reach from Total Reach 71 -&gt; 80 - - 601 -&gt; 700 131 85,334 2,349,779. 81 -&gt; 90 - - 701 -&gt; 800 71 52,885 91 -&gt; 100 - - 801 -&gt; 900 57 48,080 901 -&gt; 1.000 41 38,578 TOTAL 3,355 4,299 &gt; 1.000 269 1,485,714 TOTAL 3,355 2,349,779 </li> <li> 10. Most Influence account - By reach &amp; engagement Measures of most impactful account counted by total number of netizens that get spread of post(reach) and number of netizens whose interaction with post (engagement) Account ID Reach Account ID Engagement KapanLagicom 375,789 Faizalinka 38 Reach Engagement # of Post Interaction Samsung_ID 75,131 ismiGD 31 (Total) (Total) (Total) Index BBVIPForum 56,743 KpopGalore 23 onyitkawanku 44,010 eternalnuivip 212,349,779 3,355 4,299 0.78041405 IklanTerUpdate 32,377 shfly007 17 KoreanWaveINA 30,654 DRamadhaniS 16 sundaymandarin 30,360 JakartaArea 11 BIGBANG__TV 27,838 ilhamlocks 11 KABAR_CHELSEA 24,234 Dheavilz 10 KoreanChingu 22,556 Straw3maenii 10 </li> <li> 11. Top 10 Influencers Most influenced account measures by total number of post multiplied with total number of netizens whose spread by post (reach) Account ID # of Post Reach Impact KapanLagicom 2 375,789 751,578 KpopGalore 23 16,590 381,570 Samsung_ID 4 75,131 300,524 ismiGD 31 4,138 128,278 BIGBANG__TV 4 27,838 111,352 BBVIPForum 1 56,743 56,743DreamersRadioID 3 16,925 50,775 KoreanChingu 2 22,556 45,112 onyitkawanku 1 44,010 44,010CosmoGirl_IND 2 18,316 36,632 </li> <li> 12. Most RT account &amp; engagement content Most impactful account measures by total number Retweet of post by other Netizens Message RT @KoreanWaveINA: [INFO] Liputan (bukan full konser) "All About BIGBANG Alive Most Account RT cnt Tour 2012" akan tayang malam ini pukul 20.30 WIB di SCTV.@KoreanWaveINA 115 RT @sundaymandarin: Penonton sudah mulai memasuki area konser BIGBANG Alive Galaxy Tour 2012 #AliveTourJKT@KpopGalore 93 RT @YGIndonesia: Daesung said: "Selamat tinggal, selamat malam!" Dan itu lah@sundaymandarin 60 akhir dari Big Bang Alive Galaxy Tour in Indonesia!@YGIndonesia 53 RT @sundaymandarin: Jangan lewatkan KpopZone edisi 13 Oktober 2012, dengan DJ @elvenshouta dan DJ @IndraMuliaLEE // Special Guest // BIG BANG Alive Tour@KapanLagicom 50 Review RT @KapanLagicom: http://t.co/v3WeQH3C 10 Moment Unik Big Bang Alive Galaxy Tour di Indonesia! #KLC </li> <li> 13. DAVID GUETTA </li> <li> 14. David Guettas Summary From period 10 15 October 7,2012 #DavidGuetta generate 4,710 Post (Buzz) with total Reach 5,528,122 and engagement: 4,210 within 1 weeks About 486 participants of the total 4,209 participants had more than 1,000 followers and contributed 4,430,526 Reach from Total Reach 5,528,122. User by post: Total participants 4,209 User, with total post 4,710 -- 4,207 participants contributed 4,679 post. </li> <li> 15. Buzz clusterTop theme of post that most mentioned by Netizens </li> <li> 16. Storyline of trend conversation Trend of conversation by Netizens of certain period Volume Trend 2.500 2.000 Date Post10/11/2012 777 1.50010/12/2012 51910/13/2012 1,084 1.00010/14/2012 1,95110/15/2012 379Grand Total 4,710 500 - 10/11/2012 10/12/2012 10/13/2012 10/14/2012 10/15/2012 From 11-15 October 2012 #DavidGuetta gained 4,710 post (Buzz) </li> <li> 17. User by Post &amp; Followers Number of Netizens whose interaction with the keyword Counted by their post behaviour and their followersPOST RANGE USER COUNT POSTS Followers Range User Account followers Total participants 4,209 User, with total post 4,710 4,207 participants 1 -&gt; 10 4,207 4,679 20 2 31 1 -&gt; 100 680 37,135 About 486 participants of 21 -&gt; 30 - - 101 -&gt; 200 876 131,616 the total 4,209 participants had more 201 -&gt; 300 714 177,537 31 -&gt; 40 - - than 1,000 followers and 41 -&gt; 50 - - 301 -&gt; 400 492 170,343 contributed 4,430,526 51 -&gt; 60 - - 401 -&gt; 500 330 147,742 Reach from Total Reach 61 -&gt; 70 -...</li></ul>