j.a.j. consulting bottled water is no longer considered a trend…it is chic bottled water comes in...
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![Page 1: J.A.J. Consulting Bottled water is no longer considered a trend…it is chic Bottled water comes in many forms: Mineral Purified Sparkling Spring Bottled](https://reader035.vdocuments.mx/reader035/viewer/2022072013/56649e5c5503460f94b55025/html5/thumbnails/1.jpg)
J.A.J. Consulting
Bottled water is no longer considered a trend…it is chic
•Bottled water comes in many forms:
•Mineral
•Purified
•Sparkling
•Spring•Bottled water is regulated by the Canadian Bottled Water Association and the Canadian Government
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J.A.J. Consulting
Bottled water is no longer considered a trend…it is chic
Supply vs. Demand…a booming market!•86% of sales came from Canadian companies
•Exports were $256.6(M) in 1999
•Technological Advancements:•Increased accessibility to global markets
•Advanced manufacturing and distribution facilities
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Balance of Trade1990199219951998Alcoh
olic88.982.181.882.5Soft Drinks96.498.6109.5117.0Coffee95.987.695.695.4Tea42.447.650.562.3Bottled Water-11.0-9.0-
6.023.2Juice, Fruit19.822.326.425.1Juice,
Vegetable2.11.81.51.5
J.A.J. Consulting
Bottled water is no longer considered a trend…it is chic
Supply vs. Demand…a booming market!
•Sales increased 36% from 2000-2001
Bottled Water Consumption Comparison
020406080
100120140
Can
ada
U.S
.
Ger
man
y
Ital
y
Fra
nce
Country
Co
nsu
mp
tion
(litr
es)
•Market Growth from $60-191 (M) in 10 years
•Annual Consumption rose from 527-703(M/L) between ’95-’98
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J.A.J. Consulting
Bottled water is no longer considered a trend…it is chic
Monopolistic Competition
•Large and small firms exist in the market
•Product is unique to some
•Easy market entry
•Limited control over price
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J.A.J. Consulting
Bottled water is no longer considered a trend…it is chic
Factors effecting the market
•Unexploited territory
•Pure water resources
•Favourable exchange rate with the U.S. and Europe
•94% of Canadian exports go to the U.S.
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J.A.J. Consulting
Bottled water is no longer considered a trend…it is chic
Potential growth exists in the Bottled Water Market as a result of…
•National/International Markets
•Depletion of global natural resources
•Lucrative “blue gold”