Rare ly Ac ting to the Be s t,

Ro utine and Te d io u s Prac tic e s o f

Ad ve rtis e m e nt/PR in Ko re a

Eve nt

U nve iling

All- Ne w

Jaguar XJ

o n 1 0th

May,

in S e o u l

S o urc e : h ttp ://m rah n.kr/235

Wine Am b as sad o r H ugo Ah n ’s th e G lo b al Le ad e rs h ip Ac ad e m y, S e o ul

h ugo ahn@ h anm ail.ne t 017-748-1132

C as e s tu d y o n Jaguar Ko re a’s

3.

“Every wise woman buildeth her house: but the foolish plucketh it down with her hands.”

Proverbs 14:1

A p ho to o f

the unve iling e ve nt o f

ne w flag- s h ip c ar…

C o uld yo u s e e th e

p ro b le m s ?

S o m e p ro b ab ilitie s to c au s e s e rio u s d am age s agains t

the im age o f Jaguar b rand s

in Ko re an m arke t…

A s o rt o f C F/Bro ad c as t ac c id e nts ?

Ple as e re fe r to th e e ve nt p ho to analys is as b e lo w!

Be fo re go ing to th e analys is ,

p le as e g ive yo ur e ye s to the b e nc hm arking- p urp o s e d p ho to

p re s e nte d b e lo w.

Yo u m ay e as ily no tic e it whe n go ing thro ugh the m ain ro ad o f S o uth S e o u l.

S am s ung

Fas h io n – C he il

Ind u s trie s Inc .

Me n C lo ths

‘Galaxy’

Mo d e l:

Pe irc e

Bro s nan

http ://www.galaxy.c o .kr/ko r/ind e x.js p

No w, Wine Am b as s ad o r’s

Alte rnative Id e as !

Am ate uris h c o s tum e arrange m e nts b y a lazy b ut

b rave m an m o d e l m ay h e avily d am age th e im age o f

p rim e carsG lobal Advertis ement S taff deep s ighs . . .

At the unve iling e ve nt o f ‘All- Ne w Jaguar XJ' in

S e o u l

Interior ins p ired by luxurious yac hts and fines t librariesPric ed around 200 million Korean Won

Wine Ambassador’s alternative ideas:Why didn't you drop at a Galaxy clothing store!

would c aus e C oventry Headquarters '

Yo u s ho uld have s im p ly p ic ke d u p th is

b ro c hure fo r a b e nc hm arking p urp o s e …

The o the r ‘c o nve ntio nal’ b e nc hm arking p ho to

s o urc e d fro m Mo the r c o m p any! Ple as e c o m p are with tho s e o f

Jaguar Ko re a's and Wine Am b as s ad o r's and c h e c k whe the r Wine Am b as s ad o r's

s ugge s tio ns are ap p ro p riate and p o s itio ne d o n th e s am e c o nte xt with th e

H e ad q uarte rs ' o r no t!

O h , no ! It s ho u ld n ’t b e … s ho u ld it?

Tags : D o ub ts o n c o lo r b lin d ne s s , d e fic ie nc y o r d e ve lo p m e ntal

d is ab ilitie s

c o nc e rn ing th e wo m an m o d e l, s h e c au s e s a fe e ling that s h e is no t a Jaguar

o wne r no r o f h is fam ily m e m b e rs and is s u s p e c te d as a no n- re gu lar gu e s t rid e r.

In addition,

Ano the r Pro b le m s … Ad d e d

Is n' t it a lright?None of F ie ld Manual

nor C hec klis ts prepared?

Am ate uris h c o s tum e arrange m e nts b y a lazy b u t b rave

m an m o d e l m ay h e avily d am age th e im age o f p rim e c ars

would c aus e C oventry Headquarters ‘ G lobal Advertis ement S taff deep s ighs . . .

At th e u nve iling e ve nt o f ‘All- Ne w Jaguar XJ' in

S e o u l

Interior ins p ired by luxurious yac hts and fines t libraries

Pric ed around 200 million Korean Won

Tags : D o ub ts o n s e n ile

d e fic ie nc y, no ne o f

d re s s re h e ars al, vid e o

te s ts

S o , the Analys is …

Mo d ifie d as

Am ate uris h c o s tum e arrange m e nts b y a lazy b ut

b rave m an m o d e l m ay h e avily d am age th e im age o f

p rim e carsG lobal Advertis ement S taff deep s ighs . . .

At the unve iling e ve nt o f ‘All- Ne w Jaguar XJ' in

S e o u l

Interior ins p ired by luxurious yac hts and fines t librariesPric ed around 200 million Korean Won

Wine Ambassador’s alternative ideas:Why didn't you drop at a Galaxy clothing store!

would c aus e C oventry Headquarters '

Is n' t it a lright?None of F ie ld Manualnor C hec klis ts

prepared?

If yo u like to s e e the o the r analys e s o n ‘Rare ly Acting to the Be s t,

Ro utine and Te d io u s Prac tic e s o f Ad ve rtis e m e nt/PR in Ko re a,’

Ple as e re fe r to

Wine Am b as s ad o r H ugo Ahn ’s

the Glo b al Le ad e rs h ip Acad e m y

http ://m rahn .kr

Seoul

http://mrahn.kr/232

Welcoming counter-comments at hugoahn@hanmail.net

017-748-1132