PREPARED BY: PARESH KUMAR SINGH

--A PROJECT ON THE BRAND JAGUAR--

A PROJECT ON THE BRAND

JAGUAR CARS

Jaguar cars is a brand of Jaguar land rover, a British Multinational car ,manufacturer , situated in England, and owned by Tata Motors Since 2008.

From 1922, Originally Jaguar was a motorcycle making company.

Named as “Swallow Sidecar Company”

COMPANY INFORMATIONTYPE- Brand of Jaguar Land Rover

INDUSTRY- Automotive

FATE- 1966: Merged with British Motor Corporation.1968:Merged with British Leyland.1984:Demerged.1989: Taken over by Ford.2008: Sold to Tata Group.

FOUNDED- 1922

FOUNDERS: Sir William Lyons, andWilliam Walmsley

HEADQUATERS: Whitley Coventry, United Kingdom.

PRODUCT: Luxury Cars

OWNERS: Tata Motors.

PARENT: Jaguar Land Rover.

WEBSITE: www.jaguar.com

PRODUCTS OF JAGUAR LAND ROVERCURRENT JAGUAR PRODUCTS

Jaguar XF (executive car)

Jaguar XJ ( luxury car )

Jaguar XK ( grand tourer)

Jaguar F-Type ( sports car)

FUTURE JAGUAR PRODUCTSJaguar XE ( compact executive cars )

Jaguar XF

Jaguar XJ

Jaguar XK

Jaguar F-type

CURRENT LAND ROVER PRODUCTSLand Rover Defender ( off road vehicle )

Land Rover Freelander ( compact SUV )

Land Rover Discovery ( mid-size SUV )

Range Rover Evoque ( compact SUV )

Range Rover Sport ( mid-size SUV )

Range Rover ( full-size SUV )

FUTURE LAND ROVER PRODUCTSLand Rover Discovery Sport (compact SUV )

FEATURES OF THE CARS:Dynamic Presence

Intelligent Front Lighting

Day and Night running light

Clearer and more flexible door mirrorsExterior StylingProtective BodyshellImpervious Security

Jaguar Sequential Shift

Interior Colours and Material Choices

OLD JAGUAR CARS

RECENT JAGUAR CARS

LATEST ADVERTIZING CAMPAIGNJAGUAR, the long time British luxury car maker, is

introducing a global ad campaign on Monday meant to convey the message that its brand is

“alive.”Also in March, Jaguar will start introducing print, digital and outdoor advertising in the United States, Germany, Austria, Spain, France, Italy, Russia, South Africa, Australia, Korea and Japan. In addition, Jaguar has modernized its logo, a

leaping jaguar, and its typeface, as well as its brand symbol, the face of a growling jaguar, which appears on the front

grille and wheels of its cars. The company, owned by Tata Motors of India, is also planning an 18-city United

States road show to allow prospective buyers to try its cars.

-- WHY THIS BRAND --

THE LOGO ATTRACTS ME.

THE STYLISH FRONT AND BACK LIGHT.

THE USE OF ADVANCE TECHNOLOGY.

YOU CAN CHOOSE YOUR INTERIOR COLOUR AND MATERIAL.

VERY RICH AND STYLISH LOOK.