jadu social media talk - twitter and facebook in government
DESCRIPTION
Talk by Suraj Kika, CEO of Jadu on Social Media, Facebook and Twitter in Government at the SOCITM National conference at Stoneleigh Park, Coventry on the 23rd April 2009 - Thanks to Joel Spolsky for allowing to use his excellent example of Social Media comms done right. The talk focused on brand management on Twitter, the power of customer engagement on Facebook and corporate blogging to best effect.TRANSCRIPT
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Web Content Management
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Suraj Kika - CEO
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Using Social Media to Raise Brand Profile and Provide Excellent Customer Service
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“Provide the tools to organise information across the enterprise.”Jadu Mission
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Blogs and your Brand
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Courtesy of Joel Spolsky - no endorsement implied
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Courtesy of Joel Spolsky - no endorsement implied
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We followed Joel’s blog, tweets...
...Jadu now uses FogBugz to manage quality
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Not just techies
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Jadu Blogs: Blog site creation
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Jadu Blogs: Blog site management interface
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Jadu Blogs: Blog site template selection
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Jadu Blogs: Blog site
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Facebook and your Brand
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Currently at 100 million active usersHalf of current users return dailyOver 250,000 registrations per day
Source: Facebook
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Your brand on Facebook is about communicating (NOT advertising)
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Use your blogs, Tweets and Facebook pages to generate traffic and increase PageRank
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Write useful and relevant content
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twitter.com/jaducmsyoutube.com/jaducms
www.jadu.co.uk