Jacob HelblingCody Greenwood

Brand Attributes

• Convenient. The redbox network extends nationwide with more than 27,800 locations. Redbox kiosks are located where consumers already shop - leading grocery stores, mass merchant retailers, drugstores, restaurants and convenience stores nationwide.

• Easy. Redbox's convenient rent-and-return anywhere® policy and simple touch screen rental process makes movie and game renting easy.

• Affordable. Top new release movies are available to rent at an affordable price (for as low as a buck for DVDs). Video games are available to rent for as low as $2 a day.

Fun. Redbox features the latest release movies and games, with a selection of the most popular titles and family favorites.

Points of Purchase

Location Finder

 - Redbox has more than 27,800 locations nationwide and a presence in every state.

- Redbox kiosks can be found at popular national landmarks from the Empire State Building in New York City to the Willis Tower in Chicago.

- To find the closest redbox, simply text 'FIND' to 727272 or download the free redbox app for iPhone® or Android™.

- Up to 2 messages a week. Message & data rates may apply. Text STOP to quit, HELP for help. Only available on participating carriers.

Customer Use

DVD Rental Market

Kiosks Rising Share

Major Competitors

Similarities Between Redbox and Competitors

Offer a free trial Strive for customer Convenience Online ordering (Redbox coming soon) Mobile application Video games Online streaming

Redbox Advantages

Young, Innovative, Fun

$1 per rental and $0.99 late fee

Big Red Kiosk

Easy to use

No need to setup an Account

No Human Interaction

Rent & Return at any location

Large Number of Kiosks

Promotions and free trials

Online Presence

- Website http://www.redbox.com/

- Facebook- Twitter- Mobile - Redblog- The company will have a digital distribution offering later this year in partnership with more than one parties. Even with the new digital distribution in place, option is still on the table to have a combined streaming as well as retail DVD rental kiosks.

Redbox Promotionals

Cross Promotion

Competitor Analysis

Redbox. 19% of Rental Market

Stores (Blockbuster) 45%

Netflix and By-Mail Rentals 36%

Local Libraries – 2.1 million rentals

Redbox Customers Want Easy Entertainment Movie enthusiasts Tech Savvy Looking for deals Moderately brand loyal

Consumer Base

• Demographics: 49% Female and 51% Male Customers Ages 18 - 34 and 35 - 49 76% Caucasian 55% have kids All income levels 44% in College

[ http://www.quantcast.com/redbox.com]

Brand PositioningRedbox has successfully Positioned itself by:

• Flooding the movie rental market with Kiosks– Taking business away from other movie rental retailers by ways of low

price and ease of use• Promotions

– Movie Mondays – First rental is free– Facebook promotion codes – Redbox Blog membership rental codes – Birthdays

Brand Positioning• Low cost movie rentals

– $1 at a Redbox Kiosk vs. $4.99 at a rental store such as Blockbuster

• Convenient Location– 27,800 kiosks across the U.S.– Convenience Stores, Grocery Stores, McDonalds

• Caters to the Impulse– Easy to rent– Everyone likes to rent and watch movies– Big Red kiosk is hard to miss

Questions

Appendix– http://4.bp.blogspot.com/-UxYFEzEjopE/TjwsuWqot_I/AAAAAAAAX7U/GdjvYgvQtgM/s1600/redbox-infog.jpg

- http://www.nytimes.com/2009/09/07/business/media/07redbox.html– http://4.bp.blogspot.com/-UxYFEzEjopE/TjwsuWqot_I/AAAAAAAAX7U/GdjvYgvQtgM/s1600/redbox-infog.jpg- http://www.washingtonpost.com/wp-dyn/content/article/2007/04/27/AR2007042702

295.html?nav=emailpage- http://www.quantcast.com/redbox.com- http://www.redbox.com/- http://solsie.com/2011/02/redbox-is-contemplating-digital-distribution/- http://www.gizmodo.com.au/2010/08/public-libraries-beating-netflix-redbox-blockbust

er-in-dvd-rentals/