jack polo pitch
DESCRIPTION
TRANSCRIPT
BY JACK FOX
Polo Advertisement
Polo
Polo Mints by Rowntrees – 1948.
Hole in 1955.
Polo – Polar. Refreshing taste.
20 million polos per day.
150 eaten per second.
Target Audience
Target Audience
There is no limit to the age at which you can enjoy a refreshing polo mint.
However to comply with the ASA guidelines our advert does not directly appeal to children.
We have taken care to use the traditional model of the Robin Hood character to distance our advert from any links to Walt Disney.
Market Research
There are other similar products out there:
http://www.youtube.com/watch?v=SX84THGEqo4
Researching advertisements; style of comedy.
Storyboard
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Storyboard
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Advertisement Plan
Costume Setting Time Period Style
New Buyers
Last advertisement in 1995.
Unexpected – after many years.
Comedy genre – memorable.
Time Slot
The advertisement would be effective being shown at all times:
Before School – targeting both children & adults.
During the day – targeting adults.
After School – targeting children & adults.
After comedy programmes – linking with advertisement.
Thank You For Listening