jack huang vp, ecg advantech
DESCRIPTION
Jack Huang VP, ECG Advantech. Deliver “Trusted ePlatform Services” as a Globally-Recognized Reality. K.C. Liu. Advantech’s Good to Great 3-Circle Principle. BREAKTHROUGH !. BUILDUP. F irst W HO… T HEN W HAT. C ULTURE O F D ISCIPLINE. L EVEL 5 L EADERSHIP. - PowerPoint PPT PresentationTRANSCRIPT
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Jack HuangVP, ECGAdvantech
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Deliver “Trusted ePlatform Services”
as a Globally-Recognized Reality
Deliver “Trusted ePlatform Services”
as a Globally-Recognized Reality
K.C. LiuK.C. Liu
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Advantech’s Good to Great 3-Circle Principle
Advantech’s Good to Great 3-Circle Principle
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Consistently Accelerate the Flywheel to hit the breakthrough point
The Good-to-Great FlywheelThe Good-to-Great Flywheel
Persistent Pushing of the HEDGEHOG Concept
DISCIPLINED ACTIONS
DISCIPLINED ACTIONS
DISCIPLINED PEOPLEDISCIPLINED PEOPLE DISCIPLINED THOUGHT
DISCIPLINED THOUGHT
BUILDUP . . . BREAKTHROUGH !
LEVEL 5LEADERSHIP
First WHO…
THEN WHAT
CULTURE OF
DISCIPLINETECHNOLOGY ACCELERATORS
HEDGEHOGCONCEPT
CONFRONT THE BRUTAL FACTS
2003 2004 2005 2006 2007
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Paradigm Shift of IT IndustryParadigm Shift of IT Industry
IndustrialEnvironment
Biz Model
eService Age
(Now & Future)
Advantech’s Future Direction
Advantech’s Future Direction
Vertical Integration
Proprietary Single Supplier
Mini-Computer A g e
( Before 1983 )
HorizontalFocus
Global Standardization
Target Customer
Focus
Integrated Services
PC Age
( 1983-2003)
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Paradigm Shift of AdvantechParadigm Shift of Advantech
Product
RepeatableTechnology
GeneralPurpose
ePlatform
Application
IntegratedService
VerticalFocusedSolution
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3 Business Units, 14 Product Lines3 Business Units, 14 Product Lines
Product DivisionsProduct Divisions
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Branding Advantech to Deliver
“Trusted ePlatform Services”
Branding Advantech to Deliver
“Trusted ePlatform Services”
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The BIG
IDEA ofTrustable Integration & CustomizationTrustable Integration & Customization
Local Touch, Global Services Local Touch, Global Services
Empower Innovations in Vertical Segments Empower Innovations in Vertical Segments
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Advantech’s Segmented BU’s to Realize“ Trusted ePlatform Services” Advantech’s Segmented BU’s to Realize“ Trusted ePlatform Services”
IC-DMS
Now
New
ComputingPlatform
eAutomation IAG
SRP
Ubiquitous Service Ready
Platforms
eServices SRP/ARP Trusted ePlatform
Services
- Digital Video- UbiQ eHome- Digital Signage- eHealthcare
- Embedded SF- Ind. Computing SF- DTOS/BTOS
Advansus
- Open eAutomation Components- Dedicated eASF
ePlatform
ECG, INC ACG
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eAutomation eAutomation
Open eAutomation ComponentsBiz Model :
Key Strategies : Dedicated eA Sales Force Create a Complete eASF Infrastructure Outsource Industrial Computing
Platforms eAutomationPro
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Open eAutomation,Open eAutomation, Boundless Integration Boundless Integration
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ePlatform ePlatform
RBU KA Field Sales ePlatform Channels DTOS/CTOS Service Models
Embedded Computing, Design-in Model Industrial Computing, System Solution Model
Biz Model :
Key Strategies :
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DTOS-TWN
DTOS-TW1
AdvantechTaiwan
AdvantechTaiwan
AdvantechChina
AdvantechChina AdvansusAdvansus
Design IP Library
PCB Design Guide
ComponentInformationData Base
ComponentProcurement
Service
Engineering Sample
Production
Cluster Manufacturing
Design Verification
CommonPLM / NPI
SOP
AdvantechEurope
AdvantechEurope
Franchise Model & Shared Infrastructure
Franchise Model & Shared Infrastructure
DTOS-CHN
DTOS-CH1… …
DTOS-EUN
DTOS-EU1 …
DTOS-BDN
DTOS-BD1 …
LocalTouch
Global Services
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Advantech SAP Project MapAdvantech SAP Project MapAdvantech SAP Project MapAdvantech SAP Project Map
CRMSiebel
(ManufacturingUnits)
eBiz Portal
HR/GA
AESCAESC
Europe
ADLADL
ABNABN
AUKAUK
AFRAFR
AITAIT
RegionalHubs RBU’s
Groups ofCustomer
Asia
ACSCACSC
China
ABJABJ
ASGASG
ASHASH
ACDACD
ASGASG
AAUAAU AJPAJP
AKRAKR
MBU #3AKMCChina
MBU #3AKMCChina
MBU #4ADMCChina
MBU #4ADMCChina
MBU # ..External
MBU’s
MBU # ..External
MBU’s
eStore + Call CentereStore + Call Center
Advantech’s SAP DeploymentAdvantech’s SAP Deployment
AmericaAmerica
AIRAIR
ACIACI
ASDASDAASCAASC
ATWATW
ATSCATSC
Taiwan
MBU #1Hsin-Tien
Taipei
MBU #1Hsin-Tien
Taipei
MBU #2Dong-Hu
Taipei
MBU #2Dong-Hu
Taipei
F & A
Global SCM- B2B - CTO/BTOS/DTOS - Collaborative Demand Forecast- Premier D&MS Services- ePricer - eRMA
Global SCM- B2B - CTO/BTOS/DTOS - Collaborative Demand Forecast- Premier D&MS Services- ePricer - eRMA
PLM (Agere)PLM (Agere)
(SBU’s and Product Divisions)
D&MSD&MSePlatformePlatformeAutomationeAutomation
D&MSAccounts
D&MSAccounts
KeyAccounts
KeyAccounts
DistributorsDistributors
GeneralAccountsGeneral
Accounts
Call Cente/eStore
Accounts
Call Cente/eStore
Accounts
PremierChannelPartners
PremierChannelPartners
ProspectsProspects
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BTOSBTOSBTOSBTOS
CustomerCustomerServicesServices(RMA)(RMA)
CustomerCustomerServicesServices(RMA)(RMA)
LogisticsLogisticsLogisticsLogistics
PeripheralPeripheralPurchasingPurchasing(Trading)(Trading)
PeripheralPeripheralPurchasingPurchasing(Trading)(Trading)
ChinaEuropeAmericaTaiwan& Asia
Integrated &
Standardized
Advantech Global Services
Service Biz
Model
& Revenue
AGS, Advantech Global ServicesAGS, Advantech Global Services
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IC-DMSIC-DMS
Now
New
ComputingPlatform
eServices SRP/ARP
Advansus
Advantech Group
ePlatform(ECG, INCG)
Applied (Ubiquitous)Service Ready
Platforms (SRP)
eAutomation (IAG)
Advantech’s Supporting Model to Advansus
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IC-DMSIC-DMS
Selective Mid-Volume Target Accounts Design + Manufacturing + Vertical Domain
Competencies CFT = PM + Account Executive + … Advansus as Core IC-DMS Entity
Mid-Volume Premier-ODM ModelBiz Model :
Key Strategies :
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Large & Very Large Volume
Consumer Product Branding & DMS
Mid-Volume
IC-DMS
Mid-Small VolumeePlatform Services
- - - - - - - - - - - - - - - -
Small VolumeePlatform Services
Advansus
Advantech
ASUS
Advantech Call Center + eStore
Advantech Call Center + eStore
Advantech RBUField Sales + Channel
Advantech RBUField Sales + Channel
Advansus Advansus
ASUSASUS
Big
Small
ASUS/Advansus/Advantech Biz Segmentation
ASUS/Advansus/Advantech Biz Segmentation
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Vertical Focused Products Alliance (JV) with
SI+ISP+Content Manager Web-Service Infrastructure Service-Based Channel
Service Ready Platform (SRP)Biz Model :
Key Strategies :
eService SRPeService SRP
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Service Ready Platform (SRP)Service Ready Platform (SRP)
U S E R U S E R
Service-based ChannelService-based ChannelService-based ChannelService-based Channel
Web-Services
ContentManager
ePlatformProvider
eConnect Infrastructure
SRPSRP
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The Structure of SRP Platform Conceptwww.icam24.com
The Structure of SRP Platform Conceptwww.icam24.com
Service Ready Platform (SRP)Localization and Globalization
Video Signage E-homeE-health
care…… …..
Common structure
Channel Management
system
RMA/CustomerServicesystem
Revenue model
Billing system
LocalizationInterface: API(globalization)
…..org. &Manpowerstructure
• Service Related system: localization API• General platform (system)
Product package
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ePlatformPro & eAutomationProePlatformPro & eAutomationPro
Online Professional SupportOnline Professional Support Call CenterCall Center Online System ConfigurationOnline System Configuration Selection WizardSelection Wizard Original Manufacturing Original Manufacturing
QualityQuality
One Source Online For All Your ePlatform & Automation Needs
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Worldwide Presence ~ in 17 countries, 30 major citiesWorldwide Presence ~ in 17 countries, 30 major cities
Bangalore