izakaa venture lab presentation

7/27/2019 iZakaa Venture Lab Presentation

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W e l c o m e t o t h e n e w e r a o f d i g i t a l ou t - o f - h ome m e d i a

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iZakaa

Who we are

What we do

What is our mission, vision

Why go Digital? Our industry

Digital Signage and Digital OOH Media

Market Research results

Why our customers choose digital media

Why iZakaa? Why Alicante Airport?

How iZakaa works

iZakaa applied in Alicante Airport

Agenda


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Antony Fiorakis

Ross Brannigan

Sebastian Samson

iZakaaWho we are


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iZakaa is a start-up digital out-of-homemedia company which owns andoperates strategically located display

networks.

iZakaas locations include displaynetworks at Points-of-sale and waiting

points of relevant retailers, urbanlocations and Airports.

iZakaaWhat we do


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Ourmission is to successfully launch,

commercialize and expand the organisation

in the most promising European territories.

Ourvision is become the leading supplier ofdigital out-of-home advertising services to

the leading organisations of each sector

and market we operate in.

iZakaaMission, Vision


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The Digital Signage industry in Spain is expected to grow in2008 100%.

In the USA, the centre of innovation for digital advertising,companies have been applying digital signage in waitingareas, points of sale and means of transportation. Examples

are Bus stops, Taxis, Buses, Metro, Airports. Consumers comment about digital signage advertisements

catches my attention (63%), unique (58%), interesting (53%),entertaining (48%), relevant (37%)

Why go Digital?


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The digitalization of traditional media:

Enhances creative possibilities and allowsinnovative campaigns to take place.

Allows to plan, execute and measure acampaign real-time.

Expands reach and targeting capabilities.

Why go Digital?


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iZakaa follows a Zero-Impact Installation policy meaning The Display network will be based on wireless technology

minimizing: Use of cables Damaging of space Time required

iZakaas display network will communicate messages fromleading brands and organisations resulting in positive brandspill-over for: The Alicante city brand The Alicante Airport as one of its major touchpoints The iZakaacom organisation

The first location to implement successfully and efficiently suchan innovative system in Spain, offering: Media Exposure

Brand Awareness Increased Customer Satisfcation

Why iZakaaOur added value


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AENAs statistics for 2007 prove the Alicante airport to be an

excellent location in terms of Targeting

Airport information systems in combination with iZakaas CMSand CDS technology add an immense amount of value to

Media and Advertising Agencies forTarget Strategy andPlanning

The Alicante Airport is part of the life-pattern of manydomestic and international individuals, and it offers a largeamount of spaces that can serve excellently for digitalsignage.

Why Alicante AirportYour added value


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i Z a k a a c o mHow iZakaa works

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T h ei n t e r n e t

D i g i t a lO u t d o o r

N e t w o r k s

The iZakaacom Campaign Management System (CMS)

The iZakaa Content Delivery Systems (CDSs)


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LCD Displays

Digital Posters

Touchscreen displays Stand-alone Outdoor Displays

Green&Digital Billboards

Digital Bus Stops Parking lot digital communications

iZakaa applied in Alicante Airport


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82 inches

57 and 70 inches


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Gracias por tu atencin!

iZakaa welcomes you to the times of digital ooh advertising


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i Z a k a a c o m iZakaa welcomes you to the times of digital ooh advertising

iZakaa, what is our core business?

What is our mission and vision?

iZakaa, innovation combined

Why iZakaa? (Our added value) Zero Impact Installations

Positive Brand Spillover The Alicante brand

The Alicante airport as one of its touchpoints

iZakaa as an enhancer of its innovation and quality

iZakaa Architectural Display Planning process to maximize reach

Innovative media, Innovative campaigns

The first location to implement such an innovative system in Spain

Media exposure Brand awareness

Contacts

iZakaa is Socially Responsible, its Digital Outdoor networks are based on Solar Energy

Why Alicante Airport? (Your added value) 2007 statistics prove the Alicante airport to be an excellent location in terms of Targeting

Airport information systems in combination with iZakaas technology add an immense

amount of value to Media and Advertising Agencies for Target Strategy and Planning Digital Signage applied in Alicante Airport

Combining Advertising with Passenger information

Digital OOH Media applied in Alicante Airport Digital Posters

Touchscreens

Why go Digital?

Our suppliers, technology leaders

....


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i Z a k a a c o mChanging the game


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Digital

Interaction enhancedCreativity liberated

Setup time zeroed notminimized

Out-of-Home

Urban Furniture

Bus Stops, Kiosks, Billboards

Flat Screens

Online

Online platform-based

Centrally Managed

Customer Operated

One Click Campaign

Changing the game


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Build a network of screens

In cities

Bus Stops, Kiosks, Billboards, Stand-alones

In companies

Large Retailers, Banks, Petrol Stations, Airports

Our core business, mission & vision


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We are digitalizing and basing onlinewhat used to be traditional andpaper-based

We add creative capabilities We zero the response time, not

minimize it, zero it

iZakaa is offering you the platform, itsup to the advertising agency tomaximize its output.

What value we add?


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T h ei n t e r n e t

D i g i t a l

O u t d o o r N e t w o r k s

The iZakaacom Campaign Management System (CMS)

The iZakaa Content Delivery Systems (CDSs)

How iZakaa works


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CMS

DYNASIGN

SIGNAGELIVE

3M DIGITAL SIGNAGE

SCALA CDS

LG

SAMSUNG

NEC

DISTEC REMOTEMEDIA

URBAN FURNITURE

QUMBET

Future partners

izakaa venture lab presentation

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