MAMTA CALENDAR

Karan Dudeja & Dharmesh Ba

storyof a pregnant women

AARTI BENpregnant woman

MamtaMother & Child health care

system

MamtaMother & Child health system

aanganwadiLocal Health Centre

VARSHA BENAASHA worker

MAMTA DIVAS Public Heath Day

Regular visits by AASHA workers

MADHAN BHAIResponsible husband

MAMTA CARDChild & Moms’ health record

Mamta system

Mamta system

Mamta system

Mamta system

Crucial Information

healthy

safe

happy

Information for Life

&

meaningful

values

messages

add

positive impact

What?

how

objectivesWe wanted the mother to• Not miss her dates of visit• To make healthy practices into behavior

And the information in the card should be accessible by everyone in family

Sense of time

wall clock

Rotten tomatoes

calendar

What if?

Special calendar

Quickprototypes

Month based

Day based

reward based

Sticky notes

low tech digital

feedback from people at SDC Zoo

MAMTA CALENDAR

Special Calendar for Mom & Child

Mamta calendar

remainderReminder

remainder

Subtle messages

remainder

Contextual information

remainder

Family photograph

Usable accessibledistributable