ixda phx experience design roundtable may 2017
TRANSCRIPT
WelcomeIXDA Phoenix is an all-volunteer, not for profit group dedicated to advancing user experience design in the valley.
● Awareness● Education● Networking● Fun
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Thanks for hosting!
Fred HallDirector, UX/UI
Sarah GagnonUX/UI Analyst
Adrienne Herren UX Consultant ExtraordinaireI DA Phoenix
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Thanks for the food!
CalendarQuarterly topical events and socials
Phoenix Design Week, World Usability Day
Next up: Summer Social in June / July
More info coming soon!
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Tonight’s Agenda1. What is experience design?
2. Examples
3. Who to involve / how to get started?
4. Research practices
5. Communicating findings
6. Best practices / things to watch out for
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“Experience design (XD) is the practice of designing products, processes, services, events, omnichannel journeys, and environments with a focus placed on the quality of the user experience and culturally relevant solutions.”
March 26, 2015
“How one Boutique uses Technology to help More Brides Say Yes to the Dress”
https://www.entrepreneur.com/article/244292
● Mom ran the business for years
● Daughter joined after college, started thinking about how technology could help:
○ Learn about customers ahead of time by surfing media online
○ Tailor match-ups to personalities
○ Solve in-store bottlenecks at the design desk and checkout by creating tablet-friendly shopping app
○ Promote w/in-store selfies with company name and hashtags
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More examples“You have to remember that people always enter a
space with different intents, goals, and mindsets and
you have to take into consideration that people have
various attention spans. Some people will be willing
to engage more with your environment, whilst others
will just pass through the space.”
April Gallegos
Interaction Designer, Entertainment partners
IXDA Local Leader
http://www.syfte.com.au/2016/10/27/designing-experiences/
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More examples
April Gallegos
Interaction Designer, Entertainment partners
IXDA Local Leader
“Starbucks Rewards: Made even better with the app”
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Still more examples...● Using an app to check in for flights and as your boarding pass at the gate
● Employees using tablets at the drive-through (In-N-Out, Chick-Fil-A, etc.) to help to take orders and cut down wait times
● Using a 3D-enabled smartphone to take a picture of a room and test out new furniture / layouts (Lowe’s + Wayfair.com)
● Taking a picture of a check to make a deposit
● More...
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http://www.cc.com/video-clips/byb3cl/stand-up-demetri-martin--bathroom-technology
Demetri Martin - Bathroom Technology
It’s also our responsibility to not screw up things up that are working just fine. Thoughts?
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If it ain’t broke...Adobe Lightroom recently changed it’s mobile display and it’s driving my wife crazy.
● Photographers create multiple instances of their pics w/subtle changes to filters, levels, etc.
● Now it’s really hard to pick them out for importing!
Old display New
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“In its first era, design was seen as a problem solver; it has now moved into a second era where it’s seen as a creator of meaningful experiences.”
Patrick ZimmermannStrategist, SapientNitro
https://blog.prototypr.io/how-experience-design-can-create-a-more-holistic-user-experience-fafe86aac65c
“Designing for Experience” , May 25, 2016
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Thanks for coming tonight!Experience Design (XD) RoundtableThursday, May 11, 20176:00pm - 8:00pm
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Experience Design (XD) Roundtable
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Tonight! 6:00pm - 8:00pmSecond Floor, Suite 250
Articles / ReferencesEntrepreneur Magazine: “How one Boutique uses Technology to help more Brides say Yes to the Dress”https://www.entrepreneur.com/article/244292
Starbucks Rewards: Made Even Better with the Apphttps://youtu.be/N4ScwYcBA7E
Demetri Martin: Bathroom Technologyhttp://www.cc.com/video-clips/byb3cl/stand-up-demetri-martin--bathroom-technology
Google Ventures: Design Sprinthttp://www.gv.com/sprint/
Suzanna Pellican Explains Intuit’s “Design Design” - O’Reilly Design Conference 2016https://www.youtube.com/watch?v=bJWjRad-4Mw
“Designing for Experience”, Prototypr.io Bloghttps://blog.prototypr.io/how-experience-design-can-create-a-more-holistic-user-experience-fafe86aac65c
More Articles / ReferencesLX Conference: Learning in the Age of Experiencehttps://lxconf.co/
Learning Experience Designhttp://www.lxdesign.co/
http://www.keepitusable.com/blog/?p=3273
http://www.hugeinc.com/about/capabilities/user-experience-design
http://uxpamagazine.org/lets-get-physical/
https://www.cxpartners.co.uk/our-thinking/ux-in-the-physical-world-6-tips-for-conducting-research-beyond-the-screen-2/
https://uxdesign.cc/user-experience-as-embodied-experience-considerations-for-ux-designers-b66813b08adf