ixd13 redux

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  • 1. #ixd13cinci@RikkiCreative Sponsored by:

2. People will forget what yousaid.People will forget what you did.But people will never forget how you made them feel. Angelou Maya 3. I do not believe people are looking for themeaning of life, as much as they are looking for the experience of being alive. 4. http://processing.org/ 5. What happens to dataafter death? 6. Should we own our own data? 7. Is there good that comes from companies owning our data? 8. Facebook is not a website.It is a framework for people. 9. People want to feel unique. 10. People want to feel connected. 11. MEUSTHEMSelf Inner Circle Everyone Else 12. COMFORT ZONE USME THEMSelfInner Circle Everyone Else 13. `Build fast. Test. Iterate. Facebook pushes newchanges everyday. 14. STOP RESEARCHING. START DOING. 15. `YOU ARE NOT YOUR USER 16. Benefits of Lean UXPush MVP to marketQuick user feedback Redefine rolesUXD as planner and guide Less wasteFits within Agile 17. Ways to leverage tensionCreating Positive Tensions inExperiencesMatt Walsh, CP+B 18. Tension is a primal humanemotion. 19. UX consultants are becoming business consultants. 20. UX BenefitsUnderstand Customers Identify Market Opportunities Rethink Business Models Articulate a VisionDefine Experience StrategyPlan for Organizational Change 21. Companies are seeing that their products have to support their customers in a very different way than theyve been doing in the past. 22. The core of UX consulting is strategic management.We are responsible for guiding clientsthrough a decision-making process. 23. STOP BEING JUST A DESIGNER Cultivate a creative partnershipAlways zoom out to the big picture Adopt your developersPrototype early and often 24. RESCUE YOUR CLIENTRealize that your client is in over their head Push client to achieve intended goalBe sure that you are included in planning phase 25. BE CAREFUL LETTING NON-DESIGNERSHAVE UX CONTROLRephrase your rationale Always have a reason Be wary of contract decisions Prepare for limitationsShow that you are the UX leader 26. IMPACTFUL UX REQUIRES:Experience StrategyUser Understanding Measurement & Testing Visual DesignCulture 27. Designing CultureTeresa Brazen, Cooper 28. Identify and confirm Team, Commitment and RoleIdentify Users and Roles / User PersonasIdentify User Research Methodologies Define go-to market message Review / Assess Current SiteIdentify Business GoalsIdentify User Goals 1:1 interviewsMass Survey 29. Establish TimelineDefine Scope of project Establish core functionalityIdentify technological capabilities Document technology requirements decisionsValidate requirements (content, business, users) 30. Identify key content requirements Apply user personas to workflowAnalyze Card Sorting results Create content strategy Create a user workflow Organize content 31. Create WireframesGenerate Prototypes Define user interactionImplement User behavior strategy 32. Create physical representation of Creative VisionPick typography style (font, sizes, etc.)Implement Surface into FunctionalityPitch Surface Vision to Full TeamDesign graphic elementsChoose color paletteDesign Mockups 33. UX UNICORNVisual Master + Developer + ExperienceDesigner 34. UX != IxD 35. IxD = Designing the way people interact with technology. 36. Interaction design is designing what the user will see and how they will interact. 37. UX = Defining the experience as a whole.Designing human behavior. 38. User Experience Design isdesigning how the user will feel during and after engagement. 39. User Experience isnt acheckbox. You dont do it and then move on. It needs to be integrated intoeverything that you do.Liz DanzicoChair of Interaction DesignSchool of Visual Arts NYC 40. It is UX that forms a customersopinion of a company. 41. It is UX that determines whether your users will come back. 42. It is UX that differentiates acompany from its competitors. 43. User experience is not limitedto the confines of technology. User Experience lies withinevery interaction. 44. The biggest misconception is thatcompanies have a choice to invest in their users experience. To survive, they dont. 45. Obama For America Mobile CampaignThirteen 23, Austin, USA 46. Nike FuelBandR/GA, NYC, USA 47. ZocDocZocDoc, NYC, USA 48. 21 BalancoiresDaily Tous les Jours, Montreal, Canada 49. Paper by FiftyThreeFifty Three, NYC, USA 50. Practice FusionCooper, San Francisco, USA 51. The future is here.It just is not evenly distributed. 52. INTERFACESARE OBSTACLES 53. USERS PREFERNATURALACTIONS 54. SOONINTERFACESWILL BE OBSOLETE 55. Do not limit yourself to whatpeople have done in the past. Create your own future. 56. THIS IS OUR TIME!