iwtc 2008 tom raftery why blog
DESCRIPTION
Presentation by Tom Raftery entitles 'Why Blog' at the Irish Web Technology Conference February 26th - 29th 2008TRANSCRIPT
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Why Blog?
Tom Raftery
Blog: www.tomrafteryit.netPodcast: www.podleaders.com
Email: [email protected]
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Tom Raftery
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Who are you?
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Perception
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Reality
PR
SEO
AuthorityMarket Research
Networking
Conversations
Humanise
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Standard
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Standard
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Standard
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Politicians
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Politicians
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Politicians
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Politicians
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Politicians
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Two way medium
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Consume
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Consume
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Publish
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Internal (Transparency)
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Internal (Authority)
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Internal (Networking)
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Internal (Communications)
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Internal (Dip a toe)
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Internal (Result!)
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External (Internal+)
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External (Market Research)
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External (Humanise)
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External (PR)
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External (SEO)
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External (Feedback)
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External (Negative Feedback)
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External (Negative Feedback)
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External (Result!)
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Conclusion
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Radical Transparency
• “There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone”The Cluetrain Manifesto