Proposed Marketing Strategy

Svay Rieng Agro

Prepared by

Mr. Chan SereiRatha –

Proposed Marketing Strategy

For

Svay Rieng Agro-Products Cooperative

(SAC)

– SMEs and Business Consultant

January, 2012

Proposed Marketing Strategy

Products Cooperative

Table of Contents

Abbreviation and Acronyms

Project Background

Methodology

Context Analysis

1- Internal Analysis ( SWOT tools)

2- External Analysis (External tools)

Market Development Matrix: Planning for Growth

Product Strategy: Product Differentiation

Analysis for SAC’s case study

Branding: why branding is important ?

Integrated Marketing Communication Tools

SamSunng Cooperative Case Study (Thailand)

Appendices

Acronyms Acronyms Acronyms Acronyms

- PPPPPPPP: Phnom Penh City : Phnom Penh City : Phnom Penh City : Phnom Penh City

- SVRSVRSVRSVR: Svay Rieng Province : Svay Rieng Province : Svay Rieng Province : Svay Rieng Province

- SWOT: Strengths, Weaknesses, Opportunities, Threats SWOT: Strengths, Weaknesses, Opportunities, Threats SWOT: Strengths, Weaknesses, Opportunities, Threats SWOT: Strengths, Weaknesses, Opportunities, Threats

- PDA: Provincial Department of Agriculture PDA: Provincial Department of Agriculture PDA: Provincial Department of Agriculture PDA: Provincial Department of Agriculture

- IVY: IVY: IVY: IVY: International Volunteers of YamagataInternational Volunteers of YamagataInternational Volunteers of YamagataInternational Volunteers of Yamagata

- PESTPESTPESTPEST: : : : Political , Economic, Social , Technology Political , Economic, Social , Technology Political , Economic, Social , Technology Political , Economic, Social , Technology

- VWA: VWA: VWA: VWA: VVVVillage Women's Association illage Women's Association illage Women's Association illage Women's Association

- BTB: Boeung Trabek Market BTB: Boeung Trabek Market BTB: Boeung Trabek Market BTB: Boeung Trabek Market