Bioactive Shea Lotion

Ivon Cosmetics

From the Netherlands

Shea Butter has been used for centuries by the African people, as a source of edible fat and for body care

Traditionally, the Africans use it as a medicinal balm, as a protectant or to treat various illnesses related to inflammation or to skin damage, with astonishing results*

*Source: IMCD Business Group Personal Care

What is Shea?

The Shea Tree

AfricaThe source of our Shea

Bio Active Concentration

Bio Active conc

<1% Palm oil

Bio Active conc

< 1% Cocoa Butter

Bio Active conc

4-6% Shea butter

Bio Active conc

7-11% Shea lipid extract

Shea extract (butter) Benefits

´ Contains a very high content of Bio Active Ingredient´ Shown to reduce the redness of sunburn, and has a sun protection factor

itself´ Improves skin moisturisation, skin texture and suppleness´ Diminishes skin wrinkles´ Skin healing effect in cases related to hand dermatitis, sun burns and scars

In conclusion, shea extract is an appreciated ingredient to combat the signs of skin ageing*.

*

*Source: IMCD Business Group Personal Care

Bio Active Ingredients

High percentage of Cinnamic Esters

Shea butter contains several derivatives of cinnamic acid, a compound common to cinnamon and balsam trees

This compounddemonstrates significant anti-inflammatory benefits

Cinnamic acid esters in Sheabutter also help to prevent skin damage from ultraviolet radiation.

Source: thegoodstuffbotanicals.com/shea-butter/

How it works

Lipids in Shea extract slow down the loss of water from the skin by forming a barrier on the skin's surface

It is also the carrier of the bio active ingredient

Source: Reducetriglycerides.com

Lipid

Bio Active IngredientsBio active Fraction for potent skin caring and protecting properties Rich MoisturizingAids cellular Regeneration

Anti-Inflammatory Vitamin A and E Lipids / partial lipids

Anti aging and maintains skin elasticity

Reduces swelling caused by sunburns, rashes, cuts, and scrapes

Reduces wrinkles Treats dry Skin

Helps heals minor cuts Soothes and heals allergic reaction

Treats and helps heal pimples

Treats and repairs dry or damaged hair

Helps soothe burns Relieved skin itching Anti Acne Helps treat and relieve sunburn

Mild sun protection factor to help protect against sunburn

Helps heal dermatitis Provides nourishment for softer skin

Reduce pimples Soothes and moisturizes for smoother skin

BENEFIT

EFFICACY

Source: ASBI American Shea Butter Institute

Shea Lotion with high Bio Active content´ High concentration of the Bio Active ingredient. No compromise on

quality

´ Suitable for use on both face and body

´ Top quality cosmetic product

Success factors

´ Position as high end product that is affordable for everybody

´ Proven record, many studies/information available in the media

´ Fragrance can be added to the local perception

´ Work with experts in the field of manufacturing of Shea lipid extract

Thank you for your Attention