ivækst 2010 ivækst 2010 1 kristian k. djurhuus account manager google denmark . google...
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Google Confidential and Proprietary
Gratis værktøjer til tidens trends
Ivækst 2010
1
Kristian K. Djurhuus Account Manager
Google Denmark
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Google Confidential and Proprietary
Social
Mobil
Lokal
Bedre med data
Dagens agenda
Værktøjer
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Google Confidential and Proprietary
Social
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Google Confidential and Proprietary
Youtube historie
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Google Confidential and Proprietary
Videoer på hjemmesiden
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Google Confidential and Proprietary 6
User channel
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Google Confidential and Proprietary Source: , eMarketer March 2009 and April 2009
Mobil
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Google Confidential and Proprietary
Hav en mobil strategi
8
Bliv fundet Vær klar Vær
smartere
Definer din mobil kampagnes mål? Engagement, Downloads, køb, leads…
Mobil-side der følger best- practices
Spor og optimer Optimer kampagner til mobil.
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Google Confidential and Proprietary
Lokal
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Google Confidential and Proprietary
En søgning efter Audi
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Google Confidential and Proprietary
Jeg klikker mig ind på dette Audi resultat
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Google Confidential and Proprietary
Tag selv ejerskab
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Google Confidential and Proprietary 13
• The right message, to the right user, at the right time, at the right place
Med Google Places – google.com/places
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Google Confidential and Proprietary
Integrering af AdWords og Maps
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Google Confidential and Proprietary 15
Værktøjer
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Google Confidential and Proprietary 16
Display Ad Builder
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Google Confidential and Proprietary 17
Display Ad Builder er gratis og tilgængeligt i din AdWords-konto
Source: www.google.com/adwords/displayadbuilder
Hundredevis af farver og fonte at
vælge imellem
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Google Confidential and Proprietary 18
Test Display
Source: www.google.com/adwords/displayadbuilder
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Google Confidential and Proprietary
Google Code
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Google Confidential and Proprietary 20
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Google Confidential and Proprietary
Database of Intentions
Music
Camera
Bike
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Google Confidential and Proprietary 22
Brug insights for search
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Google Confidential and Proprietary 23
Sæt en alert op
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Google Confidential and Proprietary
Bedre med data
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Google Confidential and Proprietary
Analytics
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Google Confidential and Proprietary
Instrumentbrættet til dit websted
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Google Confidential and Proprietary
Generel helbredstilstand
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Google Confidential and Proprietary
• Se hvor dine besøgende kommer fra
• Sammenlign dem!
Geografiske forskelle
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Google Confidential and Proprietary
Hvordan findes I?
• Hvad søger folk efter for at finde jer • Hvilke sider kommer folk fra?
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Google Confidential and Proprietary
Opsæt mål og forstå tragt
• Hvordan finder brugerne ind og ud af jeres tragt? • Hvilken sti er den bedste?
Ind i tragten Ud af tragten
Mål
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Google Confidential and Proprietary 31
Spor alle mål og konverteringer
• Salg
• Leads
• Brand & produkt-kendskab
• Medlemsskaber
Mål:
Purchases
Downloads
Registration
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Google Confidential and Proprietary
Sammenlign al marketing
Hvorfra kommer den bedste trafik?
Banner Advertising
Search Marketing
Email Marketing
SEO, Referrals, Affiliate Programs & Offline
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Google Confidential and Proprietary
MOBIL?
CODE.GOOGLE.COM
MAPS PLACES
DISPLAY AD BUILDER
Hvis i glemmer alt andet…
INSIGHTS FOR SEARCH
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Google Confidential and Proprietary
Spørgsmål?
34